David Schwimmer To Star In New Channel 4 Sitcom 'Morning Has Broken' - Did They Get Inspiration From ITV's Struggling Breakfast Show?
David Schwimmer's New Sitcom May Be Difficult Watch For 'GMB' Bosses
Ashley Percival— The Huffington Post UK
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David Schwimmer is returning to UK screens with a brand new sitcom.
The former ‘Friends’ actor is starring in a new comedy about a failing breakfast TV show, called ‘Morning Has Broken’.
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David Schwimmer
David, who is famed for his role as Ross Geller, will play an American TV producer brought in to rescue the ailing show.
It will also star Nighty Night’s Julia Davis, as the ‘Queen Of Daytime’ Gail Sinclair, and Nick Mohammed as one of her co-presenters.
Together, the pair also created the series, which is set to air in Channel 4 in 2016.
Rachel Springett, Channel 4's commissioning editor for comedy, said: "Julia is undoubtedly one of our most talented comedic writers and actresses and it's a testament to the quality of her writing that she can attract such a big star."
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David Schwimmer played Ross on 'Friends' between 1994 and 2004
The plot of the show closely mirrors the troubles that have befallen ITV’s breakfast shows in recent years.
‘Daybreak’ replaced ‘GMTV’ in 2010 with much fanfare, only to attract low ratings and poor reviews.
Hosts Christine Bleakley and Adrian Chiles were soon axed in a shake-up, but even the installation of ITV’s ‘Queen Of Daytime’ Lorraine Kelly was unable to save the show.
Producers then turned to inspiration from ‘Good Morning America’ when they launched ‘Good Morning Britain’ last year, but despite poaching Susanna Reid from ‘BBC Breakfast’, the show has continued to struggle.
Maybe ITV bosses should tune in to find out where they've been going wrong?
'Friends': Where The Gang Would Be 10 Years On...
Monica Geller - Courteney Cox(01 of08)
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Famously highly-strung, Monica would now have discovered a new zen way of life after raising twin babies with no one but Chandler for company out in the suburbs.The rest of the gang don't come around as much when Chandler's not home, because Monica makes them do shots of wheat grass and listen to whale sounds. (credit:Getty Images)
Chandler Bing - Matthew Perry(02 of08)
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After moving out to the suburbs with his wife and twin babies, we're expecting Chandler to have really settled down and, would now spend his days leaving work at 5pm sharp, playing catch in his backyard and wondering aloud: "Could I BE anymore of a good dad?" (credit:Getty Images)
Phoebe Buffay - Lisa Kudrow(03 of08)
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Now a multi-millionaire after a David Guetta remix of 'Smelly Cat' - featuring vocals from Sia and a guest rap from Pitbull - became an unexpected dance-floor smash. (credit:Getty Images)
Joey Tribbiani - Matt Le Blanc(04 of08)
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In 'Friends' spinoff 'Joey' we all saw (because, of course, we all watched it) Joey head off to California to chase his acting dream.Well... unfortunately that didn't work out. We're expecting now that Joey lives in Monica and Chandler's basement. We're also expecting they don't know anything about it. (credit:Getty Images)
Rachel Green - Jennifer Aniston(05 of08)
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Presumably working some class of high-power fashion job in-between raising her 12-year-old daughter (yep, Emma would be 12 now...), we think Rachel would be pretty happy with her lot in life, though we might think twice before talking about Brad Pitt around her... (credit:PA)
Ross Geller - David Schwimmer(06 of08)
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Still adamant that he and Rachel were on a break. (credit:Getty Images)
Gunther - James Michael Tyler(07 of08)
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Staged a successful protest to stop Central Perk being turned into a Starbucks. He can still occasionally be found in the bushes outside Ross and Rachel's house. You know, for old times' sake. (credit:PA)
Janice - Maggie Wheeler(08 of08)
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Still surprising Monica and Chandler everywhere they go, with a shriek of "OH MY GOD" every single time, of course. (credit:Getty Images)