Justin Bieber alerted his 50m Twitter followers that he'll be turning 20 in 20 days on Sunday, and with his new 'maturity' comes a new name - Bieber is rebranding himself as Bizzle.
Suggesting he's going down the hip hop route, aka Snoop Dizzle or perhaps more Rizzle Kicks, Beebs seems to think a different moniker (on Instagram, at least) is the way forward.
And his new name isn't the only hint that he's turning urban - last week he also tweeted that he was in the studio with T-Pain.
At the weekend the troubled star also posted a snap of himself recording with rapper TI on Instagram:
Will the millions of teenage fans he earned by singing sickly-sweet songs like 'Baby' keep following him if he goes down the rap route? Album sales will tell.
Justin Bieber Troublesome Moments
March 2011 (01 of20)
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November 2011(02 of20)
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May 2012 (03 of20)
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July 2012(04 of20)
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January 2013(05 of20)
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March 2013 (06 of20)
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7 March 2013(07 of20)
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April 2013(08 of20)
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April 2013(09 of20)
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April 2013 (10 of20)
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17 July 2013(11 of20)
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5 August 2013 (12 of20)
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3 November 2013(13 of20)
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5 December 2013 (14 of20)
14 January 2014 (15 of20)
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23 January 2014(16 of20)
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24 January 2014(17 of20)
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30 January 2014 (18 of20)
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5 February 2014 (19 of20)
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27 February 2014 (20 of20)