Rental Properties Will House Most Under 40s By 2025, PwC Research Reveals

Why It's Only Going To Get Worse For 'Generation Rent'...
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BIRMINGHAM, UNITED KINGDOM - OCTOBER 14: An array of To Let and For Sale signs protrude from houses in the Selly Oak area of Birmingham on October 14, 2014 in Birmingham, United Kingdom. The ONS (Office for National Statistics) have released details of it's findings showing the north-south divide in house prices is the biggest in history. Properties in the London area are nearly 3.5 times more expensive than homes in the north-east of England. (Photo by Christopher Furlong/Getty Images)
Christopher Furlong via Getty Images

Over half of 20 to 39-year-olds will be renting from private landlords a decade from now, damning new research has revealed.

A report from economists at accountancy firm PwC suggests home ownership levels will continue declining to dramatic new levels, dropping below 60% by 2025, as the rise of 'tenant nation' looms.

It warned that cuts to social rents, unveiled by Chancellor George Osborne in this month's Summer Budget, would reduce funds for local authorities and housing associations to build new homes by around 14,000 over the next five years.

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House building levels will be hit by budget cuts, the report said

The government was praised by PwC for pledging to deliver 275,000 affordable homes by 2020, but taken to task over housing stock supply shortages, expected to persist for the next decade.

"For 20-39 year olds, we would expect over half to be renting by 2025, implying a continuing rise in the size of ‘Generation Rent’," PwC economists noted.

"Increasing the supply of affordable housing in the long run, which the government has set as an objective, will require a range of measures, including further planning reform, action to address skills shortages in the housebuilding sector and enhanced financial incentives to build more homes.

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Projections for UK housing tenure, share of households

"But cuts to social rents announced in the Budget will tend to work against this for local authorities and housing associations, while private developers may be cautious about expanding too rapidly.

"So we expect housing supply shortages to persist for at least the next decade."

The report highlights a growing divide on the housing ladder, with a "clear majority" of under 40s destined to be stuck in the rental market while the number of older homeowners is set to rise, PwC claims.

The number of houses completed, including those offered at discount rates to first-time-buyers, have dwindled in recent years, it was also shown - this week's analysis revealing levels have plummeted to their lowest since at least the 1970s.

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Housing completions by private and social sectors, annual averages

The report concluded: "For younger generations, renting privately is now the norm and many will only become homeowners quite late in their adult lives.

"A significant rise in the supply of affordable housing might change this in the long run, but seems unlikely to occur fast enough to stem the rise in Generation Rent between now and 2025."

Responding, Campbell Robb, Chief Executive of homeless charity Shelter, said: “Our housing shortage has been decades in the making, and only bold and immediate action can fix it.

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“No matter how hard they work or save, an entire generation is being forced to watch their dreams of a stable future slip through their fingers, stuck in properties where rents eat up their salaries and short term contracts leave them with no stability at all.

“It’s time for the government to make good on their promises – not with piecemeal schemes that will only ever paper over the cracks, but with a real plan to build the affordable homes we so desperately need.”

Story continues below slideshow

20 shocking facts about private renting
House prices are officially a complete joke(01 of20)
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A staggering 80% of properties in England are unaffordable to a family of renters on average wages looking to buy their first home, Shelter has found. There are just 43 homes in London that the charity classes as genuinely affordable - and that includes house boats and one mobile home. (credit:fazon1 via Getty Images)
Rents are rocketing(02 of20)
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Rental costs in England and Wales have risen 15.2 per cent since the last general election, faster than the rate of inflation, an index from Your Move and Reeds Rains estate agents shows. But - in another blow to those hoping to buy - house prices have risen even faster, at 28% to an average price of £268,000, according to the Office for National Statistics. (credit:Niki van Velden via Getty Images)
And it's not just renters who are suffering...(03 of20)
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It's their friends and family too. An exclusive poll for HuffPost UK found that 19% of people need help from their friends or relatives to pay their rent. (credit:MARIA TOUTOUDAKI via Getty Images)
Renting for life will cost you dearly(04 of20)
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Renting ‘lifers’ will be over half a million pounds worse off than those who buy a home in their twenties, according to Shelter. This reveals the huge financial cost of being priced out of homeownership for a lifetime - a likely fate for many people if the situation we're in continues. In London, the amount you could lose is an even more eye-watering £1.36 million. (credit:Gareth Fuller/PA Wire)
Rent is forcing people cut back on essentials(05 of20)
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Rent is so expensive that two in five private renters (39%) say they have had to cut back on heating because of the cost of rent, while a third (33%) say that they have had to cut back on food, the Generation Rent campaign claimed in 2014. (credit:Jupiterimages via Getty Images)
And it's not just about the money(06 of20)
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Being priced out of homeownership damages more than just your wallet: your wellbeing can suffer too. Shelter research found damaging social and emotional impacts of being unable to buy a home, including feeling unstable or alienated in your career or relationships, or jealous of friends who had help from family to buy a home.

Some people are even put off parenthood because of uncertain housing situations - or risk their children’s wellbeing by not having enough space in a rented home.
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Bad landlords are far too common(07 of20)
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The National Landlords Association finds that around 12 or 13 per cent of tenants it surveys say they think they have dealt with a rogue landlord - someone acting in a criminal manner. While it's not a majority, that's over a million, and "far too many" - as the head of the association Richard Lambert admitted to HuffPost UK. (credit:Chris Mellor via Getty Images)
Government policies may be making things worse(08 of20)
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According to housing campaigners, many policies like the Help To Buy ISA, and the Tories's plan to extend the Right To Buy scheme to housing association properties, will simply make things worse, by pushing up house prices while not adding desperately needed homes to the market. (credit:Jupiterimages via Getty Images)
Renters are valuable voters - yet they're being forgotten(09 of20)
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Generation Rent conducted a poll of 1,004 private renters and found that 35% say that they tend to change which party they vote for between different General Elections, making them potential swing voters.

With 11 million people in the private rented sector in England, and most of them saying that renting is the thing they spend the most money on, you'd think that politicians would listen up - but historically little has been done to address private renters' concerns, despite a flurry of promises in the last days of the election campaign.
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Only 6 in 10 renters can actually vote(10 of20)
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Private renters are far less able to make their voices heard by politicians because only 63% are registered to vote, compared to 94% of people who own their home, according to the electoral commission. And, as the electoral register is used for credit checks, not being on it could also stop a renter getting a mortgage, if they are ever able to afford buying. (credit:Floresco Images via Getty Images)
The sector is growing too big, too fast(11 of20)
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Private renting is booming – but not in a good way, as there isn't enough good housing for rent. When Shelter started a campaign last year to make 'revenge evictions' illegal (which it succeeded on) the movement was called '9 Million Renters' after the number of renters in the UK. Now, it would have to be renamed '11 million Renters.' (credit:inxti via Getty Images)
They are renting their way into poverty(12 of20)
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The Joseph Rowntree Foundation has predicted that, without action, rents will rise twice as fast as inflation, meaning that by 2040 half of all private renters (currently 6 million people ) would be living in poverty because of the cost of rent.

Private renters’ rights campaigner Heather Kennedy claims she volunteered at a soup kitchen, and found that "about a third of the people there were in private rented [accommodation]."

"It really struck me that the imbalance of power is much worse the lower down you get in the market," she told The Guardian, "so if you are living really at the bottom end of the market, that’s where you’ve got the most exploitative conditions, you’ve got landlords that really have absolutely no respect for the wellbeing of their tenants and it’s all happening completely under the radar.”
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Renting is the biggest route to homelessness(13 of20)
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Being evicted from private renting is now the number one path to homelessness, according to Shelter - mainly because landlords won't renew contracts, or people can't afford their rent. (credit:Christopher Furlong via Getty Images)
Most renters simply don't want to be there(14 of20)
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Most renters don’t want to be renting. Two-thirds of private renters (67%) would rather own their home, while another 10% would prefer to be in social housing, the Generation Rent campaign says. (credit:Gary Burchell via Getty Images)
Things shouldn't be like this(15 of20)
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The private rented sector is housing more and more people that it wasn't designed to cater for - individuals and families who might ordinarily have been in social housing or supported housing. They can be vulnerable and landlords can discriminate against people who are claiming housing benefit. (credit:Cultura/Nick Daly via Getty Images)
Even if it doesn't affect you, it will affect someone you know(16 of20)
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Even if you own a swanky pad, the crisis may be touching you - most of us (57%) say they, or someone they know, is struggling to buy or rent a suitable home, according to the Generation Rent. (credit:Bloomberg via Getty Images)
We could be so happy(17 of20)
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The sad thing is that people could be perfectly happy with renting. A poll for flatshare site Weroom found that 55% of people (and 66% of over 35s) would rather rent than buy a home - if renting offered secure tenancies and affordable rents.

That's a big if, but it makes clear that owning is not something people crave simply for investment purposes, it's also to escape the instability of renting.
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Private renting is used as a plaster for council housing(18 of20)
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Councils are offering landlords cash payments of up to £4,000 to house homeless families, according to The Guardian, as a shortage of council housing forces them to look to the private sector.

The “golden hellos” were seized on by critics of the Tory plans to extend Right To Buy - meaning that there would even fewer council homes for rent when local authorities are clearly already having difficulties housing people.
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Activism has a slow payoff(19 of20)
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We had the biggest ever housing rally in Britain, from the Homes For Britain campaign in March - and while politicians may have noticed the message (build more homes) they didn't really show it.

The next major political announcement was the Conservatives's plant o extend Right To Buy to housing associations, which will increase competition for houses rather than providing more, campaigners say, and united the housing sector in condemnation.
Uncertainty in old age(20 of20)
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With the collapse of pensions, people who own a home may rely on their investment to support them when the retire. But what of the millions priced out of buying?

"We haven't even begun to get into the thought process around if more and more people stay renting privately until they are in their 40s and 50s, what impact that has on their pensions," says Richard Lambert, the CEO of the National Landlords Association.
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Housing Minister Brandon Lewis defended the government's plans to protect renters' rights, saying he was determined to create a bigger, better housing sector, meeting the needs of tenant and landlords, as well as encouraging investment along the way.

"We know many renters aspire to own their own home and our one nation approach is about supporting hard working people to achieve their goals.

"The Government has already helped more than 200,000 people buy or reserve a home through Government-backed schemes, including Help to Buy, while our plans for 200,000 Starter Homes across the country will enable young first-time buyers to buy newly-built homes at a 20 per cent discount.”