The fitness instructor, who appears on the ITVBe show alongside The GC, has claimed she believes the videos of her crashing down a hole on stage at Sunday’s (22 October) event will boost TOWIE’s ratings.
Speaking to HuffPost UK on an episode of ‘BUILD’, Charlie admitted Gemma has been “lapping up” the attention, and is confident it will help reclaim some of the audience they have lost to rival show ‘Love Island’.
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Gemma Collins suffered the mother of all falls at the Radio 1 Teen Awards
Dave J Hogan via Getty Images
“She was fine, but obviously she was going to lap that up,” he said.
“When we went into the green room, she was like, ‘That’s going to take over ‘Love Island.’ Because ‘Love Island’ is totally smashing it these days, especially over ‘TOWIE’, because it’s the new thing and the most popular reality show from the summer.
“So to her, in her little PR head, she was like, ‘That’s going to get ‘TOWIE’ back on top.’”
However, Charlie did admit Gemma is suffering a bit of a bruised ego over the incident.
“I spoke to her minutes after she came off stage - she was in shock, it was a legit fall,” he said.
“It was horrible for her embarrassment wise. She was like, ‘What am I doing to do, Charlie? Am I going to be a viral sensation for the wrong thing?’
“Speaking to her the following day, she was like, ‘I’m really bruised. My ego is not only bruised, but the whole side of my body is.’”
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Charlie King stars on 'TOWIE' alongside Gemma
Niki Nikolova via Getty Images
The video has dominated entertainment headlines over the last few days, with Gemma since revealing she is taking legal advice over the matter, having accused the BBC of negligence and of not briefing her properly prior to appearing on stage to present an award.
While ‘TOWIE’ does not like to usually reference things that happen outside of the Essex bubble, Charlie also reckons it will be mentioned in this week’s episodes.
“I think it will - how can you not?” he said. “Reality is what reality is. It is what happened. The whole of the UK is talking about it - it’s gone everywhere.
“It would be unrealistic to not have some sort of reference to, I believe. I’m sure they’ll do something.”
Watch the full ‘BUILD’ interview with Charlie in the video below...
'TOWIE' Stars: Where Are They Now?
Sam Faiers(01 of14)
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Sam left 'TOWIE' earlier in 2014, following her diagnosis with Crohn's disease. She's since reunited with her former fiancé Joey Essex, and still runs Minnies Boutique in Essex, with her sister, Billie. (credit:Mark Robert Milan via Getty Images)
Mark Wright(02 of14)
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Since leaving 'The Only Way Is Essex', Mark has put aside his womanising ways and is now happily engaged to former 'Coronation Street' actress Michelle Keegan.He's currently taking part in the most recent series of 'Strictly Come Dancing', the first 'TOWIE' cast member to ever take part in the show. (credit:Karwai Tang via Getty Images)
Amy Childs(03 of14)
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Her catchphrases helped make 'TOWIE' such a success, but Amy decided to move onto pastures new in 2011. Since then she's posed for Vogue, made a splash with Jedward in the 'Celebrity Big Brother' house and earned over £2 million in endorsement deals.Mind you, we still remember her best for giving Sam Faiers a vajazzle in the first episode of 'TOWIE' back in 2010. (credit:Anthony Harvey via Getty Images)
Joey Essex(04 of14)
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Off the back of his successful appearance on 'I'm A Celeb' - where he famously revealed he couldn't tell the time, amid flirting with Amy Willerton - Joey bagged his own successful reality series, 'Educating Joey Essex' which is brought him all over the world.He's also still dating his fellow former 'TOWIE' cast member, Sam Faiers, who he reconciled with earlier in 2014. (credit:Iconic via Getty Images)
Lucy Mecklenburgh(05 of14)
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After walking out on her on-off boyfriend Mario Falcone for the last time and saying goodbye to 'TOWIE', Lucy has come the face of 'Results With Lucy' a fitness programme, while also taking part in the BBC gymnastics series, 'Tumble'. (credit:Mark Robert Milan via Getty Images)
Kirk Norcross(06 of14)
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Since leaving 'TOWIE', one of the show's hottest ever hunks became embroiled in a two-week relationship with former-glamour-model-turned-bodybuilder Jodie Marsh. Their brief fling ended when she reportedly refused to have sex with him.Since then, explicit images of Kirk from a Skype chat have been posted online, which he has since apologised to the more faint-hearted among his fans. (credit:Dave Hogan via Getty Images)
Lauren Goodger(07 of14)
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Whether she's slagging off her ex - Mark Wright - on Twitter, suffering a nip-slip in the 'CBB' pool or trying her hand at ice-skating in 'Dancing On Ice', notoriously publicity-shy Lauren "The Goodge" Goodger has rarely been out of the media since leaving 'TOWIE'.Earlier this year, she revealed her heartache after a six-second clip of her performing a sex act on her ex-boyfriend was circulated on mobile devices. (credit:Mark Robert Milan via Getty Images)
Harry Derbridge(08 of14)
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After a long absence, Harry returned to 'TOWIE' in 2014, where his rocky relationship with Bobby Norris had us all talking, in particular about their unusual choice of swimwear.When they split up, it was announced that Harry wouldn't be returning for 'The Only Way Is Ibiza', as he wasn't involved in any of the show's key storylines anymore. Ouch. (credit:Dave J Hogan via Getty Images)
Charlie King(09 of14)
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Charlie appears to divide his post-'TOWIE' time between going to the gym and taking his top off to take pictures of the effect this aforementioned gym time is having.Long may it continue, we say. (credit:Instagram.com/charlieking85)
Frankie Essex(10 of14)
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Frankie's older sister quit 'TOWIE' in the summer, claiming the show was beginning to take over her life. Since then, she's had a difficult time of it, after being attacked by a group of girls in a night-club toilet while on a night out with Chloe Sims and Elliot Wright. (credit:Julian Parker via Getty Images)
Tom Kilbey(11 of14)
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Tom and Lydia Bright sadly split up not long after it was announced that they'd be leaving 'The Only Way Is Essex' to focus on their relationship. While Lydia has since returned to the show - and to her ex, James "Arg" Argent - former footballer Tom was recently spotted out and about with Lindsay Lohan at - you guessed it! - the Chiltern Firehouse. (credit:David M. Benett via Getty Images)
Danni Park-Dempsey(12 of14)
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Danni took to her Twitter late last year to reveal she was "taking a break" from 'TOWIE' so she could focus on a "business venture".She gave birth to a daughter earlier this year, becoming the third member of the docuseries' cast to become a parent, after Dan Osborne and Billie Faiers. (credit:Twitter/Danni Park-Dempsey)
Mick Nocross(13 of14)
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Mick quit 'TOWIE' because he feared the arguments that regularly took place at Sugar Hut - the nightclub that he owns - were putting people off going to his venue.He recently announced plans to branch out into the hotel business, revealing he's in the process of opening a luxury hotel in Essex. (credit:Mark Robert Milan via Getty Images)
Maria Fowler(14 of14)
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Listen carefully. Shhhhhh. Do you hear that?That, friends, is the sound of Maria Fowler Googling herself.Although she was famously branded an "extra" by Kirk during a heated row, Maria is rarely far from the headlines, thanks to her penchant for turning up to the opening of an envelope, and her rows with fellow Z-listers, including 'X Factor' singer Katie Waissel, 'Geordie Shore' star Vicky Pattison and Marcus Collins. (credit:Mark Robert Milan via Getty Images)