Why Wait Till Later?, 1938(01 of10)
Open Image ModalMarc Severin’s poster depicts the golden age of cinema, showing an audience watching the 1938 film ‘If I Were A King’. This poster aims to avoid rush hour congestion by by suggesting going to the cinema straight from work instead of making a journey back again later in the evening. (credit:London Transport Museum)
For Comfort's Sake Stagger Office Hours, 1942(02 of10)
Open Image ModalThis poster, designed by Misha Black and David Langdon in 1942, was used during the Second World War. The image publicised a 1943 campaign to ease congestion by staggering working hours. According to the London Transport Museum, when the government introduced compulsory early closing, LT issued posters reinforcing why it was necessary. (credit:London Transport Museum)
Four Times The Number Carried, 1936(03 of10)
Open Image ModalThis publicity image from 1936 showed how the Tube’s passenger rates soared over 25 years. (credit:London Transport Museum)
Christmas - Shop Early Between 10 And 4, 1923(04 of10)
Open Image Modal“Shop between ten and four” was a mantra on the London Underground for decades. This 1923 poster advised shoppers it was best to do their Christmas gift-buying in the middle of the day to avoid crowds. (credit:London Transport Museum)
Shop Between Ten And Four, 1926(05 of10)
Open Image ModalThis Annie Gertrude Fletcher image from 1926 embodies the art deco style of the time. (credit:London Transport Museum)
Shop Between 10 And 4, 1931(06 of10)
Open Image ModalThis “shop between ten and four” poster encouraged people to “avoid the rush hours” in 1947. The artist, Edward McKnight Kauffer, produced a number of London transport-related posters, as well as images for American Airlines, Pan American and Great Western Railways. (credit:London Transport Museum)
Please Shop Between 10 And 4, 1959(07 of10)
Open Image ModalThe “shop between ten and four” message remained unchanged in this 1959 poster. Images by the artist, Victor Galbraith, were a regular sight on the London transport system. (credit:London Transport Museum)
Speed, 1915(08 of10)
Open Image ModalThis poster was produced to encourage more people to travel by Tube. It compares the speeds of the new Underground trains with modes of transport more well-known to the people of 1915, including horse and trap, handcart and carriage. (credit:London Transport Museum)
The Underground Advert, 1928(09 of10)
Open Image ModalThis advert appeared in newspapers in 1928, showing which London tribes travelled when during the day. Its promise of “never a dull moment”, is certainly still true today. (credit:London Transport Museum)
2015 London Transport Figures(10 of10)
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