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Aldi Christmas Advert Takes Aim At John Lewis 'Man On The Moon'

Aldi Christmas Advert Takes Down John Lewis 'The Man On The Moon'
Eve Hartley
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Budget store Aldi has responded to John Lewis' Christmas advert/major cultural event with a spoof version.

The Aldi ad opens with an elderly man sat on the moon, who bears a remarkable resemblance to 'The Man On The Moon' from the John Lewis advert, to comparing the price of telescopes at the two stores.

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The advert compares the prices of telescopes

In John Lewis' advert, the man receives the gift of a telescope from a little girl on earth - brought to him by balloon.

In Aldi's 30-second advert, the man is cheered by the sight of a woman flying across the sky in an armchair held aloft by a bunch of balloons.

The lady in the armchair is Jean Jones, the pensioner with a penchant for Aldi gin who first appeared in the store's Christmas campaign in 2011.

Jonathan Neale, joint managing director of corporate buying at Aldi, said: "Jean quickly became a national treasure for her love of our Oliver Cromwell London Dry Gin when she first appeared on screens in 2011.

"We're confident our customers will be excited by her return this Christmas."

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The John Lewis advert had been watched around 5.9 million times within the first 24 hours of it appearing on YouTube earlier this month.

Aldi's offering, which is set to My Favourite Things from The Sound Of Music - recorded by up-and-coming British artist Jade Williams - was watched just under 7,000 times in the 14 hours after it was uploaded.

John Lewis 'Man On The Moon' Products
AstroMaster Telescope(01 of14)
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The key part of the advert is the telescope, so of course John Lewis have found an affordable one which your kids will no doubt be itching for.
Comes with a 'moon filter' and is a bit of a bargain if you ask us.
£99.95.
Starry Kids' Pyjamas(02 of14)
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Blue and pink starry pyjamas for kids aged 2-12 but the best bit? The stars are glow in the dark.
£16.
Activity Pack(03 of14)
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Are your kids now obsessed with the moon after watching the advert? You can keep them busy with this pack which we sort of want to play with too.
Including:
Paper aeroplane kit
Christmas card and sticker set
To the Moon" letter and envelope
Race to the Moon" game
Man on the Moon" fold out
£7.50.
Travel Telescope(04 of14)
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Another telescope, but this one is a little more budget and can be folded down and carried round in the rucksack.
£79.95.
Starry onesie(05 of14)
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A star-printed navy onesie, again featuring glow in the dark stars and with kangaroo pockets to keep your hands cosy.
From £20. Ages 2+.
Man on the Moon PJs(06 of14)
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Kids' PJs featuring the main moment of the advert - when the telescope is delivered to the man on the moon. And yes, they glow in the dark too.
£16. Ages 2+.
Hot water bottle(07 of14)
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The classic man receiving his telescope gift is a print they've used across a lot of their products - this time on a fluffy hot water bottle cover.
£18.
Baby's sleepsuit(08 of14)
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I mean, the baby won't understand what's going on but you'll no doubt have people coo'ing and ahh'ing at your little tot dressed in the man on the moon sleepsuit. With a hat, too.
£14. Up to 18 months.
Jigsaw puzzle (09 of14)
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An easy, 25-piece jigsaw puzzle which draws the picture of Lily sending off the telescope package to the moon.
Getting tired of the man on the moon scene yet?
£10.
Tablecloth(10 of14)
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Because, you can basically have this man on the moon everywhere.£15 per metre.
Paper advent calendar(11 of14)
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Be warned: there is no chocolate in this advent calendar.
£5.
Flannel(12 of14)
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It's a flannel that is bought in the shape of a star, then expands when it's put into water. Bit of a bargain, too.
£3.50.
Cotton cushion(13 of14)
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We're getting into full-on festive additions to your home now, a cotton cushion to make your house Christmassy.
£15.
Homemade telescope(14 of14)
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If you don't quite want to stretch to buying a real-life telescope, buy this budget homemade one to watch the stars.
£8.
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