We don't think Simon Cowell has quite got the hang of applying sunscreen.
The sunburnt 'X Factor' boss was spotted with several blobs of the stuff on his chest as he relaxed aboard a yacht in St Barts.
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Errrrm Simon love, you're meant to put that stuff on before you lie in the sun and then continue to apply liberally throughout the day. Oh and it helps if you rub it in too.
Maybe he's just waiting for one of his minions to do it for him?
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He could always ask his on/off girlfriend Mezhgan Hussainy who was with the music mogul on the Caribbean jaunt despite the pair calling off their engagement last year.
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Mind you, she looks like she's too busy stretching her legs to rub any of that cream in.
Honestly, you just can't get the staff these days.
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> IN PICS: WINETR SUN CELEBS
Winter Sun Celebs
Jodie Marsh in Barbados(01 of24)
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Kate Moss in St Barts(02 of24)
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Coleen Rooney in Barbados(03 of24)
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Jessica Alba in Cabo(04 of24)
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Jennifer Aniston in Mexico(05 of24)
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Simon Cowell in Barbados(06 of24)
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Rihanna in Barbados(07 of24)
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Naomi Watts in St Barts(08 of24)
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Alessandra Ambrosio in St Barts(09 of24)
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Jennifer Aniston and Justin Theroux in Mexico(10 of24)
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Lily Cole in St Barts(11 of24)
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Chloe Green in Barbados(12 of24)
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Jodie Marsh in Barbados(13 of24)
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Coleen Rooney in Barbados(14 of24)
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Sean 'P Diddy' Combs in St Barts(15 of24)
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Cindy Crawford in Cabo(16 of24)
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Ellen DeGeneres and Portia de Rossi in St Barts(17 of24)
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Ashlee Simpson in Mexico(18 of24)
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Jamie Laing ('Made in Chelsea') in Barbados(19 of24)
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Simon Cowell in Barbados(20 of24)
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Rihanna in Barbados(21 of24)
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Naomi Watts and Liev Schreiber in St Barts(22 of24)