Errrrm, can someone please explain to me why a bikini-clad Amy Childs is sat in a bath at her jewellery launch? Answers on a postcard please.
The former 'TOWIE' star is giving Katie Price a run for her money in the I'll-do-anything-and-wear-anything-in-the-name-of-self-promotion stakes.
And whilst Amy stopped short of getting lathered up for the occasion, she'd definitely topped up her (fake) tan. And doesn't her orange hue show of the *gets abacus out* FOURTEEN pieces she's wearing a treat?
Less is more Amy love, less is more.
The jewellery collection is the latest in an ever growing list of products that the reality star has put her name to.
Amy Childs Launches Her Jewelry Collection
Amy Childs For Mikey London Photocall(01 of18)
LONDON, ENGLAND - OCTOBER 24: Amy Childs attends a photocall to launch her jewellery collection with Mikey London at The Millenium Hotel Mayfair on October 24, 2012 in London, England. (Photo by Danny Martindale/Getty Images) (credit:Getty Images)
Amy Childs For Mikey London Photocall(02 of18)
LONDON, ENGLAND - OCTOBER 24: Amy Childs attends a photocall to launch her jewellery collection with Mikey London at The Millenium Hotel Mayfair on October 24, 2012 in London, England. (Photo by Danny Martindale/Getty Images) (credit:Getty Images)
Amy Childs For Mikey London Photocall(03 of18)
LONDON, ENGLAND - OCTOBER 24: Amy Childs attends a photocall to launch her jewellery collection with Mikey London at The Millenium Hotel Mayfair on October 24, 2012 in London, England. (Photo by Danny Martindale/Getty Images) (credit:Getty Images)
Amy Childs For Mikey London Photocall(04 of18)
LONDON, ENGLAND - OCTOBER 24: Amy Childs attends a photocall to launch her jewellery collection with Mikey London at The Millenium Hotel Mayfair on October 24, 2012 in London, England. (Photo by Danny Martindale/Getty Images) (credit:Getty Images)
Amy Childs For Mikey London Photocall(05 of18)
LONDON, ENGLAND - OCTOBER 24: Amy Childs attends a photocall to launch her jewellery collection with Mikey London at The Millenium Hotel Mayfair on October 24, 2012 in London, England. (Photo by Danny Martindale/Getty Images) (credit:Getty Images)
Amy Childs For Mikey London Photocall(06 of18)
LONDON, ENGLAND - OCTOBER 24: Amy Childs attends a photocall to launch her jewellery collection with Mikey London at The Millenium Hotel Mayfair on October 24, 2012 in London, England. (Photo by Danny Martindale/Getty Images) (credit:Getty Images)
Amy Childs For Mikey London Photocall(07 of18)
LONDON, ENGLAND - OCTOBER 24: Amy Childs attends a photocall to launch her jewellery collection with Mikey London at The Millenium Hotel Mayfair on October 24, 2012 in London, England. (Photo by Danny Martindale/Getty Images) (credit:Getty Images)
Amy Childs launches debut jewellery collection(08 of18)
Amy Childs launches her debut jewellery collection for Mikey London at the Millenium Mayfair Hotel, London. (credit:PA)
Amy Childs launches debut jewellery collection(09 of18)
Amy Childs launches her debut jewellery collection for Mikey London at the Millenium Mayfair Hotel, London. (credit:PA)
Amy Childs launches debut jewellery collection(10 of18)
Amy Childs launches her debut jewellery collection for Mikey London at the Millenium Mayfair Hotel, London. (credit:PA)
Amy Childs launches debut jewellery collection(11 of18)
Amy Childs launches her debut jewellery collection for Mikey London at the Millenium Mayfair Hotel, London. (credit:PA)
Amy Childs launches debut jewellery collection(12 of18)
Amy Childs launches her debut jewellery collection for Mikey London at the Millenium Mayfair Hotel, London. (credit:PA)
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Amy Childs launches debut jewellery collection(18 of18)
Amy Childs launches her debut jewellery collection for Mikey London at the Millenium Mayfair Hotel, London. (credit:PA)
She also has her own fashion collection, perfume, sportswear and beauty products.
Pricey must be quaking in her own-brand riding boots.
Has Amy been taking inspiration from Katie Price's photocalls? We think she might have...
Katie Price photocalls in pictures
KP Equestrian photocall - London(01 of37)
Katie Price during a photo call to mark the 5th birthday of KP Equestrian, her equestrian clothing company, at the Worx Studios in Parsons Green, west London. (credit:PA)
Katie Price Launches Her New Book - 'He's The One'(02 of37)
LONDON, UNITED KINGDOM - JUNE 18: Katie Price and Kieran Hayler (R) attend a photocall to launch her new book 'He's The One' at The Worx on June 18, 2013 in London, England. (Photo by Fred Duval/Getty Images) (credit:Getty Images)
Katie Price Launches Her New Fragrance 'Kissable' - Photocall(03 of37)
LONDON, ENGLAND - JULY 04: (UK TABLOID NEWSPAPERS OUT) Katie Price poses as she launches her new fragrance 'Kissable' at The Work Studios on July 4, 2013 in London, England. (Photo by Dave Hogan/Getty Images) (credit:Getty Images)
Katie Price 'Precious Love' Perfume Launch(04 of37)
LONDON, ENGLAND - NOVEMBER 17: Katie Price attends a photocall to launch her 'Precious Love' Perfume at The Worx on November 17, 2010 in London, England. (Photo by Ian Gavan/Getty Images) (credit:Getty Images)
Katie Price Launches KP Rocks(05 of37)
LONDON, ENGLAND - NOVEMBER 07: Katie Price attends a photocall to launch her new venture 'KP Rocks' at The Worx on November 7, 2012 in London, England. (Photo by Ben Pruchnie/Getty Images) (credit:Getty Images)
Katie: My Magazine Launch - London(06 of37)
Katie Price during a photocall to launch Katie: My Magazine at the Worx Studio in London. (credit:PA)
Katie Price Clothing Range Signing - Photocall(07 of37)
THURROCK, ENGLAND - JANUARY 08: Katie Price attends a photocall to promote her 'KP Baby' and 'KP Equestrian' clothing ranges at Lakeside Shopping Centre on January 8, 2011 in Thurrock, England. (Photo by Ian Gavan/Getty Images) (credit:Getty Images)
The Many Looks Of Katie Price(08 of37)
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Katie Price Launches Summer Lingerie Range For Store Twenty One(35 of37)
LONDON, ENGLAND - MAY 29: Katie Price and her finace Leonadro Penna launch her new summer lingerie range for Katie's Boutique available exclusively at Store Twenty One at The Worx on May 29, 2012 in London, England. (Photo by Tim Whitby/Getty Images) (credit:Getty)
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Katie Price launches her new novel 'In the Name of Love' at the Worx Studios. London, England - 21.06.12 Mandatory Credit: Daniel Deme/WENN.com
Katie Price Photocall - Milton Keynes(37 of37)
Katie Price launches her new swimwear, nightwear and lingerie range at Store Twenty One in Milton Keynes. (credit:PA)