The Universal ident appears over tinkly-yet-ominous piano music.(01 of39)
Open Image ModalWe meet our pretty heroine. She looks like a young Sophie Marceau.(02 of39)
Open Image ModalOur heroine arrives at a futuristic-looking company called GREY Enterprises. This might be something to do with the GREY of the title. We're not sure.(03 of39)
Open Image ModalA scary fembot leads our heroine in. Her GREY suit serves to highlight the fact that our heroine looks slightly dowdy with her flowery shirt and fringe...(04 of39)
Open Image Modal...and her thick tights and cardi.(05 of39)
Open Image ModalA man is looking out of the window enigmatically.(06 of39)
Open Image ModalWhat does he look like? Our heroine can see his face but we can't.(07 of39)
Open Image ModalWe only see him with his head cut off like this.(08 of39)
Open Image ModalOr out of focus like this.(09 of39)
Open Image ModalLook! There's his hand! (10 of39)
Open Image ModalBut what does he look like? WHO IS IT! Stop keeping us in suspense, Universal!(11 of39)
Open Image ModalSeriously! Zoom in a bit!(12 of39)
Open Image ModalAh, OK. He looks like this. We don't recognise him.(13 of39)
Open Image ModalIt turns out that our heroine is so dowdy, she wears a duffel coat. This is clearly someone ripe for transformation.(14 of39)
Open Image ModalOur hero does that really annoying thing where he tugs at his cuffs.(15 of39)
Open Image ModalOur heroine's transformation is starting. Check out her hair now! And her scarf and parka!(16 of39)
Open Image ModalOur hero is starting to resemble Colin Firth.(17 of39)
Open Image ModalAll the men watching this trailer are reminded that this is what they can organise for Valentine's Day next year.(18 of39)
Open Image ModalOur hero and heroine get in a lift. Our hero is no longer wearing a suit. Something's afoot.(19 of39)
Open Image ModalFinally! They kiss and have a play fight in the lift.(20 of39)
Open Image ModalEveryone watching this trailer is reminded that the book has made women all over the world get horny. (21 of39)
Open Image ModalOur hero has a helicopter. It is GREY.(22 of39)
Open Image Modal'Comes'. Geddit?!(23 of39)
Open Image ModalOur hero and heroine reenact a scene from a bad '80s music video.(24 of39)
Open Image ModalOur hero goes out jogging early in the morning, a bit like Rocky.(25 of39)
Open Image ModalOur heroine wonders where our hero is. Perhaps he went out jogging, a bit like Rocky?(26 of39)
Open Image ModalThere is the obligatory awkward-yet-revealing dinner party scene.(27 of39)
Open Image ModalThere is the obligatory shirt-off scene.(28 of39)
Open Image ModalThere is a plane.(29 of39)
Open Image ModalHe's flying it.(30 of39)
Open Image ModalShe's enjoying it. This is probably a metaphor.(31 of39)
Open Image ModalShe looks at him like this. Something's afoot.(32 of39)
Open Image ModalThey reenact a scene from 'Location, Location, Location'.(33 of39)
Open Image ModalHe tickles her with a riding crop. (34 of39)
Open Image ModalHe carries her because she's overwhelmed at being tickled with a riding crop.(35 of39)
Open Image ModalThere is a lot of red going on.(36 of39)
Open Image ModalOur heroine is exasperated because she's wearing an eye mask and STILL can't get to sleep.(37 of39)
Open Image ModalEveryone watching the trailer is reminded that it is for the film 'Fifty Shades Of Grey'(38 of39)
Open Image ModalAnd if you want to enjoy a song lasting a few minutes, you'll have to sit through a film that lasts a couple of hours.(39 of39)
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