South African millionaire Tokyo Sexwale pulled out of the competition to become the next Fifa president - and the responses online were hilariously predictable.
Sexwale was competing against Sheikh Salman bin Ebrahim al Khalifa, Gianni Infantino, Prince Ali bin al Hussein and Jerome Champagne in his bid for the presidency, which is due to be decided later on Friday.
Sexwale, a former anti-apartheid activist who turns 63 on March 5, revealed during his 15-minute speech that his son was born three days earlier.
Many people online - including ex-England footballer Gary Lineker - struggled to take the announcement seriously…
Sheikh Salman is expected to have the biggest tally in the first round vote, which could last two hours. A two-thirds majority of 138 is needed for outright victory.
The winner will take over a wealthy but vulnerable soccer body rocked by escalating corruption scandals.
Sepp Blatter was re-elected for a fifth term in May but bowed to pressure four days later and announced he would resign.
Blatter was subsequently banned for six years for financial mismanagement and was absent Friday after 40 years as a fixture at FIFA meetings.
Before electing FIFA's first new president since 1998, 87 percent of the 207 voting federations passed wide-ranging reforms to protect against corruption and curb the powers of its new president.
Those include preventing presidents from serving more than three four-year terms, reducing their powers and guaranteeing more independent oversight for FIFA's decision-making and spending.
The executive committee will be renamed the FIFA Council with more female members while there will be stricter integrity checks will also control top officials.
FIFA Presidency
South Africa FIFA Election Infantino Sexwale(01 of06)
Open Image ModalGianni Infantino UEFA secretary general, speaks at a press briefing in Cape Town, South Africa, Monday, Feb. 22, 2016. Infantino expects more than half of Africa's 54 countries to back him in the FIFA presidential election on Friday. (AP Photo/Schalk van Zuydam) (credit:ASSOCIATED PRESS)
SOC FIFA Election Prince Ali Appeal(02 of06)
Open Image ModalFILE - In this Dec. 4, 2015 file photo FIFA presidential candidate Jordanian Prince Ali Al Hussein speaks at the National Press Club in Washington. Prince Ali is one of the five candidates to succeed Sepp Blatter as FIFA President on Friday, Feb. 26, 2016. Prince Ali is asking for Friday's election to be suspended in a dispute over voting procedures. (AP Photo/Susan Walsh, file) (credit:ASSOCIATED PRESS)
Soccer FIFA Election Preview(03 of06)
Open Image ModalFILE - In this April 30, 2015 file photo, Asian Football Confederation President Sheikh Salman leaves the AFC Congress in Manama, Bahrain. The Sepp Blatter era at FIFA is set to finally end Friday, Feb. 26, 2016, when soccerâs scandal-scarred world body picks a new president after nine months of crisis. Two front-runners have emerged in a five-candidate contest: Asiaâs soccer leader, Sheikh Salman of Bahrain, and Gianni Infantino, the Swiss general secretary of European governing body UEFA. (AP Photo/Hasan Jamali, File) (credit:ASSOCIATED PRESS)
Soccer FIFA Election(04 of06)
Open Image ModalFILE - In this file photo dated Friday, Oct. 2, 2015, Chairman of the FIFA Monitoring Committee Israel-Palestine, Tokyo Sexwale, speaks to the media during a press conference in Tel Aviv, Israel. Sexwale is one of the five declared candidates that FIFA announced Thursday, Nov. 12, 2015 for the Feb. 26 election, with Michel Platini a potential sixth man. Platini's candidature was not judged at this stage by the FIFA election committee pending his ethics case. (AP Photo/Dan Balilty, file) (credit:ASSOCIATED PRESS)
Soccer FIFA Election(05 of06)
Open Image ModalFILE- In this Jan. 27, 2016 file photo, FIFA Presidential candidate Jerome Champagne attends a mini-forum on the future of FIFA at the EU parliament in Brussels. Champagne is one of the five candidates to succeed Sepp Blatter as FIFA President on Friday, Feb. 26, 2016 when soccer's scandal-scarred world body picks a new president after nine months of crisis. (AP Photo/Geert Vanden Wijngaert, File) (credit:ASSOCIATED PRESS)
Soccer FIFA Election Preview(06 of06)
Open Image ModalFILE - The combo of file photo shows, from left, Jordan's Prince Ali, UEFA Secretary General Gianni Infantino, South African businessman Tokyo Sexwale, former FIFA official Jerome Champagne and Asia's soccer leader Sheikh Salman of Bahrain are the five declared candidates that FIFA announced on Nov. 12, 2015 for the Feb. 26 election. The Sepp Blatter era at FIFA is set to finally end Friday, when soccerâs scandal-scarred world body picks a new president after nine months of crisis. (AP Photo/File) (credit:ASSOCIATED PRESS)