When it comes to getting noticed in celebland, there's one full proof way to ensure all eyes are on you (or there abouts) if you're a famous type - the tried and tested cleavage-busting frock.
OK, so those eyes might not exactly be at eye level but repeat offenders like Mariah Carey, Amy Childs and Kim Kardashian know only too well that flashing a bit of flesh courtesy of a barely-there dress is a sure-fire way to get yourself noticed.
See which other stars have taking the plunge and dared to bare? Find out in our gallery below...