John Lewis Boss Raises Questions Over Black Friday Extravaganza

John Lewis' Boss Is Raising Big Doubts Over The Future Of Black Friday
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Black Friday, the US-inspired shopping extravaganza, hit Britain last year, with shoppers literally falling over themselves to snap up discount goods just before Christmas.

But John Lewis's managing director has raised questions about the widely hyped sales day, telling the BBC: "We've got to ask if it's right to concentrate trade so much in that one period."

Andy Street added: "My personal hope is that this is the high water mark for Black Friday."

John Lewis saw the biggest week in its history with sales of £179.1 million over the week including Black Friday - the period blamed by M&S for its delivery problems - with website traffic up 300% during the early hours on the day.

Street said: "What was really, really clear to us is that one of the tests for every brand was 'would they manage the fulfillment challenge?' That is what customers were relying on."

The Black Friday phenomenon caused a major shift in the festive shopping timetable as the week at the end of November saw the greatest trading rather than the days leading up to December 25 as had previously happened, with shoppers rushing to take advantage of the discounts.

Here are just 14 moments from last year that could have you in fierce agreement with Andy Street about Black Friday.

14 Pictures That Sum Up Black Friday Madness
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Customers fall to the floor as they grapple for an LED television during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
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A customer jumps on a TV set at Asda in Wembley (credit:Ray Tang/REX)
(03 of15)
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Employees try to control customers as they attempt to get the last remaining LED televisions during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
(04 of15)
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A customer, center, transports a boxed LED television in the basket of a mobility scooter during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
(05 of15)
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A customer gestures as he queues to purchase goods including an LED televisions during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
(06 of15)
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Customers wait to enter an Asda supermarket, operated by Wal-Mart Stores Inc., ahead of a Black Friday discount sale in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
(07 of15)
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Customers stand with goods loaded in shopping carts as they look for bargains during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
(08 of15)
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Customers rush to get to a sales display of reduced LED television sets during a Black Friday discount sale at an Asda supermarket, operated by Wal-Mart Stores Inc., in the Wembley district of London, U.K., on Friday, Nov. 28, 2014. Black Friday has caught on in the U.K. and worldwide over the last few years as the rise of the Internet has made the event a global phenomenon, with customers always being just one click away from the deals offered by U.S. retailers online. Photographer: Simon Dawson/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
(09 of15)
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Cherrelle Welch at the Asda store in Wembley, north west London take advantage of the stores Black Friday offers. (credit:David Parry/PA Wire)
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Shoppers at the Asda store in Wembley (credit:David Parry/PA Wire)
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Shoppers at the Asda store in Wembley, north west London queue to get in. (credit:David Parry/PA Wire)
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Shoppers wait at the Asda store in Wembley (credit:David Parry/PA Wire)
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Shoppers at the Asda store in Wembley can't wait to get a bargain. (credit:David Parry/PA Wire)
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A smiling customer leaves with his new TV (credit:David Parry/PA Wire)
(1)(15 of15)
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Customers tussle over a TV set (credit:Ray Tang/Rex)