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Adele's ‘Hello' Music Video Director Answers Everyone's Burning Question (Yes, The Flip Phone One)

Adele's Music Video Director Answers Everyone's Burning Question
Rachel McGrath
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Adele’s ‘Hello’ video had the expected effect on Friday morning, but it’s fair to say that everyone was left asking the same question - why on earth is the global superstar using a flip phone?

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Thankfully, the video’s director Xavier Dolan has cleared things up, revealing why the ‘Hometown Glory’ star wasn’t filmed using a iPhone (or any of the other perfectly good smartphones on the market).

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WHY?

Speaking to LA Times, he addressed the furore over Adele’s out-of-date mobile, admitting his surprise at the fact fans honed in on such a tiny aspect of the vid.

"It drives me crazy," he told the paper. "I could see the GIFs on Twitter. I'm like, 'Guys, get over it. It doesn't matter.'

“But the real explanation is that I never like filming modern phones or cars.

They're so implanted in our lives that when you see them in movies you're reminded you're in reality.

"If you see an iPhone or a Toyota in a movie, they're anti-narrative, they take you out of the story. If I put an iPhone or a modern car in a movie it feels like, ‘I'm making a commercial.’"

So there you have it. And we think he’s got a point, to be honest.

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Adele

Sadly, Xavier didn’t address the other burning question which has taken the internet by storm:

Adele’s long-awaited comeback is well underway, and unsurprisingly, the singer’s track ‘Hello’ is expected to land the number one spot in next week’s chart.

Her album ‘25’ will follow next month, and while no other songs have been revealed yet, the tracklisting was unveiled earlier this week.

Watch the ‘Hello’ video again (and again, and again) below…

Adele's 30 Greatest Achievements... So Far
Adele's 25 Greatest Achievements... So Far(01 of21)
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Winning an Oscar for 'Skyfall' (credit:Getty)
Adele's 25 Greatest Achievements... So Far(02 of21)
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She was signed at 16, just three days after finishing school, all because one of her friends posted one of her performances on MySpace. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(03 of21)
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For making the cover of both the UK and US editions of fashion bible, Vogue (and not being a size 00). (credit:Vogue)
Adele's 25 Greatest Achievements... So Far(04 of21)
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Having her very own waxwork created by Madame Tussauds in London. The completed figure is expected to be unveiled late 2013. (credit:AP)
Adele's 25 Greatest Achievements... So Far(05 of21)
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Her famous friends. (credit:Getty Images)
Adele's 25 Greatest Achievements... So Far(06 of21)
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Winning six Grammy Awards in 2012 including Album of the Year, equalling the record for most Grammy Awards won by a female artist in one night. (credit:Getty)
Adele's 25 Greatest Achievements... So Far(07 of21)
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Her son, Angelo (well, at least we think that's the little blighter's name, Adele still hasn't confirmed what she's called him) (credit:Splash)
Adele's 25 Greatest Achievements... So Far(08 of21)
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For owning the most fabulous collection of black designer dresses in the celeb universe. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(09 of21)
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Her refusal to be a size zero like the rest of celebland, saying: "I would only lose weight if it affected my health or sex life." (credit:AP)
Adele's 25 Greatest Achievements... So Far(10 of21)
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Cracking the US with a double platinum debut album ('19') (credit:Getty Images)
Adele's 25 Greatest Achievements... So Far(11 of21)
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For not giving a stuff what people think. (credit:Getty Images)
Adele's 25 Greatest Achievements... So Far(12 of21)
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For not selling pictures of her baby son. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(13 of21)
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For not deserting the UK and moving to Lala land. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(14 of21)
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She is the first female in the history of the Billboard Hot 100 to have three singles in the top 10 at the same time. (credit:Billboard)
Adele's 25 Greatest Achievements... So Far(15 of21)
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Keeping her feet on the ground despite being the biggest selling female artist on the planet. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(16 of21)
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Being the first artist EVER to sell more than 3 million copies of an album in a year in the UK. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(17 of21)
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Having her second album, '21' certified 16 times platinum in the UK. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(18 of21)
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Selling 26 million copies of her second album, '21' worldwide. (credit:Universal)
Adele's 25 Greatest Achievements... So Far(19 of21)
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Winning a Golden Globe for 'Skyfall' (credit:WENN)
Adele's 25 Greatest Achievements... So Far(20 of21)
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Being named one of the most influential people in the world by Time magazine. (credit:WENN)
Adele's 25 Greatest Achievements... So Far(21 of21)
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Being the first living artist to achieve the feat of having two top 5 hits in both the UK Official Singles Chart and the Official Albums Chart simultaneously since the Beatles in 1964. (credit:WENN)

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