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‘X Factor' Winner James Arthur Considers A New Name: ‘There's Stigma Attached To Mine'

James Arthur's Thinking Of Changing His Name To Gloria. Yes, Really.
The Huffington Post UK
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2012 ‘X Factor’ winner James Arthur has announced via Twitter that he considering whether to undergo something of a rebranding… by naming himself Gloria. Seriously.

The singer took to Twitter to discuss his interesting new ideas with his fans, where he admitted that there is “stigma” attached to his name.

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James ArthurGloria James Arthur? Oh we don't know...

“How would the fans feel if the next record was released under the name "Arthur" and james was dropped going forward as I'm a new character?,” he wrote on Twitter, before explaining the whole idea…

According to The Sun, James then tested out Gloria and changed his Twitter handle to the new name.

He has obviously had a change of heart though, as now - on Twitter anyway - he’s back to being James Arthur.

Since winning the ‘X Factor’, thing haven’t exactly gone smoothly for the Middlesbrough-born singer and in May, he parted ways from Syco Records.

Ahead of the split from the label, James had a number of public disputes with Simon Cowell and also came under fire after using a homophobic term in a rap posted online.

We can’t help but think maybe there are other approaches James could take to restore his reputation.

Perhaps some charity work? Or maybe a few weeks off to reflect and rethink things?

At times like this he must regret firing his PR during a Twitter rant...

James Arthur
NRJ Music Awards - Cannes(01 of14)
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James Arthur arriving at the 15th edition of the NRJ Awards, Palais De Festival, Cannes. (credit:PA)
James Arthur Performs At The Hammersmith Apollo(02 of14)
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LONDON, ENGLAND - JANUARY 15: James Arthur performs live on stage at the Hammersmith Apollo on January 15, 2014 in London, England. (Photo by Samir Hussein/Getty Images) (credit:Getty Images)
(03 of14)
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British singer and musician James Arthur arrives at the Cannes festival palace, for the NRJ Music awards ceremony, Saturday, Dec. 14, 2013, in Cannes, southeastern France. (AP Photo/Lionel Cironneau) (credit:AP)
Arthur suffers 'acute exhaustion'(04 of14)
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File photo dated 1/9/2013 of X Factor winner James Arthur who has been diagnosed with "acute exhaustion" and cancelled all engagements while he recovers - just days after being embroiled in a homophobia row. (credit:PA)
Oxford Street Christmas Lights - London(05 of14)
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James Arthur switches on the Oxford Street Christmas Lights in London. (credit:PA)
James Arthur - Album Signing(06 of14)
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LONDON, ENGLAND - NOVEMBER 04: James Arthur meets fans and signs copies of his self titled album at HMV, Oxford Street on November 4, 2013 in London, England. (Photo by Ben A. Pruchnie/Getty Images) (credit:Getty Images)
Capital FM Summertime Ball - London(07 of14)
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James Arthur performing during Capital FM's Summertime Ball, at Wembley Stadium in north London. PRESS ASSOCIATION Photo. Picture date: Sunday June 9, 2013. Photo credit should read: Yui Mok/PA Wire (credit:PA)
Amy Winehouse Foundation Tribute Ball - London(08 of14)
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James Arthur arrives at the Amy Winehouse Foundation Ball in London . (credit:PA)
The Pride of Britain Awards 2012 - London(09 of14)
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Jahmene Douglas, Christopher Maloney and James Arthur at the 2012 Pride of Britain awards at Grosvenor House, London. (credit:PA)
James Arthur signs new single(10 of14)
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X Factor winner James Arthur arrives to sign copies of his new single Impossible in HMV at the Cleveland Centre, Middlesbrough. (credit:PA)
X-Factor(11 of14)
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X-Factor finalist James Arthur and mentor Nicole Scherzinger arrive at the Victoria pub in Saltburn, Cleveland on Harley Davison motorbikes. (credit:PA)
X-Factor(12 of14)
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Nicole Scherzinge and James Arthur at Middlesbrough Town Hall as the X Factor finalist returned to play a free homecoming gig. (credit:PA)
X-Factor(13 of14)
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X Factor judge Nicole Scherzinger with finalists James Arthur, right, and Jahmene Douglas during a photocall at Manchester Central in Manchester, ahead of this weekend's final. (credit:PA)
X Factor secret gig - London(14 of14)
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X Factor finalist James Arthur at a photocall before the X Factor secret gig, at Talk Talk, in Soho, central London. (credit:PA)

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