The full voting results for this year’s ‘I’m A Celebrity… Get Me Out Of Here!’ have been unveiled and it’s clear to see that Scarlett Moffatt was always going to be crowned Queen of the Jungle.
The ‘Gogglebox’ star, who beat comedian Joel Dommett and ‘Emmerdale’ star Adam Thomas in Sunday’s final, came out on top in every vote-off during the series.
When it came down to the final three, Scarlett received 39.96%, Joel 31.89% and Adam bagged 28.15% of the vote.
The newly released figures show that she eventually won with 45.17% of the vote, compared to second placed Joel’s 38.2%.
Scarlett is now set to rake in the cash, thanks to what PR experts are calling her “authenticity”.
Peter Mountstevens, managing partner at TV and consumer brand PR agency Taylor Herring, said: “She’s famous for playing herself and the public have fallen in love with her no-nonsense, witty personality.”
A year ago Scarlett was working as a student disability adviser when she shot to fame on Channel 4’s ‘Gogglebox’.
The 26-year-old is now set to pocket £1million in endorsements and TV deals after being crowned Queen of the Jungle.
First up will be the release of her slimming DVD, ‘Scarlett’s Superslim Me Plan’, which is due to hit the shelves on Boxing Day, and is expected to be one of the year’s biggest sellers.
Scarlett, who already presents her own show on Capital Radio in the North East, is also reportedly at the centre of a bidding war between ITV and Channel 4, who are both keen to sign her up.
Her mum, Betty, who appears on ‘Gogglebox’ alongside Scarlett and her husband Mark, says this series could be their last.
She told The Sun: “If we don’t go back, we don’t. That’s up to Channel 4.
“It’s opened a lot of doors for Scarlett and has enabled her to achieve some of her dreams. There’s no negative.”
See the full ‘I’m A Celebrity’ voting results here.