Helena Christensen, Nearly Naked Models In Triumph Essence Lingerie At Selfridges (PICTURES, VIDEO)

Flesh In The Front Window (PICTURES, VIDEO)

Nearly naked models are loitering in the windows of London’s Selfridges today as Helena Christensen launches a new range of lingerie.

The Dutch-born supermodel is the face – and body – for Triumph’s Essence collection, and will be appearing in person at the superstore.

As well as featuring scantily-clad beauties, the window display incorporates an interactive mirror designed to allow you to try on lingerie without getting undressed.

A touch screen display will project the lace and silk pieces onto your silhouette, sparing you the indignity of parading your wares in the middle of Oxford Street.

Ms Christensen says: "For me, it's essential for a lingerie collection to have a female perspective. After all, women are wearing these pieces and it's all about what makes you feel good. And these sophisticated styles definitely do that."