Michael O'Leary, the chief of budget airline Ryanair, has finally promised to be nice to customers.
"We should try to eliminate things that unnecessarily piss people off," the Ryanair chief admitted at his company's annual general meeting on Friday, after shareholders complained that the airline's reputation was hitting sales.
After recent reports like Ryanair refusing a refund for a dead passenger, the shareholders' argument must have worked as O'Leary promised an end to the airline's "macho" culture.
"I am very happy to take the blame or responsibility if we have a macho or abrupt culture. Some of that may well be my own personal character deformities," he said.
Given the Ryanair boss' maverick reputation, it may be hard for him to stop annoying customers. HuffPostUK has compiled the 20 best quotes when O'Leary showed off his ability to "piss people off".
Rudest Michael O'Leary Quotes
To a passenger who demanded a refund(01 of20)
Open Image ModalOn customers being right(02 of20)
Open Image ModalOn overweight passengers(03 of20)
Open Image ModalOn passenges paying if they turn up without boarding passes (04 of20)
Open Image ModalOn Ryanair's customer service(05 of20)
Open Image ModalOn being 'overly nasty' (06 of20)
Open Image ModalOn The French(07 of20)
Open Image Modal(Full quote: 'We love Boeing. F**k the French')
On protesters(08 of20)
Open Image ModalOn consultants(09 of20)
Open Image ModalOn environmentalists(10 of20)
Open Image ModalOn flying Ryanair (11 of20)
Open Image ModalOn people who fly Ryanair(12 of20)
Open Image ModalOn Germans(13 of20)
Open Image ModalAt a press conference in front of nine men, one from the Guardian(14 of20)
Open Image ModalOn Guardian readers(15 of20)
Open Image ModalOn his popularity(16 of20)
Open Image ModalOffering advice to other airline bosses (17 of20)
Open Image ModalOn Margaret Thatcher(18 of20)
Open Image ModalOn Ireland (19 of20)
Open Image ModalOn passengers who can't find cheap Ryanair flights(20 of20)
Open Image Modal