Jay Z Defends Tidal In Twitter 'Stream Of Consciousness': 'Big Companies Are Spending Millions On A Smear Campaign'

Jay Z Hits Out At Tidal 'Smear Campaign'
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Jay Z has hit out at critics of his music streaming service, Tidal, claiming there is a “smear campaign” against it in the media.

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Last month, some of the biggest names in music came together to help launch the new artist-owned program, with the hopes of bringing in more money for artists in the music industry than rival services like Spotify or Deezer.

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Some of the artists among the co-owners of Tidal

However, the lukewarm reaction to Tidal has probably been more comparable to a light drizzle than anything remotely tidal, though Jay Z has now sprung to its defence in a furious Twitter rant.

Writing on his page on Sunday, the rapper warned his followers that a “stream of consciousness” was coming, before setting the record straight about Tidal.

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Jay Z

He assured his followers that “Tidal is doing just fine”, adding: “The iTunes store wasn’t built in a day. It took Spotify 9 years to be successful…

“We are here for the long haul.”

Jay Z went on to hit out at what he dubbed a “smear campaign”, that is in place from “big companies that are spending millions”.

Since Tidal’s launch just under a month ago, it has featured exclusive music videos from both Beyoncé and Rihanna, two artists signed to Jay Z’s Roc Nation, who are also co-owners of the music streaming service, alongside Madonna, Calvin Harris and Alicia Keys.

Tidal Launch Event NYC #TIDALforALL
(01 of19)
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NEW YORK, NY - MARCH 30: Usher, Rihanna, Nicki Minaj, Madonna, Dead Mouse, Kanye West, Jay Z, Jason Aldean, Jack White, Daft Punk, Beyonce and Win Butler attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(02 of19)
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NEW YORK, NY - MARCH 30: Rihanna, Nicki Minaj, Madonna, Deadmau5 and Kanye West attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(03 of19)
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NEW YORK, NY - MARCH 30: Usher, Rihanna, Nicki Minaj, Madonna, Dead Mouse, Kanye West, Jay Z, Jason Aldean, Jack White, Daft Punk, Beyonce and Win Butler attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(04 of19)
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NEW YORK, NY - MARCH 30: Usher, Rihanna, Nicki Minaj, Madonna, Dead Mouse, Kanye West, Jay Z, Jason Aldean, Jack White, Daft Punk, Beyonce and Win Butler attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(05 of19)
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NEW YORK, NY - MARCH 30: (L-R) Deadmau5, Kanye West, and JAY Z onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation) (credit:Jamie McCarthy via Getty Images)
(06 of19)
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NEW YORK, NY - MARCH 30: Daft Punk (L) and Beyonce onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation) (credit:Jamie McCarthy via Getty Images)
(07 of19)
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NEW YORK, NY - MARCH 30: Rihanna onstage at the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images for Roc Nation) (credit:Jamie McCarthy via Getty Images)
(08 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Nicki Minaj attends the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(09 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Alicia Keys and Beyonce attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(10 of19)
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NEW YORK, NY - MARCH 30: Rihanna attends the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(11 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Rihanna and Def Jam CEO Steve Bartels attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(12 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Swizz Beatz, Jay Z, Chris Ivery, Tyra 'Tata' Smith and Jay Brown attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(13 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Jay Z, Beyonce and Win Butler of Arcade Fire attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(14 of19)
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NEW YORK, NY - MARCH 30: Nicki Minaj, Madonna and Deadmau5 attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(15 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Madonna and Kanye West attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(16 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Rihanna and Deadmau5 attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(17 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Beyonce attends the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(18 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Rihanna and Madonna attend the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Kevin Mazur/Getty Images For Roc Nation) (credit:Kevin Mazur via Getty Images)
(19 of19)
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NEW YORK, NY - MARCH 30: (Exclusive Coverage) Deadmau5 attends the Tidal launch event #TIDALforALL at Skylight at Moynihan Station on March 30, 2015 in New York City. (Photo by Jamie McCarthy/Getty Images For Roc Nation) (credit:Jamie McCarthy via Getty Images)