'X Factor': Sharon Osbourne Flips The Bird As She Joins Gary Barlow, Nicole Scherzinger, Louis Walsh And Caroline Flack At Press Launch (PICS)

Charming!

You can always rely on Sharon Osbourne to make an entrance and she did just that as she arrived at today's 'X Factor' press launch - by flipping the bird to the assembled paps.

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Sharon Osbourne arriving at 'The X Factor' press launch

Charming.

Mrs. O was joined at London's Mayfair Hotel by her fellow judges Nicole Scherzinger, Gary Barlow and Louis Walsh.

Nicole glammed it up on the red carpet in a stunning blue jumpsuit and completed the look with a pair of yellow-rimmed sunnies.

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Nicole Scherzinger

Giving Nicole a run for her money in the fashion stakes was 'Xtra Factor' host Caroline Flack who was rocking a monochrome look in a chessboard skirt and black poloneck, which she accessorised with her new 'Xtra Factor' sidekick, Matt Richardson.

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Caroline Flack and Matt Richardson

The tenth series of 'The X Factor' kicks off this Saturday 31 August at 8pm on ITV.

'X Factor' 2013 Launch
The X Factor 2013 Launch - London(01 of21)
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Gary Barlow arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(02 of21)
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Gary Barlow arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(03 of21)
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Gary Barlow arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(04 of21)
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Gary Barlow arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(05 of21)
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Louis Walsh arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(06 of21)
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Louis Walsh arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(07 of21)
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Sharon Osbourne arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(08 of21)
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EDS NOTE: HAND GESTURE Sharon Osbourne arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(09 of21)
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Sharon Osbourne arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(10 of21)
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Sharon Osbourne arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(11 of21)
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Nicole Scherzinger arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(12 of21)
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Nicole Scherzinger arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(13 of21)
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Nicole Scherzinger arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(14 of21)
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Nicole Scherzinger arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(15 of21)
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Nicole Scherzinger arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(16 of21)
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Caroline Flack arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(17 of21)
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Caroline Flack arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(18 of21)
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Caroline Flack arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(19 of21)
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Matt Richardson and Caroline Flack arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(20 of21)
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Caroline Flack arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)
The X Factor 2013 Launch - London(21 of21)
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Caroline Flack arrives at the X Factor press launch held at the May Fair Hotel in London. (credit:PA)