Winter Storm Jonas has thrown the East Coast of America into chaos with tons of snow covering cities, leaving thousands without power.
It's also prompted a rather bizarre, perhaps somewhat foolish, trend whereby people don skimpy swimming outfits and dive headfirst into freezing, fluffy white mounds.
And it looks like serious fun...
Everyone's giving it a go...
And there are some seriously heroic efforts
Winter Storm Jonas: 24 January
Storm Jonas hits USA(01 of26)
NEW YORK, UNITED STATES - JANUARY 23 : People walk on snow as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Winter Storm Jonas Photography for The Weather Channel(02 of26)
IMAGE DISTRIBUTED FOR THE WEATHER CHANNEL - Jim Cantore, The Weather Channel on-camera meteorologist and storm tracker, reports on Winter Storm Jonas in Washington on Friday, Jan. 22, 2016. (Kevin Wolf/AP Images for The Weather Channel) (credit:AP Images for The Weather Channel)
Winter Storm(03 of26)
Jonas Jasiukonis of Denver clears snow from his vehicle in Aspen, Colo., on Friday, Dec. 7, 2007. (AP Photo/Nathan Bilow) (credit:ASSOCIATED PRESS)
Storm Jonas hits USA(04 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A man uses a snowplow to clear the sidewalk as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(05 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A wehicle stuck in snow is seen as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(06 of26)
NEW YORK, UNITED STATES - JANUARY 24 : Snow covered cars are seen as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(07 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A woman walks on snow as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(08 of26)
NEW YORK, UNITED STATES - JANUARY 24 : Residents walk on snow as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(09 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A house is seen as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(10 of26)
NEW YORK, UNITED STATES - JANUARY 24 : Snow covered cars are seen as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(11 of26)
NEW YORK, UNITED STATES - JANUARY 24 : Snow covered cars are seen as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(12 of26)
NEW YORK, UNITED STATES - JANUARY 24 : Snow plows clear a street as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(13 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A snow plow clears a street as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(14 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A resident carries plow to remove snow as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(15 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A resident carries plow to remove snow as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(16 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A resident walks on snow as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(17 of26)
NEW YORK, UNITED STATES - JANUARY 24 : A man walks on snow as winter storm Jonas hits New York, United States on January 24, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Cem Ozdel/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(18 of26)
NEW YORK, UNITED STATES - JANUARY 23 : A man uses a snowplow to clear the sidewalk as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(19 of26)
NEW YORK, UNITED STATES - JANUARY 23 : People walk on snow as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(20 of26)
NEW YORK, UNITED STATES - JANUARY 23 : People walk on snow as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(21 of26)
NEW YORK, UNITED STATES - JANUARY 23 : People walk on snow as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(22 of26)
ABD'nin kuzeydousunda ve iç kesimlerinde etkili olan kar frtnas nedeniyle 11 eyalette olaanüstü hal ilan edildi. Kar frtnasnn etkili olduu New York'ta hava scakl eksi 4 derece olarak kaydedilirken, rüzgarn saatteki hz 45 kilometreye çkt. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(23 of26)
NEW YORK, UNITED STATES - JANUARY 23 : People build a snowman as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(24 of26)
NEW YORK, UNITED STATES - JANUARY 23 : A view of New York City as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
Storm Jonas hits USA(25 of26)
NEW YORK, UNITED STATES - JANUARY 23 : Snow covered cars are seen as winter storm Jonas hits New York, United States on January 23, 2016. The storm Jonas leaving at least eight death reaches New York as tens of thousands are without power as a result of the storm. (Photo by Selcuk Acar/Anadolu Agency/Getty Images) (credit:Anadolu Agency via Getty Images)
BuzzFoto Celebrity Sightings In New York à January 23, 2016(26 of26)
NEW YORK - JANUARY 23: Jill Hennessy seen out in Washinmgton Square Park as Winter Storm Jonas arrives in The Big Apple on January 23, 2016 in New York, New York. (Photo by Josiah Kamau/BuzzFoto via Getty Images) (credit:Josiah Kamau via Getty Images)