Entertainment uk celebrityHolly Willoughby

Holly Willoughby Quits Her Own Lifestyle Brand To Spend More Time With Family

“To launch a brand needs total dedication."
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By 

Opinions editor at gal-dem magazine

Holly Willoughby is stepping away from her commitments to her lifestyle brand, Truly, to spend more time with her family.

The 37-year-old ‘This Morning’ presenter had announced the brand earlier this year, and had planned to release a range of home, fashion, travel, wellness and baby products.

On Tuesday, she announced her exit from the project on both her Twitter and Instagram pages, writing: “After much consideration, I have made the decision to step away from Truly.

“To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home. I wish Truly all the success for the future.”

The brand was due to launch this autumn, and at the time of unveiling, Holly described it as being “about beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier.”

The news comes after Holly was confirmed to stand in for host Ant McPartlin on the new series of ‘I’m a Celebrity’ later this year, alongside Declan Donnelly.

She will temporarily relocate to Australia when the show kicks off in November.

She recently told her ‘This Morning’ co-host, Phillip Schofield, that she would also be taking her children Harry, nine; Belle, seven, and Chester, three, with her Down Under.

Beyond Truly, Holly has her own home line at Dunelm, having previously worked with BHS prior to its closure, and also writes children’s books with her sister, Kelly.

Holly Willoughby's Style Evolution
2003(01 of33)
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At the British Academy Children's Film And Television Awards. (credit:Steve Finn via Getty Images)
2004(02 of33)
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At the Disney Channel Kids Awards. (credit:Justin Goff via Getty Images)
2004(03 of33)
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At the BAFTA Children's Film and Television Awards. (credit:Goffredo di Crollalanza via Getty Images)
2005(04 of33)
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At the Royal Television Society Awards. (credit:Tim Whitby via Getty Images)
2005(05 of33)
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At the National Television Awards. (credit:Justin Goff via Getty Images)
2006(06 of33)
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At the More Fashion Awards. (credit:MJ Kim via Getty Images)
2006(07 of33)
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At the Glamour Women Of The Year Awards. (credit:Justin Goff via Getty Images)
2006(08 of33)
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At the National Television Awards. (credit:Photoshot via Getty Images)
2007(09 of33)
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At Cosmopolitan's Ultimate Women of the Year Awards. (credit:Mike Marsland via Getty Images)
2007(10 of33)
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At the Brit Awards. (credit:Antony Jones via Getty Images)
2007 (11 of33)
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At the National Television Awards. (credit:Jon Furniss via Getty Images)
2008(12 of33)
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At the Elle Style Awards. (credit:Mark Cuthbert via Getty Images)
2008(13 of33)
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At The National Television Awards. (credit:Mark Cuthbert via Getty Images)
2008(14 of33)
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At the Brit Awards. (credit:Brian Rasic via Getty Images)
2009(15 of33)
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At the Brit Awards. (credit:Brian Rasic via Getty Images)
2009(16 of33)
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At the Cosmopolitan Ultimate Women Of The Year Awards. (credit:Brian Rasic via Getty Images)
2010(17 of33)
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At the National Television Awards. (credit:Mark Cuthbert via Getty Images)
2010(18 of33)
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Holly Willoughby arrives at the Twilight Saga Eclipse Premiere at the Odeon. (credit:PA)
2010(19 of33)
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Holly Willoughby arriving for the 2010 Pride of Britain Awards. (credit:PA)
2011(20 of33)
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Holly Willoughby arriving for the 2011 National Television Awards. (credit:PA)
2011(21 of33)
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Holly Willoughby arriving at The TV Choice Awards 2011. (credit:PA)
2011(22 of33)
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Holly Willoughby arrives as Fearne Cotton previews her SS12 collection for Very.co.uk. (credit:PA)
2012(23 of33)
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Holly Willoughby at the 2012 Glamour Women of the Year Awards. (credit:PA)
2012(24 of33)
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Holly Willoughby at the Arqiva British Academy Television Awards. (credit:PA)
2012(25 of33)
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Holly Willoughby arriving for the 2012 Brit Awards. (credit:PA)
2013(26 of33)
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At The Sun Military Awards. (credit:Karwai Tang via Getty Images)
2013(27 of33)
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At the National Television Awards. (credit:Mark Cuthbert via Getty Images)
2013(28 of33)
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At the Arqiva British Academy Television Awards. (credit:Karwai Tang via Getty Images)
2014(29 of33)
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At the National Television Awards. (credit:Karwai Tang via Getty Images)
2015(30 of33)
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At the Brit Awards. (credit:Samir Hussein via Getty Images)
2015(31 of33)
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At the ITV Gala. (credit:Karwai Tang via Getty Images)
2015(32 of33)
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At the Pride of Britain awards. (credit:Samir Hussein via Getty Images)
2016(33 of33)
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At the 21st National Television Awards at London's O2 Arena on 20 January 2016. (credit:Dave J Hogan via Getty Images)
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