ITV's daytime television stalwart 'This Morning' has been the butt of a few jokes after featuring a raunchy bondage session on live TV at 10am.
Presenters Phillip Schofield and Christine Bleakley led the show towards a sexy fetish demonstration, fighting the urge to laugh as two scantily clad models tickled and whipped each other.
Ofcom said they received 50 complaints over the show, while sex toy retailers and fans of "sexpert" Annabelle Knight were overjoyed.
The segment was intended to aid anyone inspired to take up S&M by the upcoming 'Fifty Shades of Grey' film, which hits cinemas on Valentine's Day.
The risqué morning feature also showed three middle aged 'This Morning' fans reviewing kinky sex toys.
Some people thought it was a tad inappropriate...
But some people were happy to watch models being whipped on daytime telly:
Despite the awkward chat with family members...
If you're keen to learn more about how you can join in on the S&M craze, click here to watch Bondage For Beginners.
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