Susanna Reid-Fronted 'Good Morning Britain' Is 'Least-Loved Show' (Just Ahead Of BNP Party Political Broadcast) | HuffPost

Good News For 'GMB' - It's More Popular Than The BNP!

The Huffington Post UK

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'Good Morning Britain' has been rated ITV's least-loved show of last week, according to new audience research.

The Susanna Reid-fronted breakfast show has been a turn off for viewers since it launched last week but new leaked data has dealt a further blow for the 'Daybreak' replacement.

The 'Good Morning Britain' presenting team

According to the Audience Appreciation Index data, where viewers rate shows out of 100, 'Good Morning Britain' scored just 59 last Tuesday, the lowest-rating show on ITV or BBC1.

That was only just in front of a party political broadcast by the British National Party, which scored 43 points.

Meanwhile, 'BBC Breakfast', which Susanna used to present, scored 75 points and has been attracting 1 million more viewers than its ITV rival.

In fact, 'Good Morning Britain' was bottom of the ratings every day of its first week on air.

An industry source told The Sun: “If people don’t like the show you’re in trouble.”

Last week, fellow news reader, Natasha Kaplinsky praised Susanna Reid for her presenting on ‘Good Morning Britain’.

She told The Mirror: “It looks great so far, although I was getting two children dressed and washing my hair and feeding the dogs and cats at the time.

“I know Susanna and went to see her in the 'Strictly' final because it was 10 years since I won. She seemed to be having a ball and really enjoying it.”

Susanna Reid

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RETRANSMITTED REMOVING EMBARGO AND ADDING CAPTION INFORMATION Susanna Reid wearing her favorite outfit where she performed a Waltz to Annie's Song by John Denver, from the current series of Strictly Come Dancing, at Elstree Studios, London. (credit:PA)

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Susanna Reid and Kevin Clifton during a press call for the UK Strictly Come Dancing Live Tour 2014 starting in Birmingham on Friday at the National Indoor Arena, Birmingham. (credit:PA)

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File photo dated 03/09/13 of Strictly Come Dancing favourite Susanna Reid who has admitted taking choreography tips from her children ahead of Saturday's final. (credit:PA)

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Susanna Reid arrives at Red's Hot Women Awards in association with euphoria Calvin Klein, at the Renaissance Hotel in London. (credit:PA)

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RETRANSMITTED REMOVING EMBARGO AND ADDING CAPTION INFORMATION Susanna Reid wearing her favorite outfit where she performed a Waltz to Annie's Song by John Denver, from the current series of Strictly Come Dancing, at Elstree Studios, London. (credit:PA)

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Susanna Reid arriving for the 2014 National Television Awards, at the O2 Arena, London. (credit:PA)

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Susanna Reid arriving at the National Television Awards 2014, O2 Arena, Greenwich, London. (credit:PA)

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Susanna Reid and Kevin Clifton during a press call for the UK Strictly Come Dancing Live Tour 2014 starting in Birmingham on Friday at the National Indoor Arena, Birmingham. (credit:PA)

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Embargoed to 0001 Monday December 16. Susanna Reid wearing her favourite dress from the current series of Strictly Come Dancing, with her dance partner Kevin Clifton at Elstree Studios, London. (credit:PA)

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Susanna Reid attending Red's Magazine Red Hot Women Awards in Association with euphoria Calvin Klein at One Marylebone,London. (credit:PA)

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BIRMINGHAM, UNITED KINGDOM - JANUARY 16: Kevin Clifton and Susanna Reid attend the launch photocall for the Strictly Come Dancing live tour 2014 at NIA Arena on January 16, 2014 in Birmingham, England. (Photo by Steve Thorne/Getty Images) (credit:Getty Images)

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Susanna Reid attending Red's Hot Women Awards in association with euphoria Calvin Klein, at the St Pancras Chambers in central London. (credit:PA)

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LONDON, UNITED KINGDOM - DECEMBER 09: Susanna Reid attends the Downing Street Christmas Party at 10 Downing Street on December 9, 2013 in London, England. (Photo by Stuart C. Wilson/Getty Images) (credit:Getty Images)

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Susanna Reid arriving at the Strictly Come Dancing Launch 2013, Elstree Studios, Borehamwood, London. (credit:PA)

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Susanna Reid at the Garden for First Touch at St George's, during the press day at the RHS Chelsea Flower Show, at the Royal Hospital in Chelsea, London. (credit:PA)

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Susanna Reid arrives for the annual Red's Hot Women Awards 2012 at One Marylbone, London. (credit:WENN)

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Embargoed to 0001 Monday December 16. Susanna Reid wearing her favourite dress from the current series of Strictly Come Dancing, at Elstree Studios, London. (credit:WENN)

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Susanna Reid at the start of during the 32nd Virgin London Marathon in London. (credit:WENN)

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Susanna Reid attending Red's Hot Women Awards in association with euphoria Calvin Klein, at the St Pancras Chambers in central London. (credit:WENN)

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Susanna Reid pictured in the garden for First Touch at St. George's, at the 2014 RHS Chelsea Flower Show in west London. (credit:PA)

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