We all love to see celebs fake smiling through gritted teeth when they lose out to a rival at an awards bash, but ‘Loose Women’ star Nadia Sawalha took a rather different approach at Wednesday night’s NTAs.
The presenter and her fellow ‘Loose Women’ were up for the Best Live Magazine Show gong at the bash, but lost out to the ever-popular ‘This Morning’.
As Holly Willoughby, Phillip Schofield and the rest of the ‘This Morning’ gang headed to the stage to collect their award, the camera panned to Nadia and her co-presenters Kaye Adams, Andrea McLean and Stacey Solomon in the audience.
But seemingly unaware she was being filmed, Nadia, could clearly be seen getting rather sweary with the man sat behind her.
ITV
And you don’t have to be a professional lip reader to see what Nadia was repeatedly saying to him.
“Every fucking year! Every fucking year!” she said.
It was all done with a big smile on her face though, so we’re pretty sure Nadia wasn’t being a sore loser.
Meanwhile, up on stage, Phillip dedicated This Morning’s win to the show’s former agony aunt, Denise Robertson, who died in March last year following a short battle with pancreatic cancer.
Jeff Spicer via Getty Images
“We’ll start on a serious note, just to say this time last year we had Denise Robertson on stage with us. And we really miss her, so this is for Denise this year,” Phillip told the crowd.
He also revealed that, unlike last year, he and Holly wouldn’t be presenting today’s ‘This Morning’ hungover.
He added: “Obviously we shamed ourselves last year so we’re not going to do that again this year. We’re going to get tattoos!”
We’re going to hold them to that.
NTAs Red Carpet 2017
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Holly Willoughby attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire (Photo by Matt Crossick/PA Images via Getty Images) (credit:Matt Crossick - PA Images via Getty Images)
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Holly Willoughby and Phillip Schofield attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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LONDON, ENGLAND - JANUARY 25: Scarlett Moffatt (L) and Caroline Flack attend the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Carol Vorderman arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Michelle Keegan attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Caroline Flack attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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The cast of Loose Women arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Piers Morgan and Susanna Reid arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Susanna Reid arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Tess Daly arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Tess Daly and Vernon Kay arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Katie Price attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Jordan Banjo and Larry Lamb attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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Scarlett Moffatt arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Stacey Solomon arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Mary Berry attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Ola Jordan attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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Matt Terry and Saara Aalto arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Honey G attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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Ruth Langsford and Eamonn Holmes arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Vicki Peterson arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Rochelle Humes attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire (credit:Matt Crossick/PA Wire)
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Rochelle and Martin Humes attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Alesha Dixon attends the National Television Awards at Cineworld 02 Arena on January 25, 2017 in London, England. (Photo by Dave J Hogan/Getty Images) (credit:Dave J Hogan via Getty Images)
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James Bye and Lacey Turner attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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Anne Hegerty attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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Jenny Ryan attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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Mark Labbett arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Bradley Walsh, Wife Donna and Son Barney attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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Ryan Clark-Neal attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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Lorraine Kelly arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (Photo by Ian West/PA Images via Getty Images) (credit:Ian West - PA Images via Getty Images)
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Jake Wood attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire (credit:Matt Crossick/PA Wire)
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LONDON, ENGLAND - JANUARY 25: (L-R) Mike Bushell, Charlie Stayt, Louise Minchin, Dan Walker, Naga Munchetty, Carol Kirkwood and Sally Nugent attend the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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The Cast of Casualty arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Joe Wicks aka 'The Body Coach' arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Tilly Keeper attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Fearne Cotton attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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Ben Shephard, Kate Garaway, Piers Morgan and Susannah Reid attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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Sir Tom Jones arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Katie Piper attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Martin Kemp arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Casey Batchelor arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Emma Barton and Perry Fenwick attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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LONDON, ENGLAND - JANUARY 25: James Arthur attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Megan McKenna and Pete Wicks arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Michelle Heaton arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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Francine Lewis attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Sarah-Jane Crawford attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Chloe Sims attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Amanda Mealing attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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Kim Marsh attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Danny Walters attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Jorgie Porter arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Lorna Fitzgerald attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Dan Osborne attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images ) (credit:David M. Benett via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Scott Maslen attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Annette Badland attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Claude Littner with his wife Thelma attend the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Sam Quek attending the National Television Awards 2017 at the O2, London. (Photo by Matt Crossick/PA Images via Getty Images) (credit:Matt Crossick - PA Images via Getty Images)
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Leigh Francis and Paddy McGuinness arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (Photo by Ian West/PA Images via Getty Images) (credit:Ian West - PA Images via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Katie Price attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images ) (credit:David M. Benett via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Michelle Keegan attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Sam Faiers attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire (Photo by Matt Crossick/PA Images via Getty Images) (credit:Matt Crossick - PA Images via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Chloe Sims attends the National Television Awards at The O2 Arena on January 25, 2017 in London, England. (Photo by Mike Marsland/WireImage) (credit:Mike Marsland via Getty Images)
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Jacqueline Jossa attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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LONDON, ENGLAND - JANUARY 25: Pixie Lott attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Amy Childs arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (credit:Ian West/PA Wire)
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LONDON, ENGLAND - JANUARY 25: Gareth Gates (L) and Faye Brookes attend the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images ) (credit:David M. Benett via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Holly Willoughby attends the National Television Awards at Cineworld 02 Arena on January 25, 2017 in London, England. (Photo by Dave J Hogan/Getty Images) (credit:Dave J Hogan via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Honey G attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Jeff Spicer/Getty Images) (credit:Jeff Spicer via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Aiden Turner attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Jeff Spicer/Getty Images) (credit:Jeff Spicer via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Tom Jones attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Jeff Spicer/Getty Images) (credit:Jeff Spicer via Getty Images)
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Scott Maslen attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire (Photo by Matt Crossick/PA Images via Getty Images) (credit:Matt Crossick - PA Images via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Vernon Kay attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Jeff Spicer/Getty Images) (credit:Jeff Spicer via Getty Images)
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LONDON, ENGLAND - JANUARY 25: Martin Kemp attends the National Television Awards on January 25, 2017 in London, United Kingdom. (Photo by Anthony Harvey/Getty Images) (credit:Anthony Harvey via Getty Images)
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Leigh Francis and Paddy McGuinness arriving at the National Television Awards 2017, held at The O2 Arena, London. PRESS ASSOCIATION Photo. Picture date: 25th January, 2017. See PA Story SHOWBIZ NTAs. Photo credit should read: Ian West/PA Wire (Photo by Ian West/PA Images via Getty Images) (credit:Ian West - PA Images via Getty Images)
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The Moffatts attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire (credit:Matt Crossick/PA Wire)
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Helen George attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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Faye Brookes attending the National Television Awards 2017 held at the O2, London. Photo credit should read: Doug Peters/EMPICS Entertainment (credit:Doug Peters/Doug Peters)
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Ollie Locke attending the National Television Awards 2017 at the O2, London. (credit:Matt Crossick/PA Wire)
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Ryan Moloney attending the National Television Awards 2017 at the O2, London. PRESS ASSOCIATION Photo. Picture date: Wednesday January 25, 2017. See PA story SHOWBIZ NTAs. Photo credit should read: Matt Crossick/PA Wire (credit:Matt Crossick/PA Wire)