Dan Medhurst
Burberry's festive advert, 'From London With Love', has been unveiled - and it stars the young and impossibly cute Romeo Beckham.
But what happens in it, exactly? Well, lots of coats. And scarves. And the impossibly cute Romeo Beckham. Allow our moment-by-moment account to explain...
Romeo Beckham's Burberry Christmas Advert
This is a Christmas ad for - sorry, festive film by - Burberry.(01 of57)
It stars somebody who is 12 years old, and who is already richer and more powerful than you'll ever be.(02 of57)
The music is by that famous English singer-songwriter Ed. You know, the one that's not Sheeran.(03 of57)
We see a classic Burberry scarf. And a classic Burberry mac.(04 of57)
They are being worn by a classically beautiful Burberry man.(05 of57)
But wait! What's that dancing shadow?(06 of57)
The beautiful Burberry man doesn't know - but he's going to dance back.(07 of57)
The dancing shadow responds by doing a keepy-uppy. This may or may not be proof that he is David Beckham's son.(08 of57)
Beautiful Burberry man goes in pursuit of dancing shadow boy.(09 of57)
Romeo Beckham (for it is he) clutches a parcel. The gold Burberry logo appears to be disintegrating. This is either festive, or shoddy workmanship.(10 of57)
Romeo, wearing a Burberry mac, walks through a sea of Burberry macs.(11 of57)
We finally see his face. He has his mum's features, and his dad's smile.(12 of57)
A beautiful Burberry woman...(13 of57)
...spots the beautiful Burberry man.(14 of57)
Romeo knows that his work here is done.(15 of57)
Suddenly, all the people in Burberry macs start dancing. With umbrellas.(16 of57)
It's like a very, very classy 'Chim Chim Cher-ee' routine.(17 of57)
Romeo approves. He's a big Mary Poppins fan.(18 of57)
He takes his parcel...(19 of57)
...and starts breakdancing in the background. It's not quite as balletic as the dancing in the foreground...(20 of57)
...but he does do jazz hands.(21 of57)
There are now old-fashioned policeman on stage.(22 of57)
(While Burberrry reminds you that it makes bags, too.)(23 of57)
There are now prancing city men reading newspapers on stage. It's all got even more Mary Poppins.(24 of57)
Romeo fits in perfectly.(25 of57)
But then he starts running against the tide...(26 of57)
...during which, his Burberry scarf bounces beautifully.(27 of57)
There are now Beefeaters on stage. This is getting out of hand.(28 of57)
Fortunately, we cut to the parcel being opened. What's in the box?!(29 of57)
Gold!(30 of57)
No, wait: chocolates!(31 of57)
Ah, they're not chocolates. They're umbrellas.(32 of57)
(Burberry makes umbrellas, too.)(33 of57)
(Umbrellas that light up from the inside.)(34 of57)
We waft down to beautiful Burberry man and woman.(35 of57)
They are dancing beautifully.(36 of57)
He's got a lovely scarf.(37 of57)
She's got a lovely tulle dress.(38 of57)
Lots of beautiful Burberry men and women dance in the snow.(39 of57)
Meanwhile, in the background, Romeo Beckham larks around.(40 of57)
Dancing to keep themselves warm in the snow, the beautiful Burberry men and women ignore him. (41 of57)
Even when he does cartwheels.(42 of57)
The tulle dresses look a bit like Walnut Whips.(43 of57)
Mmmm.... Walnut Whips...(44 of57)
The beautiful Burberry man swooshes his scarf. The beautiful Burberry woman swooshes her hair.(45 of57)
Romeo comes busting through!(46 of57)
He blows magic snow everywhere!(47 of57)
The magic snow causes Burberry capes and scarves to materialise on the women...(48 of57)
...and Burberry overcoats to materialise on the men.(49 of57)
The beautiful Burberry woman is very happy about this.(50 of57)
Presumably because it means the women no longer have to freeze to death in strapless ballgowns.(51 of57)
But wait! Who's this in a gold jacket?!(52 of57)
It's Romeo - showing off his footballing skills again.(53 of57)
And looking adorable while doing it.(54 of57)
His work is once again done. He walks back through the dancers...(55 of57)
...and disappears into the night, where he picks up a pay packet that's more than you'll earn in a year.(56 of57)
And Burberry reminds us that Christmas isn't about material things but is, in fact, about love.(57 of57)
WATCH The advert in full: