How Holly Willoughby and Dermot O'Leary managed to keep a straight face on Monday's 'This Morning', we'll never know.
Things got hilariously awkward on the ITV daytime show when a man from shocking Channel 4 documentary 'Living Dolls' appeared on the show looking like a dead ringer for the Willoughbooby - albeit a latex version.
Holly Willoughby and Living Doll, Sherry
Matching Holly's blonde curls and ample cleavage, 70-year-old Robert even sported the same berry-coloured dress as the 'Celebrity Juice' star while dressed as his alter-ego Sherry.
And of course, that scamp Dermot - who was standing in for her regular co-host Phillip Schofield - couldn't help but point out the likeness.
Cheeky Dermot pointed out the likeness between Holly and Dermot
"I don't know if you can see a picture of us, but you and Holly, we've got a bit of mirror image going on right now. You're both wearing exactly the same dress!" he said to Sherry.
Who'd ever have thought Holly would have a fashion rival in the shape of a 70-year-old man dressed up as a latex doll?! Certainly not us.
Holly Willoughby: Her 100 Sexiest Pics
Holly Willoughby(01 of100)
(credit:Cosmo)
Holly Willoughby(02 of100)
(credit:WENN)
Holly Willoughby(03 of100)
(credit:PA)
Holly Willoughby(04 of100)
(credit:WENN)
Holly Willoughby(05 of100)
(credit:WENN)
Holly Willoughby(06 of100)
(credit:WENN)
Holly Willoughby(07 of100)
(credit:WENN)
Holly Willoughby(08 of100)
(credit:WENN)
Holly Willoughby(09 of100)
(credit:WENN)
Holly Willoughby(10 of100)
(credit:WENN)
Holly Willoughby(11 of100)
(credit:Holly Willoughby/Twitter)
Holly Willoughby(12 of100)
(credit:WENN)
Holly Willoughby(13 of100)
(credit:WENN)
Holly Willoughby(14 of100)
(credit:WENN)
Holly Willoughby(15 of100)
(credit:WENN)
Holly Willoughby(16 of100)
(credit:WENN)
Holly Willoughby(17 of100)
(credit:ITV)
Holly Willoughby(18 of100)
(credit:WENN)
Holly Willoughby(19 of100)
(credit:WENN)
Holly Willoughby(20 of100)
(credit:ITV)
Holly Willoughby(21 of100)
(credit:ITV)
Holly Willoughby(22 of100)
(credit:ITV)
Holly Willoughby(23 of100)
(credit:Rankin/Hunger TV)
Holly Willoughby(24 of100)
(credit:WENN)
Holly Willoughby(25 of100)
(credit:ITV)
Holly Willoughby(26 of100)
(credit:WENN)
Holly Willoughby(27 of100)
(credit:WENN)
Holly Willoughby(28 of100)
(credit:ITV)
Holly Willoughby(29 of100)
(credit:BBC)
Holly Willoughby(30 of100)
(credit:ITV)
Holly Willoughby(31 of100)
(credit:WENN)
Holly Willoughby(32 of100)
(credit:ITV)
Holly Willoughby(33 of100)
(credit:WENN)
Holly Willoughby(34 of100)
(credit:ITV)
Holly Willoughby(35 of100)
(credit:ITV)
Holly Willoughby(36 of100)
(credit:ITV)
Holly Willoughby(37 of100)
(credit:WENN)
Holly Willoughby(38 of100)
(credit:ITV)
Holly Willoughby(39 of100)
(credit:BBC)
Holly Willoughby(40 of100)
(credit:ITV)
Holly Willoughby(41 of100)
(credit:WENN)
Holly Willoughby(42 of100)
(credit:BBC)
Holly Willoughby(43 of100)
(credit:WENN)
Holly Willoughby(44 of100)
(credit:WENN)
Holly Willoughby(45 of100)
(credit:WENN)
Holly Willoughby(46 of100)
(credit:WENN)
Holly Willoughby(47 of100)
(credit:WENN)
Holly Willoughby(48 of100)
(credit:WENN)
Holly Willoughby(49 of100)
(credit:WENN)
Holly Willoughby(50 of100)
(credit:WENN)
Holly Willoughby(51 of100)
(credit:WENN)
Holly Willoughby(52 of100)
(credit:WENN)
Holly Willoughby(53 of100)
(credit:WENN)
Holly Willoughby(54 of100)
(credit:WENN)
Holly Willoughby(55 of100)
(credit:WENN)
Holly Willoughby(56 of100)
(credit:WENN)
Holly Willoughby(57 of100)
(credit:WENN)
Holly Willoughby(58 of100)
(credit:WENN)
Holly Willoughby(59 of100)
(credit:WENN)
Holly Willoughby(60 of100)
(credit:WENN)
Holly Willoughby(61 of100)
(credit:WENN)
Holly Willoughby(62 of100)
(credit:WENN)
Holly Willoughby(63 of100)
(credit:WENN)
Holly Willoughby(64 of100)
(credit:WENN)
Holly Willoughby(65 of100)
(credit:WENN)
Holly Willoughby(66 of100)
(credit:WENN)
Holly Willoughby(67 of100)
(credit:WENN)
Holly Willoughby(68 of100)
(credit:WENN)
Holly Willoughby(69 of100)
(credit:PA)
Holly Willoughby(70 of100)
(credit:PA)
Holly Willoughby(71 of100)
(credit:PA)
Holly Willoughby(72 of100)
(credit:PA)
Holly Willoughby(73 of100)
(credit:PA)
Holly Willoughby(74 of100)
(credit:PA)
Holly Willoughby(75 of100)
(credit:PA)
Holly Willoughby(76 of100)
(credit:PA)
TV Choice Awards - Arrivals - London(77 of100)
Holly Willoughby arriving for the 2010 TV Choice awards at the Dorchester Hotel, London. (credit:PA)
An Audience with Michael Buble - London(78 of100)
Holly Willoughby arrives for an 'Audience with Michael Buble' at the London Studios, in central London. (credit:PA)
Simon Cowell 50th Birthday Party - Hertfordshire(79 of100)
Holly Willoughby arrives for the lavish 50th birthday party of TV mogul Simon Cowell at Wrotham Park in Hertfordshire. (credit:PA)
National Television Awards - Arrivals - London(80 of100)
Holly Willoughby at the 2008 National Television Awards at the Royal Albert Hall, Kensington Gore, SW7. (credit:PA)
Holly Willoughby(81 of100)
(credit:WENN)
Holly Willoughby(82 of100)
(credit:PA)
Holly Willoughby(83 of100)
(credit:PA)
Holly Willoughby(84 of100)
(credit:PA)
Holly Willoughby(85 of100)
(credit:PA)
Holly Willoughby(86 of100)
(credit:PA)
Holly Willoughby(87 of100)
(credit:PA)
Holly Willoughby(88 of100)
(credit:PA)
Holly Willoughby(89 of100)
(credit:PA)
Holly Willoughby(90 of100)
(credit:PA)
Holly Willoughby(91 of100)
(credit:PA)
Holly Willoughby(92 of100)
(credit:PA)
Holly Willoughby(93 of100)
(credit:Getty Images)
Holly Willoughby(94 of100)
(credit:PA)
Holly Willoughby(95 of100)
(credit:PA)
Holly Willoughby(96 of100)
(credit:PA)
Holly Willoughby(97 of100)
(credit:PA)
Holly Willoughby(98 of100)
(credit:PA)
Holly Willoughby(99 of100)
(credit:Getty Images)
Holly Willoughby(100 of100)
(credit:PA)
Celebrity Lookalikes
Celebrity Lookalikes(01 of25)
Former supermodel Christy Turlington and US actress (and Mrs Justin Timberlake), Jessica Biel (credit:PA)
Celebrity Lookalikes(02 of25)
'Sherlock' star Benedict Cumberbatch and Ice Age Sid from 'Ice Age' (credit:Getty / 20th Century Fox)
Celebrity Lookalikes(03 of25)
US singer Jordin Sparks and 'Ugly Betty' star America Ferrera (credit:Getty)
Celebrity Lookalikes(04 of25)
US actor Will Ferrell and Red Hot Chili Pepper star Chad Smith (credit:WENN)
Celebrity Lookalikes(05 of25)
US actress Rachel Bilson and British model Atlanta De Cadenet (credit:PA / AP)
Celebrity Lookalikes(06 of25)
Actors Javier Bardem and Jeffrey Dean Morgan (credit:WENN)
Celebrity Lookalikes(07 of25)
Singing legend Cher and plastic surgery addict, Pete Burns (credit:Big Pictures)
Celebrity Lookalikes(08 of25)
Actors Chace Crawford and Ian Somerhalder (credit:PA)
Celebrity Lookalikes(09 of25)
Fashion designer Donatella Versace and Janice from The Muppets (credit:WENN / Rex)
Celebrity Lookalikes(10 of25)
'Magic Mike' star Channing Tatum and Prison Break's Wentworth Miller (credit:AP / Getty)
Celebrity Lookalikes(11 of25)
Actresses Natalie Portman and Keira Knightley (credit:Getty)
Celebrity Lookalikes(12 of25)
Actor and comdian Rob Brydon and 'Strictly' dancer Anton du Beke (credit:Getty)
Celebrity Lookalikes(13 of25)
Actresses Carey Mulligan and Michelle Williams (credit:Getty)
Celebrity Lookalikes(14 of25)
Cricketer Alistair Cook and 'Superman' star Henry Cavill (credit:PA)
Celebrity Lookalikes(15 of25)
Black Eyed Peas singer fergie and US actress Kirstie Alley (credit:WENN)
Celebrity Lookalikes(16 of25)
Actors Jason Bateman and Ewan McGregor (credit:Getty)
Celebrity Lookalikes(17 of25)
'X Factor' star Cher Lloyd and her mentor, Cheryl Cole (credit:Getty)
Celebrity Lookalikes(18 of25)
Actors Ralph Fiennes and Bradley Cooper (credit:Getty)
Celebrity Lookalikes(19 of25)
Katy Perry and actress Zooey Deschanel (credit:Getty)
Celebrity Lookalikes(20 of25)
Husband and wife Rochelle and Marvin Humes (credit:WENN)
Celebrity Lookalikes(21 of25)
Girls Aloud's Kimberley Walsh and 'Inbetweeners' star Emily Atack (credit:Getty)
Celebrity Lookalikes(22 of25)
Actress (and Mrs Sacha Baron Cohen) Isla Fisher and US actress Amy Adams (credit:Getty)
Celebrity Lookalikes(23 of25)
Mollie King of The Saturdays and actress Sienna Miller (credit:WENN / Rex)
Celebrity Lookalikes(24 of25)
Actress Brigitte Nielsen and singer Pink (credit:WENN)
Celebrity Lookalikes(25 of25)
Singers Kelly Clarkson and Miley Cyrus (credit:Getty)