The Dictator Admiral General Aladeen proved he knows how to dress for the beach with his arrival on the steps of the Martinez Hotel at Cannes this morning, eschewing his usual military uniform for a more summery outfit.
And he obviously knows the form, forsaking his usual portfolio of armoured vehicle transport for the much more fitting courier of a camel.
The Dictator is released in UK cinemas today, after the Admiral General embarked on a worldwide campaign to take his mission "Down with the West" from the red carpets of the Oscars, and a small mishap with an urn of communist leader's ashes, to London's very own Festival Hall.
But the tireless Dictator shows no sign of slowing down, especially now he has new garb for the summer season.
Cannes Day 1 - 2012
(01 of39)
Actor Alec Baldwin, Director Peter Ramsey, Isla Fisher and Chris Pine attend "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(02 of39)
Actor Alec Baldwin, Director Peter Ramsey attend "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(03 of39)
Actor Alec Baldwin, Director Peter Ramsey, Isla Fisher and Chris Pine attend "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(04 of39)
Actor Alec Baldwin and Isla Fisher attend "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(05 of39)
Isla Fisher and Chris Pine attend "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(06 of39)
Actor Alec Baldwin, Isla Fisher and Chris Pine attend "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(07 of39)
Isla Fisher and Chris Pine attend "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(08 of39)
Isla Fisher attends "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(09 of39)
Chris Pine attends "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(10 of39)
Director Peter Ramsey attends "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(11 of39)
Actor Alec Baldwin attends "Rise of the Guardians" Q&A with Talent and Filmmakers at Palais des Festivals on May 16, 2012 in Cannes, France.
(12 of39)
Actress Tilda Swinton poses during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(13 of39)
Wes Anderson poses during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(14 of39)
From left, director Wes Anderson, actors Kara Hayward, Jared Gilman and screenwriter Roman Coppola pose during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(15 of39)
Actor Bill Murray smiles during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(16 of39)
Actor Bruce Willis takes pictures of members of the press during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(17 of39)
Actor Bruce Willis during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(18 of39)
Tilda Swinton during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(19 of39)
Actor Edward Norton poses during a photo call for Moonrise Kingdom at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012.
(20 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(21 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(22 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(23 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(24 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(25 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(26 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(27 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(28 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(29 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(30 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(31 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(32 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(33 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(34 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
(35 of39)
Sacha Baron Cohen as The Dictator at the Carlton Hotel, part of The 65th Cannes Film Festival . Date: 16/05/2012Picture by: Doug Peters/Doug Peters/EMPICS Entertainment
Sacha Baron Cohen(36 of39)
Actor Sacha Baron Cohen poses during a photo call for The Dictator at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012. (AP Photo/Joel Ryan) (credit:AP)
British actor Sacha Baron Cohen dressed (37 of39)
British actor Sacha Baron Cohen dressed as Admiral General Aladeen sits on a camel during a photocall to promote the film 'The Dictator' in front of the Carlton Hotel at the 65th Cannes film festival on May 16, 2012 in Cannes. AFP PHOTO / ANNE-CHRISTINE POUJOULAT (Photo credit should read ANNE-CHRISTINE POUJOULAT/AFP/GettyImages) (credit:Getty)
Sacha Baron Cohen(38 of39)
Actor Sacha Baron Cohen, left, falls off a camel during a photo call for The Dictator at the 65th international film festival, in Cannes, southern France, Wednesday, May 16, 2012. (AP Photo/Joel Ryan) (credit:AP)
Sacha Baron Cohen(39 of39)
(credit:AP)