And for every Shepard Fairey creating iconic images of future presidents, there's someone, somewhere, flogging used tires by painting Barack Obama crudely on a wall.
It is this side of graffiti - the naff, the crude, the purposeless - that is the subject of Scott Hocking's new book Bad Graffiti.
The Detroit-based sculptor and photographer has been taking snaps of badly executed street art and examples of urban illiteracy since 2007.
Here's a small selection of the 'gems' he found. If nothing else, they should help you appreciate the proper stuff more.