An advert featuring a nubile young couple ‘trying out’ a selection of condoms in a pharmacy has been banned from Australian TV.
The Naked Condoms ad features the pair nonchalantly browsing the prophylactics before casually trying them out to ensure they buy the correct size.
Open Image Modal
Try them for size: The Naked Condom advert
That’s right – a request to remove all sexual references from an advert for condoms.
Porter said: “To connect with the younger demographic, you need to be irreverent and entertaining and to remove all sexual references in the TV ad defeats the purpose of this entire campaign. The fact is this is a critical safe sex message.”
The ad is now running in Hoyts cinemas ahead of screenings of Jackass: Bad Grandpa and it’s doing big business online – with the company plugging it on Facebook and clocking up nearly 1.5million views on YouTube at time of press .
100 Controversial Adverts
(01 of100)
Open Image Modal Levis.
(02 of100)
Open Image Modal Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
(03 of100)
Open Image Modal Durex.
(04 of100)
Open Image Modal Sisley fashion brand.
(05 of100)
Open Image Modal Sean John's Unforgivable Woman fragrance.
(06 of100)
Open Image Modal Linford Christie stars in Kleenex's tissue advert.
(07 of100)
Open Image Modal Wonderbra's infamous advert.
(08 of100)
Open Image Modal Lynx.
(09 of100)
Open Image Modal BMW.
(10 of100)
Open Image Modal BaF's anti-domestic violence ad.
(11 of100)
Open Image Modal Red Tape menswear fashion brand.
(12 of100)
Open Image Modal Controversial French anti-smoking advert,
(13 of100)
Open Image Modal MacDonald's.
(14 of100)
Open Image Modal QSOL service provider.
(15 of100)
Open Image Modal NSPCC
(16 of100)
Open Image Modal A German MacDonald's advert.
(17 of100)
Open Image Modal Heinz.
(18 of100)
Open Image Modal Cadbury's.
(19 of100)
Open Image Modal Miquita Oliver in Women's Aid advert.
(20 of100)
Open Image Modal Advert for Chicolate chocolate substitute.
(21 of100)
Open Image Modal Skin Burn, anti-smoking ad
(22 of100)
Open Image Modal Barnardo's.
(23 of100)
Open Image Modal Tipalet cigarette advert.
(24 of100)
Open Image Modal Benetton
(25 of100)
Open Image Modal TG4 television program entitled 'Paisean Faisean'.
(26 of100)
Open Image Modal Courage beer.
(27 of100)
Open Image Modal Budweiser.
(28 of100)
Open Image Modal Barcardi rum.
(29 of100)
Open Image Modal Amnesty International
(30 of100)
Open Image Modal Skyy alcoholic drink.
(31 of100)
Open Image Modal Amnesty International
(32 of100)
Open Image Modal Amnesty International
(33 of100)
Open Image Modal Anti binge-drinking advert
(34 of100)
Open Image Modal Van Heusen
(35 of100)
Open Image Modal BMW
(36 of100)
Open Image Modal Pitney-Bowes Postage Meter
(37 of100)
Open Image Modal Government anti-drug driving advert
(38 of100)
Open Image Modal Anti-abortion advert
(39 of100)
Open Image Modal Advert against verbal abuse
(40 of100)
Open Image Modal Fabrica
(41 of100)
Open Image Modal Benson & Hedges
(42 of100)
Open Image Modal American Apparel
(43 of100)
Open Image Modal Amnesty International
(44 of100)
Open Image Modal Post-It
(45 of100)
Open Image Modal (46 of100)
Open Image Modal (47 of100)
Open Image Modal (48 of100)
Open Image Modal (49 of100)
Open Image Modal (50 of100)
Open Image Modal (51 of100)
Open Image Modal (52 of100)
Open Image Modal (53 of100)
Open Image Modal (54 of100)
Open Image Modal (55 of100)
Open Image Modal (56 of100)
Open Image Modal (57 of100)
Open Image Modal (58 of100)
Open Image Modal (59 of100)
Open Image Modal (60 of100)
Open Image Modal (61 of100)
Open Image Modal (62 of100)
Open Image Modal (63 of100)
Open Image Modal (64 of100)
Open Image Modal (65 of100)
Open Image Modal (66 of100)
Open Image Modal (67 of100)
Open Image Modal (68 of100)
Open Image Modal (69 of100)
Open Image Modal (70 of100)
Open Image Modal (71 of100)
Open Image Modal (72 of100)
Open Image Modal (73 of100)
Open Image Modal (74 of100)
Open Image Modal (75 of100)
Open Image Modal (76 of100)
Open Image Modal (77 of100)
Open Image Modal (78 of100)
Open Image Modal (79 of100)
Open Image Modal (80 of100)
Open Image Modal (81 of100)
Open Image Modal (82 of100)
Open Image Modal (83 of100)
Open Image Modal (84 of100)
Open Image Modal (85 of100)
Open Image Modal (86 of100)
Open Image Modal (87 of100)
Open Image Modal (88 of100)
Open Image Modal (89 of100)
Open Image Modal (90 of100)
Open Image Modal (91 of100)
Open Image Modal (92 of100)
Open Image Modal (93 of100)
Open Image Modal (94 of100)
Open Image Modal (95 of100)
Open Image Modal (96 of100)
Open Image Modal (97 of100)
Open Image Modal (98 of100)
Open Image Modal (99 of100)
Open Image Modal (100 of100)
Open Image Modal An M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.