But there is something a little different about this one – a sense American Apparel is attempting to expand its social conscience (though its not quite ready to stop pedalling boobs and buttocks).
It features 22-year-old Maks, a merchandiser for the retailer (which has long marketed itself as a home-grown business with fair labour practices), who was born in Dhaka and moved to California at the age of 4.
Printed across her breasts are the words “Made in Bangladesh”.
Blurb across the bottom points out she is wearing the High Waist Jean, “a garment manufactured by 23 skilled American workers in Downtown Los Angeles, all of whom are paid a fair wage and have access to basic benefits such as healthcare.”
It adds Maks was born into a conservative Muslim family and sustained her Islamic faith throughout her childhood.
“Upon entering high school, Maks began to feel the need to forge her own identity and ultimately distanced herself from Islamic traditions.”
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“A woman continuously in search of new creative outlets, Maks unreservedly embraced this photo shoot.”
Maks, it adds: “Doesn't feel the need to identify herself as an American or a Bengali and is not content to fit her life into anyone else's conventional narrative.”
She adds: "This ad has little to do with the woman in front of us, and everything to do with the Bangladeshi female garment worker who remains invisible.
"This is what American Apparel looks like. This is what our fantasy of what Made in Bangladesh looks like. Not a poor, underpaid, overworked young woman making you a $5 shirt for 30 cents an hour."