A video apparently showing a Chinese couple having sex in a Uniqlo changing room has gone viral, causing a major headache for the country's strict internet censors.
The 71-second clip was shot on a smartphone at the clothing chain's flagship store in Beijing.
It features a clothed man telling a naked woman to kiss him as he films their encounter in the mirror. He is heard to utter “Call me husband” and “Say we’ll be together” in the footage.
Saucy: The couple filmed themselves having sex in a changing room
A Uniqlo store announcement can be heard clearly in the background welcoming customers and advising them that fitting rooms are on the second and third floors while cashiers are on the first.
Uniqlo has denied any involvement in the video. It also has urged shoppers to make proper use of its fitting rooms, which already have become a euphemism for make-out spots among China's web users, who are urging other clothing retailers to enlarge their fitting rooms to attract new clientele.
Uniqlo Sex Tape
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(01 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) A board reading 'Please buckle the door curtain button' is seen inside a fitting room in a Uniqlo store at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
CHINA-INTERNET-PORNOGRAPHY-CENSORSHIP-RETAIL-UNIQLO-OFFBEAT(02 of24)
In this picture taken on July 15, 2015, people gather in front of a Uniqlo clothes store in Beijing. Chinese Communist authorities have said the distribution of a sex tape purportedly shot in a fitting room in one of Beijing's trendiest shopping malls is 'against socialist core values', after the footage went viral. AFP PHOTO / FRED DUFOUR (Photo credit should read FRED DUFOUR/AFP/Getty Images) (credit:FRED DUFOUR via Getty Images)
China Sex Video(03 of24)
A Chinese woman poses for photo outside the Uniqlo flagship store where a steamy video purportedly taken inside one of its fitting room showing a couple apparently having sex in Beijing, Thursday, July 16, 2015. While online searches for the Japanese clothing brand soared after the viral spread of the video, it has also drawn the concern of the police and China's highest web regulator who are investigating whether it was a vulgar marketing gimmick. (AP Photo/Ng Han Guan) (credit:ASSOCIATED PRESS)
China Sex Video(04 of24)
Chinese women take a selfie outside the Uniqlo flagship store where a steamy video purportedly taken inside one of its fitting room showing a couple apparently having sex in Beijing, Thursday, July 16, 2015. While online searches for the Japanese clothing brand soared after the viral spread of the video, it has also drawn the concern of the police and China's highest web regulator who are investigating whether it was a vulgar marketing gimmick. (AP Photo/Ng Han Guan) (credit:ASSOCIATED PRESS)
China Sex Video(05 of24)
A Chinese couple take a selfie outside the Uniqlo flagship store where a steamy video purportedly taken inside one of its fitting room showing a couple apparently having sex in Beijing, Thursday, July 16, 2015. While online searches for the Japanese clothing brand soared after the viral spread of the video, it has also drawn the concern of the police and China's highest web regulator who are investigating whether it was a vulgar marketing gimmick. (AP Photo/Ng Han Guan) (credit:ASSOCIATED PRESS)
China Sex Video(06 of24)
Chinese women take photos outside the Uniqlo flagship store where a steamy video purportedly taken inside one of its fitting room showing a couple apparently having sex in Beijing, Thursday, July 16, 2015. While online searches for the Japanese clothing brand soared after the viral spread of the video, it has also drawn the concern of the police and China's highest web regulator who are investigating whether it was a vulgar marketing gimmick. (AP Photo/Ng Han Guan) (credit:ASSOCIATED PRESS)
CHINA-INTERNET-PORNOGRAPHY-CENSORSHIP-RETAIL-UNIQLO-OFFBEAT(07 of24)
In this picture taken on July 15, 2015, people gather in front of a Uniqlo clothes store in Beijing. Chinese Communist authorities have said the distribution of a sex tape purportedly shot in a fitting room in one of Beijing's trendiest shopping malls is 'against socialist core values', after the footage went viral. AFP PHOTO / FRED DUFOUR (Photo credit should read FRED DUFOUR/AFP/Getty Images) (credit:FRED DUFOUR via Getty Images)
CHINA-INTERNET-PORNOGRAPHY-CENSORSHIP-RETAIL-UNIQLO-OFFBEAT(08 of24)
In this picture taken on July 15, 2015, people pose in front of a Uniqlo clothes store in Beijing, after a sex tape purportedly shot in a fitting room of the clothing chain went viral. Chinese Communist authorities have said the distribution of a sex tape purportedly shot in a fitting room in one of Beijing's trendiest shopping malls is 'against socialist core values', after the footage went viral. AFP PHOTO / FRED DUFOUR (Photo credit should read FRED DUFOUR/AFP/Getty Images) (credit:FRED DUFOUR via Getty Images)
CHINA-INTERNET-PORNOGRAPHY-CENSORSHIP-RETAIL-UNIQLO-OFFBEAT(09 of24)
In this picture taken on July 15, 2015, people pose in front of a Uniqlo clothes store in Beijing, after a sex tape purportedly shot in a fitting room of the clothing chain went viral. Chinese Communist authorities have said the distribution of a sex tape purportedly shot in a fitting room in one of Beijing's trendiest shopping malls is 'against socialist core values', after the footage went viral. AFP PHOTO / FRED DUFOUR (Photo credit should read FRED DUFOUR/AFP/Getty Images) (credit:FRED DUFOUR via Getty Images)
CHINA-INTERNET-PORNOGRAPHY-CENSORSHIP-RETAIL-UNIQLO-OFFBEAT(10 of24)
In this picture taken on July 15, 2015, people gather in front of a Uniqlo clothes store in Beijing. Chinese Communist authorities have said the distribution of a sex tape purportedly shot in a fitting room in one of Beijing's trendiest shopping malls is 'against socialist core values', after the footage went viral. AFP PHOTO / FRED DUFOUR (Photo credit should read FRED DUFOUR/AFP/Getty Images) (credit:FRED DUFOUR via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(11 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People walk by a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(12 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People walk by a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(13 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) An Uniqlo outlet is seen at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(14 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People do shopping in a Uniqlo store at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(15 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People take photos in front of a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by Yu Xiao/Beijing Youth Daily/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(16 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) A police car is seen in front of a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(17 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People take photos in front of a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by Yu Xiao/Beijing Youth Daily/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(18 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) A security is seen in front of a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(19 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) An Uniqlo outlet is seen at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(20 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People walk by a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(21 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) A man walks by a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(22 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People walk by a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(23 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) People walk by a Uniqlo outlet at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Cyberspace Administration Investigates The Uniqlo Video Case In Beijing(24 of24)
BEIJING, CHINA - JULY 15: (CHINA OUT) An inner view of a fitting room in a Uniqlo store at Sanlitun after a sex video taken in what appears to be a Uniqlo store fitting room spread online on July 15, 2015 in Beijing, China. The video shot by a smartphone showed a young couple having sex in what appears to be a Uniqlo store fitting room. The Cyberspace Administration of China urged Sina and Tencent to increase their awareness of social responsibility, strengthen management and cooperate with the authority in investigating the case. (Photo by ChinaFotoPress/ChinaFotoPress via Getty Images) (credit:ChinaFotoPress via Getty Images)
Online searches for the Japanese clothing brand soared this week after the viral spread of the video.
However, now that the Cyberspace Administration of China has chastised two of the country's main Internet companies for allowing the video to go viral. It had been circulating mainly on Sina Corp.'s microblogging site and Tencent Holding Ltd.'s popular mobile message app.
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The agency summoned senior management of the two companies for face-to-face reprimands Wednesday, and by Thursday the video was difficult to find.
Beijing police also announced that it would investigate. Chinese law bans the manufacture of obscene material while cyber-rules ban its spread online.
Meanwhile, many Beijingers have been taking selfies with the store in the background.