'Celebrity Big Brother' 2015: New Trailer Unveiled, With Emma Willis And Rylan Clark Promising 'Ultimate Smackdown' (VIDEO)

Emma And Rylan Go All 'Downton Abbey' In New 'CBB' Trailer
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Emma Willis and Rylan Clark have gone all ‘Downton Abbey’ on us, in the newly-released trailer for ‘Celebrity Big Brother’.

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The presenting duo are seen sipping tea and sporting their finery in the new clip, which promotes this summer’s series of the Channel 5 reality show.

Don’t worry, though, it’s all just a bit of fun to promote the show’s ‘UK vs USA’ theme, which will see celebrity housemates from both sides of the Atlantic pitted against each other in an “epic” showdown.

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Rylan Clark and Emma Willis

The new clip sees the presenters trying to bring a bit of quintessentially British elegance to the proceedings, only to be eclipsed by an OTT American voiceover, who describes the “smackdown” that ‘CBB’ viewers can look forward to over the next few weeks.

On Friday, the new-look eye was also unveiled, containing elements of both the American and British flags.

It was previously reported that the series’ theme would also see the house undergoing a dramatic transformation, while contestants from both sides of the Atlantic went head-to-head in an “epic” battle.

So far, it’s not known who will be entering the house, although that hasn’t stopped people from speculating.

Meanwhile, among the potential American housemates are ‘Teen Mom’-turned-pornstar Farrah Abraham and supermodel extraordinaire Janice Dickinson.

However, one famous face thought to be causing a bit of grief for producers before the show has even begun is Australian ‘Dancing On Ice’ judge Jason Gardiner, with bosses reportedly unsure exactly which side to place him on.

Emma Willis will host the launch of this summer's 'Celebrity Big Brother' on Channel 5, later in the month.

10 Stars You Forgot Did 'Celebrity Big Brother'
Mark Owen(01 of10)
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Mark even appeared to have forgotten that he'd done 'CBB' himself, when - shortly after Take That's comeback - they said they were pleased none of them had done reality telly in their break.So that wasn't you winning 'Celebrity Big Brother' in 2002, then, Mark? (credit:Rex/Philip Toscano)
Germaine Greer(02 of10)
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Feminist commentator Germaine Greer lasted just five days in the 'CBB' house before walking, following the arrival of her housemate, Brigitte Nielsen's mother in law, Jackie Stallone.Why anyone would pass up the opportunity to spend any time with Jackie is beyond us, but we're sure Germaine had her reasons. (credit:Rex)
H from Steps(03 of10)
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He may be a big character, but H's stint in the house in 2007 was somewhat overshadowed by the racism controversy that surrounded the series that year.Apparently, being a 'Celebrity Big Brother' housemate also made H forget how to do his shirt up properly too. (credit:Rex/David Fisher)
Tommy Sheridan(04 of10)
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Everyone remembers George Galloway's appearance on 'CBB' - largely thanks to one spandex suit, and one unforgettable cat impression - but he isn't the only Scottish politician to have been in the house. (credit:Rex)
Sue Perkins(05 of10)
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She may be now known as a co-presenter on the 'Great British Bake Off', but one of Sue's lesser known accolades is her stint in the 'CBB' house back in 2002, when apparently camouflage-print cargo trousers were all the rage... (credit:Andy Butterton/PA Archive)
Martin Kemp(06 of10)
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He started off the series as the favourite to win, but ultimately the former 'EastEnders' actor and Spandau Ballet guitarist's time in the 'CBB' house was surprisingly uneventful, and he finished in third place behind Colleen Nolan and Julian Clary. (credit:Ian West/PA Archive)
Vinnie Jones(07 of10)
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Hardman actor and ex-footballer Vinnie Jones spent four weeks shacked up in the 'Celebrity Big Brother' house with Stephanie Beacham, 'The Thong Song' singer Sisqo and Alex Reid - a far cry from his A-list life on set with Ian McKellen, Brad Pitt and Halle Berry. (credit:Rex/Channel 4)
Ivana Trump(08 of10)
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The highlight of Ivana's time in the house was when she'd been convinced as part of a task that she'd won a sought-after European award, only for her housemates to drink water out of it and, eventually, smash it. She also donned some questionable flesh-coloured underwear as part of a life drawing task. (credit:Rex/Channel 4)
David McIntosh(09 of10)
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David didn't have much time to make an impression on viewers during his short-lived time in 'CBB' last summer - he only managed to last 10 days before being given the boot. (credit:Karwai Tang via Getty Images)
Jack Dee(10 of10)
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He might prefer not to mention it now, but Jack Dee was the first ever winner of 'Celebrity Big Brother' back in 2001. The whole series might have only lasted eight days - a walk in the park compared to latter day runs - but even that was too much for Jack, who at one point famously tried to tunnel his way out of the house. (credit:Rex/Julian Makey)