Calls For Peter Andre To Be Sacked After He Slams Iceland Ad On 'Celebrity Juice'

Peter Andre Bites The 'Land That Feeds (The Iceland, That Is)
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Peter Andre has seemingly bitten the hand that feeds, or should that be the Iceland?

The former singer turned supermarket ambassador has caused ripples by making a joke at the expense of his employer, Iceland, while taking part in panel show 'Celebrity Juice'.

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Peter Andre has been dissed for making a joke at the expensive of his employer, Iceland

Peter was taking part in the show on ITV2 alongside singer Olly Murs, who was reminded by host Keith Lemon that he'd been voted 'Rear of the Year'.

When Olly admitted how embarrassed he was by the honour, Peter replied, "Olly, dude, you don't need to be embarrassed, I've done an Iceland advert."

Viewers were quick to voice their distaste for the comment on Twitter, with some calling for Peter to be sacked from the lucrative gig.

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'Celebrity Juice' panellists Olly Murs and Fearne Cotton appeared shocked by his quip

But the supermarket chain, who also have Peter fronting their Christmas campaign and all their sponsorship slots around 'I'm A Celebrity Get Me Out Of Here', didn't seem to mind being the butt of his joke, saying, "He was just joking, it's the nature of the show, he's a top bloke."

And in fairness, the public seemed to agree...

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Peter Andre met his future wife Katie Price in the 2004 series of 'I'm A Celebrity'

It's been a cunning strategy for Iceland to sponsor the show with Peter at the centre of their campaign. Viewers will, no doubt, remember that he came third in the 2004 series. Not only did his appearance in the jungle, together with coffee-coloured tan and six-pack, give his career a renaissance in the UK, but he also met his future wife, Miss Katie Price.

Peter Andre's Words Of Wisdom
(01 of40)
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“I'm pure filth. But I'm not a sleaze. I'm a massively passionate person. A dirty little rotter in the bedroom, and a gentleman, too. The whole package, I hope! I'm a bad boy really. Not many people see that side of me. I'm a gentleman, but I'm fiery, too. I'm a hot-blooded male! I'm a sexual man, definitely.” (credit:PA)
(02 of40)
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On his manhood: “I’m proud of it! It’s the size of the Sky remote control – I’ve measured it.” (credit:WENN)
(03 of40)
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"Believe it or not, I just don't really like reality TV shows." (credit:PA)
(04 of40)
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"I've written this song called Insania - it's a mix of Insane and Mania, and even though it's a made up word you instantly know what it means!" (credit:WENN)
(05 of40)
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"Why is it that you chop trees down, then chop them up?" (credit:PA)
(06 of40)
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“Katie asked me if I could binge eat with her while she was pregnant. I was like, ‘I love you’ and put loads of weight on.” (credit:PA)
(07 of40)
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“I visualise my career goals and they always happen. I know that in two years time I’ll be playing Wembley again.” (credit:PA)
(08 of40)
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"I cringe when I watch myself on TV." (credit:PA)
(09 of40)
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"I had a really Roman nose and thought it was too big, so I booked myself in to the LA surgeon who'd done Toni Braxton's nose. I thought her nose was great and fortunately he did a good job of mine as well!" (credit:PA)
(10 of40)
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"My problem is that I've always been attracted to wild girls." (credit:PA)
(11 of40)
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"My kids have never seen me be intimate with any woman other than their mother." (credit:PA)
(12 of40)
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“I’m no Russell Brand in terms of numbers but I had my fun. Sex was my vice. I feel sorry for the girl I lost my virginity to though, aged 17. It only lasted a minute.” (credit:PA)
(13 of40)
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"Obviously, the ultimate dream is to be married for life." (credit:PA)
(14 of40)
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"Unfortunately, what Kate says is out of my control. I can’t control what other people do. I can only control what comes out of my mouth." (credit:PA)
(15 of40)
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On his penis piercing: "I did go through a bit of a mad stage but back in the 90s everyone was doing it.'' (credit:PA)
(16 of40)
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“Katie knows 100 per cent the reason why I left her and I am 100 percent sure that what happened definitely did happen.” (credit:PA)
(17 of40)
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“When I became single after Elen I thought I’d be having hot tub parties all the time. I had two and then after two weeks I realised I was too old for that.” (credit:PA)
(18 of40)
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"There are certain things I just don't talk about - there are certain things that are private." (credit:PA)
(19 of40)
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"A model wears clothes and looks good, which is very passive. It's not like a musician promoting a new album. You don't have to read about it." (credit:PA)
(20 of40)
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On rumours of Alex Reid seeing a naked pic of him: "If this is true and this picture was taken during my marriage, I’m a bit disgusted that he had access to it to be honest. My only hope is that I look good in the pic." (credit:PA)
(21 of40)
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“When I first met Katie she reminded me of Bo Derek. I’d seen pics of her before and thought she wasn’t my type. With her blonde hair and big boobs I’d never seen anyone like her before.” (credit:PA)
(22 of40)
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"Yes, I had s*x - but only after my divorce came through. I always said that I would not think about moving on until after my divorce was finalised." (credit:PA)
(23 of40)
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On being slagged off by Jamelia: "She is a tad bitter. After all, she has yet to land a number one and I have had three, so I kind of see where her demons lie" (credit:Getty Images)
(24 of40)
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“I was starting to get fit and wanted to put a bit more effort into our love life and mix it up a bit. But because I was doing it differently she thought that meant I was having an affair.” (credit:Getty Images)
(25 of40)
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"I regret writing about sex so much. That's not me." (credit:PA)
(26 of40)
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"I watched my ex-wife on TV recently when she said my name instead of her new husband's. I'll be honest with you guys, when I heard that I had a panic attack. It was like she still thinks we're together in her mind. Like this new guy is just some substitute for me. Frankly, it scared the shit out of me." (credit:PA)
(27 of40)
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"Back in the eighties I used to shave my legs. It seemed back then you shaved everything but your, er, private parts but now you shave your, er, private parts and let everything else go hairy!" (credit:PA)
(28 of40)
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“When I left her I thought that was definitely the end of my career. But I was prepared to do it to not be in that marriage anymore.” (credit:Getty Images)
(29 of40)
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"What's done is done. You've got to move on. I don't want to say anything bad about the mother of my children." (credit:PA)
(30 of40)
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"All you need to do to be a bit sexier is to smile once in a while!" (credit:PA)
(31 of40)
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"If Posh stopped pouting so much, admirers would be forming an orderly queue." (credit:PA)
(32 of40)
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"I train for about an hour five days a week and feel I'm in the best shape I've ever been. I can eat what I want and that includes scoffing half a big bar of Cadbury's a day." (credit:PA)
(33 of40)
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"I really don't like people that go on about getting followed around, I don't like it - there are people in the industry that don't want to take everything that comes with it. I take it all." (credit:PA)
(34 of40)
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"I hate feet, they're disgusting! What are they even for?" (credit:PA)
(35 of40)
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On split with Katie: "I (would) wake up at 3 a.m., and feel a hammering in my head. I would start panicking and hyperventilating. My hands would start sweating and I thought my heart was going to pop out of my body. You think you're having a heart attack. No matter how many times you've had it, every time you think, this is it, I'm going to die." (credit:PA)
(36 of40)
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"I might write my own version of [Fifty Shades Of Grey] just for blokes." (credit:PA)
(37 of40)
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"Maybe I'm wrong because I've not met the person yet, I really don't think I'd want to be with someone in the industry. I really don't think so. Once bitten, twice shy." (credit:PA)
(38 of40)
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On Cheryl Cole rumours: "I've been told lots of people want us to get together now we're both on the market. But I'm sure I'm the last thing on her mind at the moment." (credit:PA)
(39 of40)
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"When I do fall in love, I'll go to the ends of the earth for that person. I'd lay down on a carpet of nails for the person I love." (credit:PA)
(40 of40)
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"You know what? You really, seriously, seriously are a psycho. I hope you are f***ing proud of yourself. Stuck-up diva." (credit:Getty Images)