Harrowing footage has emerged on YouTube (full video below) showing the moment Israeli artillery shells smash into a market on the outskirts of the Shujayea district in Gaza on Wednesday. The savagery was caught on camera by an independent Palestinian television company, with AP reporting that 17 people were killed and more than 150 wounded in the blast. Palestinian photojournalist Rami Rayan was among those who died in the air strike.
In the film, bodies can be seen strewn across the ground. AP reported that one man cried, "Where is the ambulance?" as he sat in his own blood. The market attack happened on the same day as Israeli artillery hit a UN-run school in Jebaliya, occupied by sleeping refugees. Immediately after the destruction of the school, UN Secretary-General Ban Ki-moon called the shelling "outrageous", and reasserted his demand for an immediate cease-fire. Washington was also critical, with a White House spokesperson saying they were "extremely concerned".
Bodies were left strewn on the ground after the attack
In total, 166 Palestinians and three Israeli solders were killed on Wednesday, marking one of the bloodiest days of the conflict. The past week has seen the IDF step up its military campaign against Hamas militants in the Strip, who have fired thousands of rockets into the Israeli heartland during the course of the current hostilities.
On Thursday, Israeli Prime Minister Benjamin Netanyahu called up 16,000 more reservists, promising to continue the offensive to destroy the cross-border, Hamas-built tunnels regardless of any future cease-fire. "We have neutralised dozens of terror tunnels and we are committed to complete this mission, with or without a cease-fire," he said, adding, "I will not agree to any offer that does not allow the military to complete this important mission for the security of the people of Israel."
Reported by AP, the reservists will relieve current front line troops, but could also be use to expand operations. According to Palestinian officials, the death toll has now topped 1,360 since fighting began on the 8 July, many of the fatalities civilians. 58 Israelis have also been killed.
SEE ALSO:
Gaza
(01 of41)
Smoke and fire from the explosion of an Israeli strike rise over Gaza City, Tuesday, July 22, 2014, as Israeli airstrikes pummeled a wide range of locations along the coastal area and diplomatic efforts intensified to end the two-week war. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(02 of41)
Smoke and fire from the explosion of an Israeli strike rise over Gaza City, Tuesday, July 22, 2014. Israeli airstrikes hit a wide range of locations along the coastal area of the Gaza Strip as diplomatic efforts intensified to end the two week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(03 of41)
Smoke from an Israeli strike rises over Gaza City, Tuesday, July 22, 2014. Israeli airstrikes hit a wide range of locations along the coastal area of the Gaza Strip as diplomatic efforts intensified to end the two week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(04 of41)
Smoke from an Israeli strike rises over Gaza City, Tuesday, July 22, 2014. Israeli airstrikes hit a wide range of locations along the coastal area of the Gaza Strip as diplomatic efforts intensified to end the two week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(05 of41)
Smoke from an Israeli strike rises over Gaza City, Tuesday, July 22, 2014. Israeli airstrikes hit a wide range of locations along the coastal area of the Gaza Strip as diplomatic efforts intensified to end the two week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(06 of41)
Smoke from an Israeli strike rises over Gaza City, Tuesday, July 22, 2014. Israeli airstrikes hit a wide range of locations along the coastal area of the Gaza Strip as diplomatic efforts intensified to end the two week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(07 of41)
Smoke from an Israeli strike rises over Gaza City, Tuesday, July 22, 2014. Israeli airstrikes hit a wide range of locations along the coastal area of the Gaza Strip as diplomatic efforts intensified to end the two week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(08 of41)
General view of the Al Farouk mosque destroyed by an overnight Israeli strike, in Rafah, in the southern Gaza Strip, Tuesday, July 22, 2014. Israeli airstrikes pummeled a wide range of locations along the coastal area and diplomatic efforts intensified to end the two-week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Eyad Baba) (credit:ASSOCIATED PRESS)
(09 of41)
An Israeli tank sits in a field as heavy smoke rises from the Gaza Strip Tuesday, July 22, 2014. Israeli airstrikes pummeled a wide range of locations in the Gaza Strip on Tuesday as the U.N. chief and the U.S. secretary of state began an intensive effort to end more than two weeks of fighting that has killed hundreds of Palestinians and tens of Israelis. (AP Photo/Tsafrir Abayov) (credit:ASSOCIATED PRESS)
(10 of41)
Smoke from Israeli strikes rises over Gaza City, in the Gaza Strip, Tuesday, July 22, 2014. A police spokesman said Israeli aircraft have hit dozens of targets in the Gaza Strip, including the home of the late leader of Hamas' military wing, several mosques and a football stadium. (AP Photo/Khalil Hamra) (credit:ASSOCIATED PRESS)
(11 of41)
Smoke and debris from an Israeli strike rise over Gaza City, Tuesday, July 22, 2014, as Israeli airstrikes pummeled a wide range of locations along the coastal area and diplomatic efforts intensified to end the two-week war. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(12 of41)
Smoke and debris from an Israeli strike rise over Gaza City, Tuesday, July 22, 2014, as Israeli airstrikes pummeled a wide range of locations along the coastal area and diplomatic efforts intensified to end the two-week war. (AP Photo/Hatem Moussa) (credit:ASSOCIATED PRESS)
(13 of41)
Palestinian children inspect the Al Farouk mosque destroyed by an overnight Israeli strike, in Rafah, in the southern Gaza Strip, Tuesday, July 22, 2014. Israeli airstrikes pummeled a wide range of locations along the coastal area and diplomatic efforts intensified to end the two-week war that has killed hundreds of Palestinians and dozens of Israelis. (AP Photo/Eyad Baba) (credit:ASSOCIATED PRESS)
(14 of41)
Palestinians inspect the damage of the Al-Shalam (Peace) tower, destroyed by an overnight Israeli strike, in Gaza City, Tuesday, July 22, 2014. A high-level attempt by the U.N. chief and the U.S. secretary of state to end deadly Israel-Hamas fighting was off to a rough start Monday: Gaza's Hamas rulers signaled they won't agree to an unconditional cease-fire, Israel's prime minister said he'll do whatever is necessary to keep Israelis safe from Hamas attacks. Gaza health officials say hundreds Palestinians have died since the beginning of Israelâs campaign in the Gaza Strip since the ground operation began Thursday. (AP Photo/Lefteris Pitarakis) (credit:ASSOCIATED PRESS)
(15 of41)
Palestinian children inspect the damage at the Al Aqsa Martyrs mosque in Gaza City, destroyed by an overnight Israeli strike, Tuesday, July 22, 2014. A high-level attempt by the U.N. chief and the U.S. secretary of state to end deadly Israel-Hamas fighting was off to a rough start Monday: Gaza's Hamas rulers signaled they won't agree to an unconditional cease-fire, Israel's prime minister said he'll do whatever is necessary to keep Israelis safe from Hamas attacks. Gaza health officials say hundreds Palestinians have died since the beginning of Israelâs campaign in the Gaza Strip since the ground operation began Thursday. (AP Photo/Lefteris Pitarakis) (credit:ASSOCIATED PRESS)
(16 of41)
Palestinian Khaled Sharmi, 67, walks past the Al Aqsa Martyrs mosque, destroyed by an overnight Israeli strike, in Gaza City Tuesday, July 22, 2014. Israel bombed five mosques, a sports stadium and the home of the late Hamas military chief across the Gaza Strip early on Tuesday, a Gaza police official said, as the U.N. chief Ban Ki-moon and the U.S. Secretary of State John Kerry launched a high-level effort to end two weeks of deadly fighting. (AP Photo/Lefteris Pitarakis) (credit:ASSOCIATED PRESS)
(17 of41)
A Palestinian man walks past the Al Aqsa Martyrs mosque, destroyed by an overnight Israeli strike, in Gaza City, Tuesday, July 22, 2014. Israel bombed five mosques, a sports stadium and the home of the late Hamas military chief across the Gaza Strip early on Tuesday, a Gaza police official said, as the U.N. chief Ban Ki-moon and the U.S. Secretary of State John Kerry launched a high-level effort to end two weeks of deadly fighting. (AP Photo/Lefteris Pitarakis) (credit:ASSOCIATED PRESS)
(18 of41)
A Palestinian man inspects the Al Aqsa Martyrs mosque destroyed by an overnight Israeli strike, in Gaza City, Tuesday, July 22, 2014. Israel bombed five mosques, a sports stadium and the home of the late Hamas military chief across the Gaza Strip early on Tuesday, a Gaza police official said, as the U.N. chief Ban Ki-moon and the U.S. Secretary of State John Kerry launched a high-level effort to end two weeks of deadly fighting. (AP Photo/Lefteris Pitarakis) (credit:ASSOCIATED PRESS)
(19 of41)
Smoke rises as flames spread across buildings after Israeli strikes in the Shijaiyah neighborhood in Gaza City, Tuesday, July 22, 2014. A high-level attempt by the U.N. chief and the U.S. secretary of state to end deadly Israel-Hamas fighting was off to a rough start Monday: Gaza's Hamas rulers signaled they won't agree to an unconditional cease-fire, Israel's prime minister said he'll do whatever is necessary to keep Israelis safe from Hamas attacks. (AP Photo/Khalil Hamra) (credit:ASSOCIATED PRESS)
(20 of41)
Damage can be seen at Al Aqsa Martyrs mosque in Gaza City after an Israeli strike, Tuesday, July 22, 2014. A police spokesman said Israeli aircraft have hit dozens of targets in the Gaza Strip, including the home of the late leader of Hamas' military wing, sevenral mosques and a football stadium. (AP Photo/Lefteris Pitarakis) (credit:ASSOCIATED PRESS)
(21 of41)
Smoke from Israeli strikes rises over Gaza City, in the Gaza Strip, Tuesday, July 22, 2014. A police spokesman said Israeli aircraft have hit dozens of targets in the Gaza Strip, including the home of the late leader of Hamas' military wing, sevenral mosques and a football stadium. (AP Photo/Khalil Hamra) (credit:ASSOCIATED PRESS)
(22 of41)
Flames spread across buildings after Israeli strikes in the Shijaiyah neighbourhood in Gaza City, Tuesday, July 22, 2014. A high-level attempt by the U.N. chief and the U.S. secretary of state to end deadly Israel-Hamas fighting was off to a rough start Monday: Gaza's Hamas rulers signaled they won't agree to an unconditional cease-fire, Israel's prime minister said he'll do whatever is necessary to keep Israelis safe from Hamas attacks. (AP Photo/Khalil Hamra) (credit:ASSOCIATED PRESS)
(23 of41)
Smoke rises as flames spread across buildings after Israeli strikes in the Shijaiyah neighborhood in Gaza City, Tuesday, July 22, 2014. A high-level attempt by the U.N. chief and the U.S. secretary of state to end deadly Israel-Hamas fighting was off to a rough start Monday: Gaza's Hamas rulers signaled they won't agree to an unconditional cease-fire, Israel's prime minister said he'll do whatever is necessary to keep Israelis safe from Hamas attacks and the overall Palestinian death toll surpassed 560. (AP Photo/Khalil Hamra) (credit:ASSOCIATED PRESS)
(24 of41)
Smoke from an Israeli strike rises over Gaza City, Tuesday, July 22, 2014. A police spokesman said Israeli aircraft have hit dozens of targets in the Gaza Strip, including the home of the late leader of Hamas' military wing, several mosques and a football stadium. (AP Photo/Lefteris Pitarakis) (credit:ASSOCIATED PRESS)
(25 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave during shelling by the Israeli army on July 22, 2014. UN chief Ban Ki-moon urged Israel and the Palestinians to stop the bloodshed in Gaza as he sought to broker an end to a fortnight of deadly violence. AFP PHOTO /MENAHEM KAHANA (Photo credit should read MENAHEM KAHANA/AFP/Getty Images) (credit:MENAHEM KAHANA via Getty Images)
(26 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave during shelling by the Israeli army on July 22, 2014. UN chief Ban Ki-moon urged Israel and the Palestinians to stop the bloodshed in Gaza as he sought to broker an end to a fortnight of deadly violence. AFP PHOTO /MENAHEM KAHANA (Photo credit should read MENAHEM KAHANA/AFP/Getty Images) (credit:MENAHEM KAHANA via Getty Images)
(27 of41)
An Israeli Apache attack helicopter fires a missile over the Gaza Strip as seen from Israel's border with Gaza, on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(28 of41)
An Israeli Apache attack helicopter fires a missile over the Gaza Strip as seen from Israel's border with Gaza, on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(29 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave following an Israeli air strike on Gaza City on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(30 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave following Israeli air strikes on Gaza City on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(31 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave during shelling by the Israeli army on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(32 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave during shelling by the Israeli army on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(33 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave during shelling by the Israeli army on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(34 of41)
A picture taken from the southern Israeli Gaza border shows smoke billowing from the coastal Palestinian enclave during shelling by the Israeli army on July 22, 2014. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed so far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(35 of41)
An Israeli Merkava tank rolls on the Israeli side of the border with the Gaza Strip, on July 22 , 2014, as smoke billows from the coastal Palestinian enclave following an Israeli army ground operation to destroy tunnels reportedly used by Palestinian militants from the Gaza Strip to enter Israel. The UN chief and Washington's top diplomat are holding a flurry of meetings in Cairo to push for an end to two weeks of violence in Gaza that has killed sp far 585 Palestinians. AFP PHOTO / JACK GUEZ (Photo credit should read JACK GUEZ/AFP/Getty Images) (credit:JACK GUEZ via Getty Images)
(36 of41)
YAHUD, ISRAEL - JULY 22: (ISRAEL OUT) An Israeli woman inspects an Israeli home allegedly hit by a Hamas rocket on July 22, 2014 in Yahud south to Tel Aviv, Israel. As operation 'Protective Edge' goes into it's third week, the death toll continues to mount, including 27 Israeli soldiers and over 500 people in Gaza, the vast majority of whom are civilians. (Photo by Lior Mizrahi/Getty Images) (credit:Lior Mizrahi via Getty Images)
(37 of41)
A general view of the remains of a mosque, following an overnight Israeli military strike, on July 22, 2014, in Rafah the southern Gaza Strip. UN chief Ban Ki-moon and US Secretary of State John Kerry are in Cairo in a bid to broker a truce between Israel and Hamas after two weeks of fighting which has left over 570 Palestinians dead. AFP PHOTO/ SAID KHATIB (Photo credit should read SAID KHATIB/AFP/Getty Images) (credit:SAID KHATIB via Getty Images)
(38 of41)
A Palestinian boy sweeps the ground outside a destroyed mosque, following an overnight Israeli military strike, on July 22, 2014, in Rafah the southern Gaza Strip. UN chief Ban Ki-moon and US Secretary of State John Kerry are in Cairo in a bid to broker a truce between Israel and Hamas after two weeks of fighting which has left over 570 Palestinians dead. AFP PHOTO/ SAID KHATIB (Photo credit should read SAID KHATIB/AFP/Getty Images) (credit:SAID KHATIB via Getty Images)
(39 of41)
Palestinians gather outside a partly destroyed mosque, following an overnight Israeli military strike, on July 22, 2014 in Rafah the southern Gaza Strip. UN chief Ban Ki-moon and US Secretary of State John Kerry are in Cairo in a bid to broker a truce between Israel and Hamas after two weeks of fighting which has left over 570 Palestinians dead. AFP PHOTO/ SAID KHATIB (Photo credit should read SAID KHATIB/AFP/Getty Images) (credit:SAID KHATIB via Getty Images)
(40 of41)
Palestinian men remove goods from the rubble of a destroyed store located on the ground floor of a building hit by an Israeli air strike on July 22, 2014 in Gaza city. UN chief Ban Ki-moon and US Secretary of State John Kerry are in Cairo today in a bid to broker a truce between Israel and Hamas after two weeks of fighting which has left over 570 Palestinians dead. AFP PHOTO / MAHMUD HAMS (Photo credit should read MAHMUD HAMS/AFP/Getty Images) (credit:MAHMUD HAMS via Getty Images)
(41 of41)
A Palestinian man inspects the rubble of a destroyed store located on the ground floor of a building hit by an Israeli air strike on July 22, 2014 in Gaza city. UN chief Ban Ki-moon and US Secretary of State John Kerry are in Cairo today in a bid to broker a truce between Israel and Hamas after two weeks of fighting which has left over 570 Palestinians dead. AFP PHOTO / MAHMUD HAMS (Photo credit should read MAHMUD HAMS/AFP/Getty Images) (credit:MAHMUD HAMS via Getty Images)