Taylor Swift New Album: Title 'Reputation' Hints At Troublesome Few Years

She posted the album artwork 30 minutes after it leaked on social media.

Taylor Swift has confirmed details of her forthcoming sixth album and its lead single, alluding to her tricky couple of years in the spotlight.

In a burst of Instagram posts, she revealed that her upcoming collection is titled ‘Reputation’, with the first single coming “tomorrow night” (Thursday 24 August).

The singer also posted the album’s artwork, which sees her posing in black and white, with her name spelled out to resemble newspaper headlines.

The album will be out on Friday 10 November and its title is presumably a reference to the fact that her name has rarely been out of the news since the release of ‘1989’, although the stories haven’t exactly always been positive.

Over the past few years, Taylor’s been involved in an ongoing feud with Katy Perry, as well as being called out by ex-boyfriend Calvin Harris, who accused her of trying to “bury” him on social media.

And that’s without delving into her beef with Kim Kardashian and Kanye West, which culminated in the Snapchat story watched around the world, when the reality star posted snippets of a phone call proving that her husband had contacted Taylor regarding certain lyrics to his song, ‘Famous’, in which he claimed that he “and Taylor might still have sex”.

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Taylor posted this snake over a three-day period
Instagram/Taylor Swift

In the days before the reveal, Taylor erased her entire Twitter and Instagram history, and over the past few days, posted a cryptic video of a snake - an apparent reference to the nickname she earned on social media in the wake of Kim’s Snapchat posts.

Half an hour before posting it was posted on Instagram, the album artwork leaked online and was shared by fans on Twitter.

 

Her announcement coincides with the Video Music Awards, which Taylor has a long history with, from Kanye’s much-discussed stage invasion during her acceptance speech in 2009.

Taylor’s most recent VMAs appearance was in 2015, where she performed with Nicki Minaj, who she’d previously issued a public apology to when she misconstrued comments the ‘Super Bass’ rapper had made about white artists being given preferential treatment.

Given how personal Taylor’s songwriting has been known to be in the past, we can’t wait to see how much of her troublesome couple of years makes it onto the album...

Taylor Swift And Kanye West: A Timeline Of Their Relationship
1. VMAs 2009(01 of16)
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It all began in 2009, when Kanye West made headlines all over the world by he interrupting Taylor Swift’s acceptance speech at the MTV VMAs. She was collecting a prize for her ‘You Belong With Me’ music video, but ‘Ye clearly thought Beyoncé’s ‘You Belong With Me’ was a more worthy winner. The worst of it is, he famously told her ‘Imma let you finish’, and then didn’t let her finish. (credit:Jeff Kravitz via Getty Images)
2. The Fall-Out(02 of16)
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The backlash started almost immediately, with singer P!nk declaring he was the “biggest piece of shit on earth” and Katy Perry - who would later have her own beef with Taylor, and collaborate with Yeezy on the song ‘E.T.’ - tweeting simply “fuck Kanye”. The most surprising Taylor supporter, though, was Barack Obama, who called Kanye a “jackass” during an off-the-record moment, which raised eyebrows. (credit:SAUL LOEB via Getty Images)
3. 'Fame Kills'(03 of16)
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The worst part of the Kanye backlash was when Lady Gaga chose to cancel their scheduled joint world jaunt, the ‘Fame Kills’ tour, allegedly due to “creative differences”. Gaga later went on her highly successful ‘The Fame Monster’ world tour solo, while Kanye chose to take “a break”. (credit:Paul Morigi via Getty Images)
4. Kanye Picks Up The Pieces(04 of16)
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In the ensuing months, Kanye’s attitude towards the incident switched between apologetic and defiant, posting - and then deleting - a remorseful blog post on his website. However, he later suggested that Taylor had “ridden the wave” of publicity that he claimed to have created for her with his interruption, while not sticking up for him in any ensuing interview. (credit:Venturelli via Getty Images)
5. 'Innocent'(05 of16)
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Far from sticking up for Kanye, a year after the incident she performed the song ‘Innocent’ at the VMAs, which alluded to the ‘Dark Fantasy’ rapper in a number of ways, a move that was praised by some critics, but branded “bitter” and “petty” by others. (credit:Kevin Mazur via Getty Images)
6. The Reconciliation(06 of16)
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In May 2011, Kanye and Taylor came face to face for the first time at a fashion show, where it was reported that they shared a casual high-five, seemingly putting the past behind them. (credit:Gregg DeGuire via Getty Images)
7. Grammys 2015(07 of16)
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Indeed, by 2015, Taylor was on top of the world, following the release of her first purely pop album, ‘1989’, and happily posed for a photo with Kanye at the Grammys (where, at the same ceremony, he jokingly took to the stage when Beck was awarded Album Of The Year over - you guessed it! - Beyoncé). (credit:Larry Busacca via Getty Images)
8. R. E. S. P. E. C. T.(08 of16)
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Speaking about their reconciliation that summer, she explained: “I feel like I wasn’t ready to be friends with him until I felt like he had some sort of respect for me, and he wasn’t ready to be friends with me until he had some sort of respect for me - so it was the same issue, and we both reached the same place at the same time.” (credit:Michael Loccisano via Getty Images)
9. The VMAs 2015(09 of16)
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On the sixth anniversary of Kanye’s infamous stage invasion, Taylor took to the stage to introduce him at the 2015 VMAs, where she alluded to the incident before he collected his Michael Jackson Video Vanguard Award. (credit:Kevin Winter/MTV1415 via Getty Images)
10. Kanye Tells It Like It Is(10 of16)
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What we weren’t expecting was for Kanye to then defend the incident, explaining: “I often think back to the first day I met you also. You know I think about when I’m in the grocery store with my daughter and I have a really great conversation about fresh juice… and at the end they say, ’Oh, you’re not that bad after all!’ And like I think about it sometimes. … It crosses my mind a little bit like when I go to a baseball game and 60,000 people boo me. Crosses my mind a little bit.” (credit:Michael Tran via Getty Images)
11. 'BFFs'(11 of16)
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Still, Taylor was adamant things between them hadn’t turned sour, sharing this snap of flowers that her “BFF” had sent her, along with the hashtag #KanTay2020, referencing Yeezy’s vow to run for the next presidential election (credit:Instagram/Taylor Swift)
12. 'Famous'(12 of16)
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And then… things took an unfortunate turn, when in 2016, Kanye unveiled his song, ‘Famous’. Debuted at his ‘Yeezy Season 3’ fashion show, he’s heard rapping: “I feel like me and Taylor might still have sex. Why? I made that bitch famous, I made that bitch famous.” (credit:Kevin Mazur via Getty Images)
13. Taylor's #Squad Assemble(13 of16)
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Taylor initially kept schtum about his remarks, though her friends and family were quick to slam Kanye, including her brother, who uploaded a video of himself through his Yeezy trainers in the bin. Kanye, meanwhile, was adamant that he contacted Taylor about the lyrics, insisting she gave him the thumbs up. (credit:NBC via Getty Images)
14. 'Misogynistic'(14 of16)
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However, a representative for the ‘Shake It Off’ singer was quick to dispel his claims, saying that she would never approve a “misogynist” rap such as Kanye’s. (credit:ROBYN BECK via Getty Images)
15. Grammys 2016(15 of16)
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Taylor eventually discussed the controversy herself during her acceptance speech at the 2016 Grammys, telling her young fans not to let any man take credit for their accomplishments or, more crucially, their “fame”. (credit:Kevin Winter via Getty Images)
16. 'Fake ass'(16 of16)
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Shortly afterwards, Page Six published leaked audio of Kanye backstage at ‘Saturday Night Live’, claiming that “fake ass” Taylor had left him feeling “bummed”. The feud rolls on... (credit:GVK/Bauer-Griffin via Getty Images)