Entertainment uk celebrityBritney Spears Perfume video uk music

Britney Spears Debuts 'Perfume' Video As Her New Album 'Britney Jean' Receives Worst Ever Sales

WATCH: Britney Debuts 'Perfume' Video As Album Flops
The Huffington Post UK
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Britney spears finds herself trapped in a nice-smelling love triangle in the new video for 'Perfume'.

Produced by will.i.am and co-written by Sia, the song is her latest single from new album 'Britney Jean' and Brit has revealed it's deeply personal.

"'Perfume' is incredibly special to me because it hits close to home, and I think the story is relatable to everyone," Spears told E! about the song last month. "Everyone's been through an insecure moment in a relationship that's left them vulnerable and I think this song captures that."

Unfortunately for Brit though, her new album isn't the huge hit we once would have expected from her.

She has scored her worst ever sales, as 'Britney Jean' only managed to scrape into the UK album chart at number 34 and had a very modest first-week haul of just 108,461 copies in the US — making it the worst opening week of her career.

WATCH the full video for Perfume below...

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Style Evolution: Britney Spears
Style Evolution: Britney Spears(01 of22)
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January 1999. One of her first red carpet appearances the 26th Annual American Music Awards. (credit:Getty)
Style Evolution: Britney Spears(02 of22)
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June 1999. Britney on a shopping spree at Walt Disney World. (credit:Getty)
Style Evolution: Britney Spears(03 of22)
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August 1999. Teen pop sensation Britney Spears performs Baby One More Time. (credit:Getty Images)
Style Evolution: Britney Spears(04 of22)
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September 1999. Britney donned fur and sequins at the 1999 MTV Video Music Awards. (credit:Getty)
Style Evolution: Britney Spears(05 of22)
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February 2000. Britney Spears performs at the Grammy Awards. (credit:Getty Images)
Style Evolution: Britney Spears(06 of22)
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December 2000. One of Britney's 'so bad it's good' numbers at the 2000 Billboard Music Awards. (credit:Getty)
Style Evolution: Britney Spears(07 of22)
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January 2001.Britney and Justin's double denim outfits have gone down in red carpet history, but for all the wrong reaons. They worked their matching style at the American Music Awards. (credit:Getty)
Style Evolution: Britney Spears(08 of22)
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February 2003. Britney donned her style staple, the skimpy jumper, backstage at the first MTV TRL Awards. (credit:Getty)
Style Evolution: Britney Spears(09 of22)
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January 2004. On the red carpet in Cannes for France's annual NRJ music awards. (credit:Getty)
Style Evolution: Carey Mulligan(10 of22)
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January 2004. Britney and Justin hit the 29th Annual American Music Awards in Los Angeles. (credit:Getty)
Style Evolution: Britney Spears(11 of22)
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May 2004. Britney worked a half rock-chick, half gym kit ensemble for an appearance on MTV TRL in London. (credit:Getty)
Style Evolution: Britney Spears(12 of22)
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March 2005. Britney celebrated the global launch of her fragrance Curious in 2005. (credit:Getty)
Style Evolution: Britney Spears(13 of22)
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July 2005. A pregnant Britney Spears and now ex-husband Kevin Federline at the premiere of Charlie and the Chocolate Factory. (credit:Getty)
Style Evolution: Britney Spears(14 of22)
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May 2006. A happy mum with her son Sean Preston. (credit:Getty)
Style Evolution: Britney Spears(15 of22)
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August 2006. Britney showed off her blooming baby bump at the 2006 Teen Choice Awards. (credit:Getty)
Style Evolution: Britney Spears(16 of22)
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December 2006. Britney hosted New Year's Eve 2007 at Pure Night Club in a thigh-skimming mini dress. (credit:Getty)
Style Evolution: Britney Spears(17 of22)
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August 2009. One of her better red carpet moments at the 2009 Teen Choice Awards. (credit:Getty)
Style Evolution: Britney Spears(18 of22)
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January 2010. While the 52nd Annual Grammy Awards marked one of her worst fashion moments. (credit:Getty)
Style Evolution: Britney Spears(19 of22)
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May 2011. Britney attended an evening of Southern Style presented by the St. Bernard Project and the Spears family. (credit:Getty)
Style Evolution: Britney Spears(20 of22)
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August 2011. Britney sported a sequin mini dress and patent boots at the 2011 MTV Video Music Awards. (credit:Getty)
Style Evolution: Britney Spears(21 of22)
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September 2011. Britney kicked off her UK tour at the Sanctum Soho hotel in London. (credit:Getty)
Style Evolution: Britney Spears(22 of22)
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May 2012. Singer Britney Spears poses during The X Factor auditions. (credit:Getty Images)
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