It seems there's not a week goes by without Amy Childs flogging her wares. We've already had her fashion range and vajazzling kits (obvs) and her latest venture is her very own line of swimwear.
And who better to model it than Amy herself?
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The former TOWIE flaunted those famous curves as she posed on a swing (as you do) for the photoshoot at The Sanctuary Spa in London's Covent Garden.
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Speaking about the designs, Amy said: “I am so excited to be launching my very first collection of swimwear on the UK fashion scene.
"All of the bikinis and swimming costumes are perfect and I love each and every one of them.
"I can’t wait to see women wearing my bikinis and costumes by the pool and beach this summer.”