What The Blazes?! Submarine Breaks Through Milan Street (VIDEO, PICTURES)
Sara C Nelson — Huffington Post UK
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Strange happenings are afoot in the Italian city of Milan…
Pavements cracked and amid a deafening rumbling, the turret of a submarine pierced through the earth and came to rest just off Via dei Mercanti.
Sailors then emerged from the warship and scurried down the ladder where they were met by baffled firefighters.
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There were dramatic scenes on streets of Milan on Monday morning
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Well, that's sort of how it happened.
The images are actually of an ingenious stunt by Italian insurance group Europ Assitance IT, as part of their Protect Your Life campaign.
Just one question though - do they insure for damages incurred in the event of a submarine bursting through the pavements of a landlocked city? We certainly hope so.
Submarine Rises Through Milan's Pavement In Publicity Stunt
(01 of06)
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Milan awoke to find something a little strange. Just off of Via dei Mercanti, near the heart of the old city, a submarine has apparently pushed its way through the paving stones and damaged a nearby car. Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine as part the marketing for their "Protect Your Life" campaign, (Credit: Barcroft)
(02 of06)
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Milan awoke to find something a little strange. Just off of Via dei Mercanti, near the heart of the old city, a submarine has apparently pushed its way through the paving stones and damaged a nearby car. Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine as part the marketing for their "Protect Your Life" campaign, (Credit: Barcroft)
(03 of06)
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Milan awoke to find something a little strange. Just off of Via dei Mercanti, near the heart of the old city, a submarine has apparently pushed its way through the paving stones and damaged a nearby car. Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine as part the marketing for their "Protect Your Life" campaign, (Credit: Barcroft)
(04 of06)
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Milan awoke to find something a little strange. Just off of Via dei Mercanti, near the heart of the old city, a submarine has apparently pushed its way through the paving stones and damaged a nearby car. Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine as part the marketing for their "Protect Your Life" campaign, (Credit: Barcroft)
(05 of06)
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Milan awoke to find something a little strange. Just off of Via dei Mercanti, near the heart of the old city, a submarine has apparently pushed its way through the paving stones and damaged a nearby car. Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine as part the marketing for their "Protect Your Life" campaign, (Credit: Barcroft)
(06 of06)
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Milan awoke to find something a little strange. Just off of Via dei Mercanti, near the heart of the old city, a submarine has apparently pushed its way through the paving stones and damaged a nearby car. Europ Assistance IT, an insurance group based in Italy, had come to the street early in the morning to construct the fake submarine as part the marketing for their "Protect Your Life" campaign, (Credit: Barcroft)