EntertainmentMadonnaMaterial Girl uk celebrity

Rita Ora Models Madonna's Material Girl Range As She Becomes New Face Of Fashion Line (PICS, VIDEO)

Rita's A Material Girl
Ashley Percival

The first shots of Rita Ora as the new face of Madonna's Material Girl clothing line have been unveiled.

It was announced the 'RIP' singer would be taking over from Georgia May Jagger as the brand's model in May, as part of a rumoured £500,000 deal.

Open Image Modal

Clad in Material Girl apparel, footwear and accessories, Rita was photographed at iconic London locales such as Buckingham Palace, Big Ben, the London Eye and atop a double decker bus.

Open Image Modal

"To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments,” said Rita of her new role.

Speaking about the shoot, she added: "This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.

"Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself. I don’t think Material girl follows trends…we make trends.

"We’re going on a Material Girl tour around London. We have brought Material Girl to London. We are taking loads of pictures around London, dressing up and having fun."

Kelly Osbourne and Taylor Momsen have also previously modelled for the 80s-inspired clothing range, which is sold in Macy's stores in the US.

LIKE US ON FACEBOOK | FOLLOW US ON TWITTER

Style Evolution: Madonna
Style Evolution: Madonna(01 of49)
Open Image Modal
Madonna as a child at a party (credit:PA)
Style Evolution: Madonna(02 of49)
Open Image Modal
1975Rock star Madonna performs at Anaheim Stadium (credit:PA)
Style Evolution: Madonna(03 of49)
Open Image Modal
1982Madonna photographed at the Roseland Ballroom (credit:PA)
Style Evolution: Madonna(04 of49)
Open Image Modal
1984Madonna performing (credit:PA)
Style Evolution: Madonna(05 of49)
Open Image Modal
1985Madonna at the 12th Annual American Music Awards (credit:PA)
Style Evolution: Madonna(06 of49)
Open Image Modal
1985Madonna during the opening night performance at New York's Radio City Music Hall (credit:PA)
Style Evolution: Madonna(07 of49)
Open Image Modal
1986.Madonna in London forher new movie Shanghai Surprise (credit:PA)
Style Evolution: Madonna(08 of49)
Open Image Modal
1986Sean Penn and Madonna at the premiere of At Close Range (credit:PA)
Style Evolution: Madonna(09 of49)
Open Image Modal
1987Madonna holding her award at the American Music Awards (credit:PA)
Style Evolution: Madonna(10 of49)
Open Image Modal
1987Madonna takes the microphone on a stage at New York's Times Square to kick off the gala world premiere of her new movie (credit:PA)
Style Evolution: Madonna(11 of49)
Open Image Modal
1987Madonna takes a run in London's Green Park (credit:PA)
Style Evolution: Madonna(12 of49)
Open Image Modal
1987Madonna out shopping in London (credit:PA)
Style Evolution: Madonna(13 of49)
Open Image Modal
1987Madonna performing during her Who's That Girl world tour (credit:PA)
Style Evolution: Madonna(14 of49)
Open Image Modal
1987Madonna and husband Sean Penn (credit:PA)
Style Evolution: Madonna(15 of49)
Open Image Modal
1990Madonna Performing (credit:PA)
Style Evolution: Madonna(16 of49)
Open Image Modal
1990Madonna in London (credit:PA)
Style Evolution: Madonna(17 of49)
Open Image Modal
1991Madonna at the 44th Cannes Film Festival in France (credit:PA)
Style Evolution: Madonna(18 of49)
Open Image Modal
1991Madonna's street style (credit:PA)
Style Evolution: Madonna(19 of49)
Open Image Modal
1992Madonna on Malibu Beech during the video shoot for her single This Used To Be My Playground (credit:PA)
Style Evolution: Madonna(20 of49)
Open Image Modal
1992Madonna at Heathrow Airport (credit:PA)
Style Evolution: Madonna(21 of49)
Open Image Modal
1993Madonna in London for the UK leg of her The Girlie Show Tour (credit:PA)
Style Evolution: Madonna(22 of49)
Open Image Modal
1994Madonna arrives for the film premiere of With Honors (credit:PA)
Style Evolution: Madonna(23 of49)
Open Image Modal
1994Madonna seen in Soho (credit:PA)
Style Evolution: Madonna(24 of49)
Open Image Modal
1995Elton John and Madonna backstage at the Brit Awards (credit:PA)
Style Evolution: Madonna(25 of49)
Open Image Modal
1995Madonna takes an award for Best Female Video, Take a Bow at the 1995 MTV Video Music Awards ceremony (credit:PA)
Style Evolution: Madonna(26 of49)
Open Image Modal
1996Madonna at the Evita Press Conference (credit:PA)
Style Evolution: Madonna(27 of49)
Open Image Modal
1996Madonna leaving the Carlton Tower Hotel in London (credit:PA)
Style Evolution: Madonna(28 of49)
Open Image Modal
1998Madonna arrives at the 55th Golden Globes in Beverly Hills (credit:PA)
Style Evolution: Madonna(29 of49)
Open Image Modal
1998Madonna holds the award for Best Female during the MTV Europe music awards (credit:PA)
Style Evolution: Madonna(30 of49)
Open Image Modal
1999Madonna at the VH-1 Fashion Awards (credit:PA)
Style Evolution: Madonna(31 of49)
Open Image Modal
2000Madonna and boyfriend Guy Ritchie arrive at the Tate Gallery (credit:PA)
Style Evolution: Madonna(32 of49)
Open Image Modal
2000Madonna arrives alongside Guy Ritchie for the launch party for her latest album Music (credit:PA)
Style Evolution: Madonna(33 of49)
Open Image Modal
2000Madonna with the Best Female award at the MTV Europe Music Awards (credit:PA)
Style Evolution: Madonna(34 of49)
Open Image Modal
2001Madonna returns home to New York after completing her show in Boston (credit:PA)
Style Evolution: Madonna(35 of49)
Open Image Modal
2002Madonna arrives with her husband Guy Ritchie for the after-show party for her new play, Up for Grabs (credit:PA)
Style Evolution: Madonna(36 of49)
Open Image Modal
2002Madonna pictured leaving Incognico restaurant in London (credit:PA)
Style Evolution: Madonna(37 of49)
Open Image Modal
2004Madonna arrives at the final of UK Music Hall Of Fame (credit:PA)
Style Evolution: Madonna(38 of49)
Open Image Modal
2002Madonna meets Her Majesty Queen Elizabeth II at the World Premiere of the James Bond film Die Another Day (credit:PA)
Style Evolution: Madonna(39 of49)
Open Image Modal
2005Madonna attends the MTV Europe Music Awards (credit:PA)
Style Evolution: Madonna(40 of49)
Open Image Modal
2006Madonna in the press room at The 2006 Brit Awards (credit:PA)
Style Evolution: Madonna(41 of49)
Open Image Modal
2007Madonna arrives at a special screening of Arthur and The Invisibles (credit:PA)
Style Evolution: Madonna(42 of49)
Open Image Modal
2008Madonna arriving at the Palais des Festivals in Cannes (credit:PA)
Style Evolution: Madonna(43 of49)
Open Image Modal
2009Madonna attending the Vanity Fair Oscar Party (credit:PA)
Style Evolution: Madonna(44 of49)
Open Image Modal
2010Madonna directing her new movie W.E (credit:PA)
Style Evolution: Madonna(45 of49)
Open Image Modal
2011Lourdes Leon and Madonna arrive at the Vanity Fair Oscar party (credit:PA)
Style Evolution: Madonna(46 of49)
Open Image Modal
2012Madonna arriving for the UK premiere of W.E (credit:PA)
Style Evolution: Madonna(47 of49)
Open Image Modal
2012Director Madonna poses at the UK photo call of W.E (credit:PA)
Style Evolution: Madonna(48 of49)
Open Image Modal
2012Madonna launches Truth or Dare fragrance at Macy's (credit:PA)
Style Evolution: Madonna(49 of49)
Open Image Modal
2012Madonna performs at Turk Telekom Arena Stadium in Istanbul (credit:PA)

ENTER OUR FAB COMPETITIONS:

Win Wilderness Festival Boutique Camping Weekend Tickets, A Banquet Feast And Relax In A Lakeside Spa Hot Tub

Win Tickets And A Fantastic Charlie And The Chocolate Factory Experience For Your Family

Suggest a correction
|
Submit a tip