Pingu is showing on TV. We hope John Lewis have paid the BBC for the rights to use this.(01 of40)
Open Image ModalA cute kid is watching Pingu...(02 of40)
Open Image Modal...with a penguin. Ah, this is Monty the penguin of #montythepenguin fame!(03 of40)
Open Image ModalThis kid has a nice bedroom. Presumably furnished by John Lewis.(04 of40)
Open Image ModalThe boy plays hide-and-seek with his penguin.(05 of40)
Open Image ModalThe CGI on this penguin is good.(06 of40)
Open Image ModalReally good.(07 of40)
Open Image ModalSeriously. Look at him bouncing up and down on that trampoline. Wait - do his parents know about this penguin?(08 of40)
Open Image ModalThey're hiding under the bed. Possibly not.(09 of40)
Open Image ModalBut back to that CGI...(10 of40)
Open Image ModalThis is seriously good stuff. Water's particularly tricky to animate.(11 of40)
Open Image ModalAnd the way he scares the pigeons! So life-like!(12 of40)
Open Image ModalAh, it appears his parents do know about the penguin.(13 of40)
Open Image Modal(14 of40)
Open Image ModalAh, the changing of the seasons.(15 of40)
Open Image ModalWhy do these people dress their kid like it's the 1950s?(16 of40)
Open Image ModalChristmas! At last! (This explains the 'changing of the seasons' bit earlier.)(17 of40)
Open Image ModalThis kid is a little bit obsessed with his penguin.(18 of40)
Open Image ModalHe's spotted something! What is it? Santa?!(19 of40)
Open Image ModalAh, no. It's just snow.(20 of40)
Open Image ModalThe penguin is unimpressed. The boy is sad. We feel a distance between them growing.(21 of40)
Open Image ModalThe penguin is too interested in 'It's A Wonderful Life' to notice the snow.(22 of40)
Open Image ModalHe's really interested. Check out his wide-eyed stare.(23 of40)
Open Image ModalWhile out sledging with the boy...(24 of40)
Open Image Modal...the penguin gives his wide-eyed stare again.(25 of40)
Open Image ModalBecause he sees a happy couple.(26 of40)
Open Image ModalThe boy is confused. We're not. We know how this advert is going to end.(27 of40)
Open Image ModalThe penguin is now turning into some sort of voyeur.(28 of40)
Open Image ModalHe's obsessed by couples.(29 of40)
Open Image ModalThe boy has an idea as the advert moves into its third act.(30 of40)
Open Image ModalThe boy wakes up his penguin (not a euphemism).(31 of40)
Open Image ModalOh, boy. We really want to see this. We really want to see that penguin going downstairs.(32 of40)
Open Image ModalWhat? No stairs sequence?! You just jump to this point, John Lewis?!(33 of40)
Open Image ModalThe penguin gives a wide-eyed stare at... you guessed it...(34 of40)
Open Image ModalA LADY PENGUIN!(35 of40)
Open Image ModalThe penguins embrace.(36 of40)
Open Image ModalThe boy's mum is apparently happy that they're now going to have TWO live penguins running around the house.(37 of40)
Open Image ModalBUT WAIT. HERE'S THE TWIST (copyright: Bill Watterson, creator of 'Calvin And Hobbes').(38 of40)
Open Image ModalJohn Lewis makes us all want a penguin...(39 of40)
Open Image Modal...and tells us where we can buy one, for £95.(40 of40)
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