Former 'X Factor' winner James Arthur isn't, it has to be said, the most popular of social media users.
Which is probably why the Twitter hashtag #askJamesArthur has been trending - and also been such a source of entertainment.
Because unlike most #ask hashtags, it wasn't started by the person in question, of course. It was started by The Twitter Masses - and they're having an awful lot of fun with it. Here are some of our favourite tweets so far...