YouTube
A hare. A bear. A young woman singing an acoustic version of a smash hit pop song.
Yes, John Lewis's 2013 Christmas advert has arrived. Here's a breakdown of what happens in it - and below that, the full video. Watch if you dare/hare/bear/care.
John Lewis Christmas Advert 2013
John Lewis tells us 'There once was an animal who had never seen Christmas'. Presumably this is a turkey.(01 of28)
The tinkly piano music starts. A hare and a bear are walking through a forest. (02 of28)
A ninja throwing star appears to fall from the sky.(03 of28)
It lands on the bear's nose. Ah, it's just a snowflake!(04 of28)
The hare looks sad. Was she hoping it was a ninja throwing star? Does she hate the bear and want him dead?(05 of28)
Suddenly, it's snowing. The hare and bear spot a magical scene in the distance. (06 of28)
It's animals doing anthropomorphic stuff around a Christmas tree! Including a hedgehog rolling an orange, guided by an owl.(07 of28)
Lily Allen sings 'I'm getting tired' and the bear yawns.(08 of28)
Lily Allen sings 'I need someone to rely on' and the hare looks reliable.(09 of28)
The hare looks sad.(10 of28)
There is a dramatic rallentando in the music.(11 of28)
The bear tries to get to sleep. He covers his eyes with his paws, clearly in need of some sort of eye mask.(12 of28)
Either days pass... (13 of28)
...or someone is annoyingly flashing a light on and off outside his cave.(14 of28)
The John Lewis creative team mimic an iconic moment from E.T.(15 of28)
The hare arrives at the entrance to the bear's cave...(16 of28)
...and leaves a little gift. What could it be? Droppings?(17 of28)
The next day, the hare surveys the Christmas morning scene...(18 of28)
...where animals are opening presents and foxes are reverting to type by turning violent (towards wrapping paper).(19 of28)
The hare looks sad.(20 of28)
There is a dramatic rallentando in the music.(21 of28)
But wait! What's this?! (22 of28)
The bear sees the magical Christmas tree scene, and suddenly realises...(23 of28)
...the true meaning of Christmas is spending loads of money on tat.(24 of28)
As Lily Allen continues to sing Keane's love song breathily and seductively, the hare looks longingly at the bear. Wait - are they a couple?!(25 of28)
Yes they are! And all their friends are happy about it.(26 of28)
Turns out the hare bought the bear an alarm clock. Why? Couldn't she see that what he clearly needs is an eye mask?(27 of28)
John Lewis tells us all to buy alarm clocks.(28 of28)
WATCH THE ADVERT: