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Kerry Group Could Buy Peperami For 'Tens Of Millions Of Pounds'

Which Company Wants To Gobble Up Peperami?
Asa Bennett
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A Blackpool fan dressed as a Peperami in the stands
PA

Peperami, the British meat snack, could be gobbled up by Irish food giant Kerry Group in a deal that could raise "tens of millions of pounds".

Kerry Group, owner of Wall's sausages, is among a small group of bidders in talks with Unilever, owner of Peperami, which was created in 1982 due to a shipping error after a container arrived in Britain containing sausages instead of pâté.

The sale of Peperami, known for the crazed talking sausage in its TV ads, would raise just tens of millions of pounds for the Anglo-Dutch giant Unilever, according to Sky News.

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The decision to sell off Peperami comes as part of Unilever's pruning of its food range, as the giant is also looking for a buyer for its US-based salad and dressings firm, Wishbone.

Unilever does not produce individual breakdowns of its products' sales, however its first-quarter results saw underlying sales growth of 4.9% with emerging markets increasing 10.4%.

Misunderstood British Food Names
Toad in the Hole:(01 of09)
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A traditional English dish of sausages enveloped in a Yorkshire pudding batter -- or a batter made with eggs, milk and flour. Adding batter to the meat originated as a way to conserve and stretch out a smaller quantity of meat. (credit:Wikipedia)
Stargazey Pie(02 of09)
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A Cornish pie made with fish heads that poke through the pie crust, as if the fish were staring at the stars. With the fish heads positioned this way, the fish oil is supposed to seep back into the crust. Traditionally the pie is made with sardines, or pilchards.
Soles in Coffins(03 of09)
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A clever word play on "souls" in coffins, this dish consists of fillets of sole layered into the skin of a potato, or served on top of potatoes. (credit:Dharini Pathmakanthan)
Spotted Dick(04 of09)
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Perhaps the most notoriously misunderstood British food, Spotted Dick is a pudding made with dried fruit (the spots) and suet, or mutton fat, which is then formed into a pastry dough that is steamed or boiled. (credit:Getty Images)
Scotch Woodcock(05 of09)
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Creamy, scrambled eggs over toast, with an anchovy paste. "Where's the woodcock?" you might ask. (And what's a woodcock?) Just like there's no cream in an egg cream, there's no woodcock in Scotch Woodcock. (credit:Wikipeda)
Gentleman's Relish(06 of09)
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A thick, anchovy spread also known as Patnum Peperium. This flavorful condiment is the topping for Scotch Woodcock, but is also meant for simply livening up a sandwich or piece of toast. (credit:Wikipedia)
Doorstep Sandwich(07 of09)
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A sandwich made with very thick slices of bread. (credit:Flickr/Luke Surrey)
Bubble and Squeak(08 of09)
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A classic British comfort food made with leftover vegetables, traditionally from the prior evening's Sunday Roast. Typically the dish is made of cabbage and root vegetables. (credit:Getty Images)
Knickerbocker Glory(09 of09)
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An ice cream sundae served in a tall glass, which, incidentally, made an appearance in Harry Potter. (credit:Getty Images)
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