At times it seems like running a corporate social media account is the hardest game in the world. Just ask British Gas and HMV. But a teenager seems to have taken it in his stride.
Meet Eddie.
It was a high-wire act, putting an enthusiastic kid in charge of a railway firm’s Twitter output during rush-hour, but Southern Rail’s trust in youth seems to have paid off.
It started with an internet classic ...
But took a dark turn ...
We were soon back in safer territory ...
Then another big question followed ...
But who is Eddie?
... so a teenager ...
... who is real ...