Richard Heathcote via Getty Images
England's World Cup team are not the only ones to feel down after Uruguay stormed to a 2-1 victory on Thursday night, as the markets felt the impact of Britons' fraying enthusiasm for the tournament.
With England facing the prospect of the first World Cup group exit since 1958, fears are mounting that being kicked out early could be bad news for pub companies, advertisers, sportswear brands and bookies.
Meanwhile, workplaces are set to see their productivity plummet as one in 10 workers, equating to 3.5 million Brits, are thinking of taking a sick day due to England losing to the south Americans, according to betting chain Ladbrokes.
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World Cup broadcaster ITV's share price had a shaky start when trading opened on Friday morning, crashing after an initial rise, and then returning to a level of 173p a share, before starting to dip again.
Meanwhile it could be a quiet day in some English workplaces. A survey by betting chain Ladbrokes found that one in 10 workers was contemplating taking a sick day if England lost its World Cup game against Uruguay. With England now facing a near-impossible task of reaching the last 16, there may well be many fans still hiding under duvets.
Pubs are especially reliant on England doing well, having specially been allowed to open late for the games. Punch Taverns, the largest pub operator in Britain, saw its share price dip to 9.5p a share, before rising to just below its opening price.
Punch Taverns' share price today
Back in 2010, when England crashed out in the second round of the World Cup, the main pub companies saw their shares dip by 8% on average after three days of trading. In 2010, when England were knocked out in the second round, shares across the main operators had plunged almost eight per cent on average, after three days of trading.
The share price impact has been smaller after previous competitions as England got through further stages of the World Cup. In 2006, pub companies' share prices dipped by an average of 0.4%, and in 2002, 2.2%.
Uruguay V England: World Cup 2014
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(01 of101)
Uruguay's Alvaro Pereira (right) after a coming together with England's Raheem Sterling during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(02 of101)
Uruguay's Alvaro Pereira after a coming together with England's Raheem Sterling during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(03 of101)
Uruguay's Luis Suarez is stretchered from the field of play during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(04 of101)
England's WDanny Welbeck, Luke Shaw and Jordan Henderson (left to right) are left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(05 of101)
England fans are left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England fans are left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(07 of101)
England fans are left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(08 of101)
England fans are left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(09 of101)
England fans look dejected in the stands after the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Joe Hart is left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez is held aloft after victory over England during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Glen Johnson and Joe Hart (right) are left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England fans look dejected in the stands after the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(15 of101)
England's WDanny Welbeck, Luke Shaw and Jordan Henderson (left to right) are left dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez is mobbed by his team-mates after scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney walks off dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Gary Cahill sits dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez sits injured towards the end of the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez (right) celebrates after the final whistle with team-mate Uruguay's Fernando Muslera during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Steven Gerrard walks off dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England goalkeeper Joe Hart walks off dejected after the final whistle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez (right) celebrates after the final whistle with team-mate Uruguay's Fernando Muslera during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez (right) celebrates after the final whistle with team-mate Uruguay's Fernando Muslera during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez (right) celebrates after the final whistle with team-mate Uruguay's Fernando Muslera during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney goes down clutching his ankle during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(36 of101)
Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Daniel Sturridge and Ross Barkley (right) stand dejected during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(39 of101)
Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(40 of101)
Uruguay's Luis Suarez is stretchered from the field of play during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(41 of101)
England's Raheem Sterling (right) goes down in the box under a challenge from Uruguay's Nicolas Lodeiro (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(42 of101)
Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring his side's second goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(45 of101)
Uruguay's Luis Suarez celebrates scoring the opening goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil.Picture date: Thursday June 19, 2014. See PA Story SOCCER England. Photo credit should read: Nick Potts/PA Wire. Editorial use only. RESTRICTIONS: No commercial use. No use with any unofficial 3rd party logos. No manipulation of images. No video emulation (credit:PA)
England V Uruguay(46 of101)
Fans watch the England v Uruguay World Cup game in the Sports Bar and Grill, Waterloo, London. (credit:PA)
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Fans watch the England v Uruguay World Cup game in the Black Lion Pub in Kilburn, London. (credit:PA)
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England's Wayne Rooney speaks with referee Carlos Velasco Carballo during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez celebrates scoring the opening goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(50 of101)
England's Wayne Rooney (left), Daniel Sturridge (centre) and Steven Gerrard stand dejected after Uruguay's Luis Suarez celebrates scoring the first goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(51 of101)
England's Wayne Rooney looks dejected after Uruguay's Luis Suarez celebrates scoring the first goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez (left) celebrates scoring their first goal of the game with team-mate Edinson Cavani during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney (left) looks dejected after Uruguay's Luis Suarez celebrates scoring the first goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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(L-R) England's Daniel Sturridge, Steven Gerrard, Wayne Rooney and Gary Cahill look dejected after Uruguay's Luis Suarez celebrates scoring the first goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(55 of101)
*ALTERNATE CROP* Uruguay's Luis Suarez (centre) celebrates scoring their first goal of the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(56 of101)
Uruguay's Luis Suarez celebrates on the touchline after scoring his side's first goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez (centre) celebrates scoring their first goal of the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(58 of101)
Uruguay's Luis Suarez (centre) celebrates scoring their first goal of the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(59 of101)
England's Wayne Rooney (left), Daniel Sturridge (centre) and Steven Gerrard stand dejected after Uruguay's Luis Suarez celebrates scoring the first goal during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(60 of101)
England's Danny Welbeck and Uruguay's Edinson Cavani (right) battle for the ball during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Steven Gerrard, Joe Hart and Glen Johnson (left to right) sing the national anthem before the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Daniel Sturridge (left) and Uruguay's Jose Maria Gimenez battle for the ball (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(63 of101)
England's Raheem Sterling (left) and Uruguay's Jose Maria Gimenez battle for the ball (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(64 of101)
England's Wayne Rooney rues a missed chance from a free-kick during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(65 of101)
England's Wayne Rooney (left) and Uruguay's Egidio Arevalo Rios battle for the ball in the air the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Daniel Sturridge in action with Uruguay's Diego Godin (left) and Uruguay's Jose Maria Gimenez during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Daniel Sturridge tries to win the ball from Uruguay goalkeeper Fernando Muslera during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney rues a missed chance from a free-kick during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney (centre) in action with Uruguay's Alvaro Gonzalez (right) and Uruguay's Egidio Arevalo Rios (left) during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(70 of101)
England's Daniel Sturridge in action with Uruguay's Diego Godin (left) and Uruguay's Jose Maria Gimenez during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(71 of101)
England's Jordan Henderson and Uruguay's Nicolas Lodeiro (left) battle for the ball the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Sir Trevor Brooking (right) in the stands before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(73 of101)
England manager Roy Hodgson before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney rues a missed chance from a free-kick during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Daniel Sturridge in action with Uruguay's Diego Godin (left) and Uruguay's Jose Maria Gimenez during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney (centre) in action with Uruguay's Alvaro Gonzalez (right) and Uruguay's Egidio Arevalo Rios (left) during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Raheem Sterling during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
Soccer - FIFA World Cup 2014 - Group D - Uruguay v England - Estadio Do Sao Paulo(78 of101)
England's Wayne Rooney (left) and Uruguay's Egidio Arevalo Rios battle for the ball in the air the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney rues a missed chance from a free-kick during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England manager Roy Hodgson before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez shakes hands with Liverpool team-mate Steven Gerrard before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England manager Roy Hodgson before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney (left) and Uruguay's Egidio Arevalo Ros battle for the ball in the air the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Sir Trevor Brooking (right) in the stands before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Jordan Henderson and Uruguay's Nicolas Lodeiro (left) battle for the ball the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England manager Roy Hodgson before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England fans in the stands before the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay fans in the stands before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England fans in the stands before the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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A Uruguay fan wearing face paint before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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A Uruguay fan wearing face paint before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay's Luis Suarez before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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Uruguay fans in the stands before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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An England fan wearing face paint before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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An England fan holds up a sign of Luis Suarez before the game during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Steven Gerrard (right) warms up with team-mates before the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England team group (back row, left-right) Daniel Sturride, Danny Welbeck, Joe Hart, Jordan Henderson and Gary Cahill. (front row, left-right) Glen Johnson, Steven Gerrard, Wayne Rooney, Leighton Baines and Raheem Stirling ahead of the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Wayne Rooney rues a missed chance on goal the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Daniel Sturridge in action with Uruguay's Diego Godin (left) and Uruguay's Jose Maria Gimenez during the Group D match the Estadio do Sao Paulo, Sao Paulo, Brazil. (credit:PA)
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England's Raheem Sterling (left) and Uruguay's Jose Maria Gimenez battle for the ball (credit:PA)