'Celebrity Big Brother' 2018: 5 Clues The Redesigned Eye Gives Us About The New Series

I spy with my little eye...
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Channel 5 has unveiled the eye logo for the new series of ‘Celebrity Big Brother’, which has had a radical makeover. 

The motif has been completely changed, marking the first time a different template has been used since the show’s move from Channel 4 in 2011. 

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Channel 5

The new eye is more realistic than ones of previous years, and is based on a real human eye this time around. 

Given Big Brother’s decline in ratings in recent years, this huge overhaul could indicate other big changes for ‘CBB’ when it returns to our screens in January. 

We already know it will launch with an all-female line-up (how very ‘BB8’), but we’ve looked deep into the new eye to see what else it suggests to expect from the new series...

A back-to-basics approach

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The original 'Big Brother' eye
Channel 4

Not since the very first series has the ‘Big Brother’ eye been based on a human one, and its return to this format could point to the show’s return to its roots - meaning none of the theme-heavy aspects and ridiculous twists and turns that have dominated the Channel 5 years. 

A real social experiment

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Channel 4

As part of a back-to-basics approach, we could also see the show become a true social experiment once again. 

Since inheriting ‘Big Brother’ in 2011, Channel 5 has made no secret of the fact they viewed it as an entertainment format, rather than the surveillance show it began as.

But after Endemol boss Peter Salmon admitted it had to change in order to survive, it looks likely they could look to the past for influence. 

Introducing a line-up of all-female housemates to see how they interact is certainly a good starting point, but we wonder whether it will also herald the return of the physiologists, who featured in first few years on Channel 4.  

A broader mix of housemates

Interestingly, the logo does not feature the traditional star that usually sets apart the celebrity series from the main one. This could indicate we won’t just be seeing the usual mix of reality stars and singers from yesteryear, with housemates coming from a more diverse background. 

A press release bosses sent out ahead of the eye’s release also hinted at this with the inclusion of anyone from “politicians to performing artists”. 

A slicker and more simplistic house

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Will houses like this be a thing of 'BB' past?
Channel 5

The theme and colour of the ‘BB’ eye usually give us a good indicator of what the interior of the house will look like. 

Last year’s January house was as much of a headache as the logo. If we work off the same basis, the new series should see the Borehamwood bungalow boasting a futuristic and minimal look, with sleek, clean lines - a big departure from the sets of more recent years. 

The females will be the boss

While we know the series will initially see an all-female house to celebrate 100 years of women’s suffrage, male celebrities will still enter as the series goes on. 

However, the logo strongly hints it will be the women who hold the power in the house, but how will this affect the dynamic of the group?

10 Stars You Forgot Did 'Celebrity Big Brother'
Mark Owen(01 of10)
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Mark even appeared to have forgotten that he'd done 'CBB' himself, when - shortly after Take That's comeback - they said they were pleased none of them had done reality telly in their break.So that wasn't you winning 'Celebrity Big Brother' in 2002, then, Mark? (credit:Rex/Philip Toscano)
Germaine Greer(02 of10)
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Feminist commentator Germaine Greer lasted just five days in the 'CBB' house before walking, following the arrival of her housemate, Brigitte Nielsen's mother in law, Jackie Stallone.Why anyone would pass up the opportunity to spend any time with Jackie is beyond us, but we're sure Germaine had her reasons. (credit:Rex)
H from Steps(03 of10)
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He may be a big character, but H's stint in the house in 2007 was somewhat overshadowed by the racism controversy that surrounded the series that year.Apparently, being a 'Celebrity Big Brother' housemate also made H forget how to do his shirt up properly too. (credit:Rex/David Fisher)
Tommy Sheridan(04 of10)
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Everyone remembers George Galloway's appearance on 'CBB' - largely thanks to one spandex suit, and one unforgettable cat impression - but he isn't the only Scottish politician to have been in the house. (credit:Rex)
Sue Perkins(05 of10)
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She may be now known as a co-presenter on the 'Great British Bake Off', but one of Sue's lesser known accolades is her stint in the 'CBB' house back in 2002, when apparently camouflage-print cargo trousers were all the rage... (credit:Andy Butterton/PA Archive)
Martin Kemp(06 of10)
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He started off the series as the favourite to win, but ultimately the former 'EastEnders' actor and Spandau Ballet guitarist's time in the 'CBB' house was surprisingly uneventful, and he finished in third place behind Colleen Nolan and Julian Clary. (credit:Ian West/PA Archive)
Vinnie Jones(07 of10)
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Hardman actor and ex-footballer Vinnie Jones spent four weeks shacked up in the 'Celebrity Big Brother' house with Stephanie Beacham, 'The Thong Song' singer Sisqo and Alex Reid - a far cry from his A-list life on set with Ian McKellen, Brad Pitt and Halle Berry. (credit:Rex/Channel 4)
Ivana Trump(08 of10)
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The highlight of Ivana's time in the house was when she'd been convinced as part of a task that she'd won a sought-after European award, only for her housemates to drink water out of it and, eventually, smash it. She also donned some questionable flesh-coloured underwear as part of a life drawing task. (credit:Rex/Channel 4)
David McIntosh(09 of10)
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David didn't have much time to make an impression on viewers during his short-lived time in 'CBB' last summer - he only managed to last 10 days before being given the boot. (credit:Karwai Tang via Getty Images)
Jack Dee(10 of10)
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He might prefer not to mention it now, but Jack Dee was the first ever winner of 'Celebrity Big Brother' back in 2001. The whole series might have only lasted eight days - a walk in the park compared to latter day runs - but even that was too much for Jack, who at one point famously tried to tunnel his way out of the house. (credit:Rex/Julian Makey)