North Korea May Face Weapons Of Mass Seduction From Underwear Maker Bjorn Borg

Weapons Of Mass Seduction
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North Korea's leader Kim Jong Un waves to spectators and participants of the parade, Saturday, July 27, 2013 during a mass military parade celebrating the 60th anniversary of the Korean War armistice in Pyongyang, North Korea. (AP Photo/Wong Maye-E)
AP

Just imagine the look on Kim Jong Un's face if he was suddenly assaulted by hundreds of pairs of airborne silky knickers.

The North Korean leader may face "Weapons of Mass Seduction" following a revolutionary campaign by the Swedish underwear maker Bjorn Borg.

The campaign declares that parts of the world "are in desperate need of seduction and we're on a

mission to change that."

On October 31 the company will launch its frilly missiles, with 450 pairs of sexy underwear will be airdropped over the location with the most votes.

A surge of voters from South Korea have so far driven the North Korean capital, Pyongyang, into the top spot, the Local.se has reported.

Jonas Lindberg Nyvang, the marketing and communication manager of Bjorn Borg, said the company is keen to help a country "in need of love and seduction."

Company officials said it is looking into how an underwear drop over Pyongyang might be carried out.

"We have honestly no idea on how to drop our underwear over North Korea, but we have started looking into if there is a way," global marketing director Lina Soderqvist said, upi.com reported.

"If they win, we will of course do everything that we can to send some love and seduction to the North Koreans."

Inside North Korea
The Body(01 of14)
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Kim Jong Il lies in state during his massive funeral. (credit:AP)
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A 3-second exposure of the motion at the 100,000 person Mass Games performance. The background is made up of 30,000 kids holding sign boards. (Sam Gellman Photography) (credit:Sam Gellman)
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Women re-enact the birth of Eternal Leader Kim Il Sung at the Mass Games performance. (Sam Gellman Photography) (credit:Sam Gellman)
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Human pixels. Kids hold signs creating an image of a North Korean flag. (Sam Gellman Photography) (credit:Sam Gellman)
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Rows of performers. Mass Games. (Sam Gellman Photography) (credit:Sam Gellman)
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Women dancers performing at the Mass Games. (Sam Gellman Photography) (credit:Sam Gellman)
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Soldiers watching the Mass games. (Sam Gellman Photography) (credit:Sam Gellman)
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A tribute to Kim Il Sung at the Mass Games. (Sam Gellman Photography) (credit:Sam Gellman)
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Rows of apartments in Pyongyang. (Sam Gellman Photography) (credit:Sam Gellman)
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Adults in North Korea are required to wear a pin with the image of Kim Il Sung. (Sam Gellman Photography) (credit:Sam Gellman)
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A young boy dressed in his pioneer uniform. Taken at the Pyongyang Fun Fare. (Sam Gellman Photography) (credit:Sam Gellman)
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Symmetry. (Sam Gellman Photography) (credit:Sam Gellman)
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A kid plays in front of a tram in Pyongyang. The statue of Kim Il Sung is in the background. (Sam Gellman Photography) (credit:Sam Gellman)
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Big streets, few people. An afternoon in Kaesong. (Sam Gellman Photography) (credit:Sam Gellman)