It turns out that Justin Bieber came closer to “breaking the Internet” than Kim Kardashian did, with his recent underwear shoot for Calvin Klein.
Kim grabbed everyone’s attention late last year, when she posed with her bum out on the front cover of Paper magazine in a bid to - in her words - #BreakTheInternet.
In just 48 hours, Justin’s pictures successfully accrued over 1.6 million mentions across social media, which is five times more than Kim’s controversial photo-shoot managed.
Of course, that’s not necessarily a positive thing for Justin, particularly given how much attention was drawn to one report in particular, which claimed to have "un-retouched" pictures proving his body and *ahem* appendage had been heavily photoshopped to appear more impressive.
Justin later acknowledged the controversy himself, by posing a picture on his Instagram wearing nothing but a towel to prove he was the real deal.
Kim Kardashian's Hottest Moments
Kim Kardashian(01 of33)
Open Image Modal (credit:GQ)
Kim Kardashian(02 of33)
Open Image Modal (credit:Kim Kardashian/Instagram)
Kim Kardashian(03 of33)
Open Image Modal (credit:GQ)
Kim Kardashian(04 of33)
Open Image Modal (credit:GQ)
Kim Kardashian(05 of33)
Open Image ModalShe's got curves for days! (credit:Kim Kardashian/Instagram)
Kim Kardashian(06 of33)
Open Image ModalKim is boob-alicious. (credit:Getty)
Kim Kardashian(07 of33)
Open Image Modal (credit:Kim Kardashian/Instagram)
Kim Kardashian(08 of33)
Open Image Modal (credit:Getty)
Kim Kardashian(09 of33)
Open Image Modal (credit:Getty)
Kim Kardashian(10 of33)
Open Image Modal (credit:Getty)
Kim Kardashian(11 of33)
Open Image Modal (credit:Getty)
Kim Kardashian(12 of33)
Open Image ModalCan't go wrong with a nude dress! (credit:Getty)
Kim Kardashian(13 of33)
Open Image ModalMaking rope dresses hot again. (credit:Getty)
Kim Kardashian(14 of33)
Open Image ModalThat Brigitte Bardot hair is doing wonders for Kim. (credit:Getty)
Kim Kardashian(15 of33)
Open Image ModalWho says wedding photos can't be hot? (credit:Kim Kardashian/Instagram)
Kim Kardashian(16 of33)
Open Image ModalDamn, girl. (credit:Getty)
Kim Kardashian(17 of33)
Open Image ModalKim stole the show at the 2014 Met Gala. (credit:Getty)
Kim Kardashian(18 of33)
Open Image ModalWorking a Canadian tuxedo like a pro. (credit:Getty)
Kim Kardashian(19 of33)
Open Image ModalHer most covered-up outfit of 2014 is our favourite. (credit:Getty)
Kim Kardashian(20 of33)
Open Image ModalBaby got back. (credit:Radar Online/Twitter)
Kim Kardashian(21 of33)
Open Image ModalHot mama! (credit:Getty)
Kim Kardashian(22 of33)
Open Image ModalGorgeous. (credit:Kim Kardashian/Instagram)
Kim Kardashian(23 of33)
Open Image ModalA room with a view. (credit:Kim Kardashian/Instagram)
Kim Kardashian(24 of33)
Open Image ModalKim makes a wardrobe malfunction look glamorous. (credit:Getty)
Kim Kardashian(25 of33)
Open Image ModalBikini babe. (credit:Kim Kardashian/Instagram)
Kim Kardashian(26 of33)
Open Image ModalBooty-licious. (credit:Kim Kardashian/Instagram)
Kim Kardashian(27 of33)
Open Image ModalShe's the queen of the bodycon dress. (credit:Kim Kardashian/Instagram)
Kim Kardashian(28 of33)
Open Image ModalBlond hair, don't care. (credit:Kim Kardashian/Instagram)
Kim Kardashian(29 of33)
Open Image ModalHey, legs! (credit:Kim Kardashian/Instagram)
Kim Kardashian(30 of33)
Open Image ModalHer bachelorette dress (Balmain, obviously) will be remembered forever. (credit:Kim Kardashian/Instagram)
Kim Kardashian(31 of33)
Open Image ModalStrike a pose. (credit:Kim Kardashian/Instagram)
Kim Kardashian(32 of33)
Open Image ModalMaking mullet dresses look fab. (credit:Kim Kardashian/Instagram)
Kim Kardashian(33 of33)
Open Image Modal"I don't think you're ready for this jelly." (credit:Kim Kardashian/Instagram)