His shaggy hair was all part of his wannabe rock star image on The X Factor but Frankie Cocozza looks like he could give Justin Bieber a run for his money in the clean cut stakes with his new barnet.
Ok, maybe not.
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Frankie's image overhaul came courtesy of hairdresser to the stars, Jamie Stevens, who not only gave the 19-year-old the chop but also got to work on plucking his bushy eyebrows too.
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What a lucky fella.
Taking to Twitter, Jamie said: "I'm going to be giving @FrankieCocozza a new restyle today. The mop is going. I'll be tweeting live Picts later as it happens. From 530 x."
And it wasn't long before Frankie - and his new look - started to trend on Twitter with his new barnet getting the thumbs up from his fans.
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One tweeted: "Okay i've been fancying frankie cocozza since i knew about him and now he cut his hair and im here sobbing because he looks so hot."
Meanwhile, Jodie Marsh has admitted she shared a bed with Frankie after the pair exchanged a series of flirty texts - but insists they only spooned.
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She told Heat magazine: "He sent me this message saying: 'Can I come round and f*** you?
"So I text him back saying: 'Are you drunk?' Frankie and I do send each other dirty texts. He has spent the night at my house, in my bed. But we just had a cuddle. We spooned."
And it doesn't sound like Jodie will be taking things any further either, adding: "I think he got a bit scared when he was actually in my bed.
"One thing that would stop me having a fling with Frankie is that he's too much of a party boy.
"If I was going to open the floodgates, I know I'd want it five times a night, and Frankie's not reliable enough to give me that."
Blimey.
Celebrity Hair Transplants
Hair Transplants - John Travolta(01 of10)
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John Travolta The list of things that John Travolta isn't admitting to seems to grow longer by the day.We don't give a fig about his sexuality, but we do find it rather surprising that he won't 'fess up to having had a bit of a helping hand with his hair - because for years he's been regarded as having the least-convincing hairline in Hollywood. If only they were making Lego: The Movie he'd be a dead cert for the lead role. (credit: PA) (credit:PA)
Hair Transplants - Bono(02 of10)
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Bono The U2 frontman was clearly thinning by the late '80s, but throughout the '90s and '00s his hair seemed to move in Mysterious Ways - increasing in density as it decreased in length.He obviously takes Pride (in the name of) his hair though, so we'll draw a (hair) line under the matter right here. (credit: PA) (credit:PA)
Hair Transplants - Declan Donnelly(03 of10)
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Declan Donnelly First we want to make it clear that the density of Dec's hair is something we'd never even considered until it was brought to our attention.But once we were made aware of an alleged increase in bushiness, we had to admit that something fishy did appear to be going on.Now we're not saying he's definitely had a transplant (and he's certainly keeping mum), but have a look at these pics and see what you reckon. (credit: PA) (credit:PA)
Hair Transplants - Sir Elton John(04 of10)
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Sir Elton John The artist formerly known as Reg Dwight started to lose his hair way back in the 1970s, and was one of the first celebs to undergo a hair transplant.The change was so dramatic - and he was so mega-famous back then - that he had to be honest about having had it done.We don't know how much work he's had done up there since, but he's got more hair than Marge Simpson these days. (credit: PA) (credit:PA)
Hair Transplants - Jude Law(05 of10)
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Jude Law Has he or hasn't he? That is the question when it comes to the talented Mr Law. Jude is famous for his sneaky mini-combover, as shown in the right hand picture - but there have been persistent rumours that he's also had a transplant.He's never spoken out about it, and definitive evidence is hard to come by - so for now it will have to remain a mystery, my dear Watson. (credit: PA) (credit:PA)
Hair Transplants - James Nesbitt(06 of10)
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James Nesbitt He might still be best known to many of us for his role in Cold Feet, but it was obviously James Nesbitt's head that was getting a bit chilly.The actor has been upfront about having undergone two hair transplant procedures - and says the results have changed his life.Will we see the suave Northern Irishman becoming the latest Brit to make it big across the pond thanks to his new thatch? (credit: PA) (credit:PA)
Hair Transplants - Rob Brydon(07 of10)
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Rob Brydon Comedian Rob Brydon is another famous face who appears to have had a bit of re-thatching carried out on his rooftop.The Welshman hasn't explicitly confirmed that he's had a transplant, but did say: "For some time now my head has been feeling a lot warmer but I was unable to put my finger on the reason why." He might not be able to, but it looks like one of his co-stars isn't having any problems doing so in the right-hand photo here. (credit: PA) (credit:PA)
Hair Transplants - Ronan Keating(08 of10)
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Ronan Keating Boyzone star Ronan Keating was also an enthusiastic mini-combover man back in the 1990s, but sometime in the early noughties his hairline seemed to move forward a little.The change may be hardly noticeable, but that's how it should be when it's done right. We take our hats off to one of the best barnets in the business! (credit: PA) (credit:PA)
Hair Transplants - Duncan Bannatyne(09 of10)
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Duncan Bannatyne Not only has Dragon's Den tycoon Duncan Bannatyne's mop got darker in recent years, but his hairline has also moved forward. The gym chain owner has admitted having a transplant and said he's delighted with the results.(credit: PA) (credit:PA)
Hair Transplants - Shaun Williamson(10 of10)
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Shaun Williamson The man who used to play Barry Evans in EastEnders has never even tried to pretend that his hair grew back overnight - which is just as well because nobody would have believed him. He even told Ricky Gervais and Stephen Merchant about the op, so they could use it to mock him when he appeared in Extras (although the gags got cut). (credit: PA) (credit:PA)