US Airways Isn't Alone: When Social Media Goes Wrong In The Hands Of Big Corporations

When Social Media Goes Horribly Wrong In The Hands Of Big Corporations
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Twitter

After US Airways this week topped the list of what should definitely not be tweeted from an official business account, we decided to examine other marvellous examples of social media fails.

Top Corporate Social Media Fails
US Airways (01 of08)
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The US Airways Twitter account was conversing with a passenger complaining about a delayed flight when all of a sudden… an image of a naked woman with a model aeroplane protruding from her vagina made it into the feed.
#susanalbumparty(02 of08)
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An invite to the launch of Susan Boyle's new album went horribly wrong after an unfortunate choice of hashtag implied an entirely different kind of event. Many were keen to attend. (credit:PA)
MasterCard's #PricelessSurprises(03 of08)
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A PR company massively blundered its way to Twitter fame by asking journalists to tweet plugs for a Brit award sponsor in return for tickets. Journalists everywhere rebelled gleefully.
#AskBG(04 of08)
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Ah, who will ever forget this total car crash. In a move described as "a terrible PR idea", British Gas decided to host a Twitter Q&A - on the same day it unveiled a 9.2% price hike.
George Osborne Joins Twitter(05 of08)
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On the same day the Chancellor came under extreme scrutiny for the Budget, he chose to join Twitter. The responses were creatively vicious.
British Gas' #fail again and again... and again(06 of08)
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Stumbling from one #fail to the next, a sponsored British Gas post on Facebook received over 20,000 mostly negative comments filled with terms describing British Gas as "shysters" and "thieves".
HMV's "X Factor Firing"(07 of08)
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Fired HMV staff fought back and livetweeted the "#HMVXFactorfiring" in 2013, it was a magnificent show of defiance.
#horsemeatgate(08 of08)
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From "My Lidl Pony" to a plethora of #horsemeat hashtags, Twitter was dominated by the supermarket horsemeat burgers scandal. Tesco managed to make it *so* much worse with this ill-advised tweet..